Vicks 3 in 1 Sleepytime Humidifier

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months

17K

Growth, 90 days vs prior 90

-21.8%

Conversion, latest week

2.5%

Market size, estimated

$11Ka year

Top search term

vicks 3 in 1 sleepytime humidifier9K searches a year

Listings sell for $26.62 on average, from $19.10 to $36.32. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $26.62 that is $0 to $3K a year per listing.

Average price

$26.62inside the $15 to $100 sweet spot

Price range

$19.10–$36.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Cough & Cold. It carries 12,301 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#8in Cough & Cold

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

12,301per listing

Listings tracked

5

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months