Vibrating Massager
MaybeProducts sell for $33.55 on average, inside the sweet spot. But demand is soft, at -31.2% this quarter, so Vibrating Massager is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $226K/yr399K searches / yr
- 90-day growth
- -31.2%search demand this quarter
- Competition
- 43%top-5 click share · 26 brands · 54 sellers
Flapen Score
Vibrating Massager against its category
The dotted line is the Health & Household average. Past it, Vibrating Massager is stronger. Inside it, weaker.
Market
The Vibrating Massager market on Amazon at a glance
Shoppers on Amazon United States searched for Vibrating Massager 399K times last year and spent an estimated $226K. The top 5 brands take 51% of clicks. Demand peaks in Sep–Oct. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.
- Searches, last 12 months
- 399K
- Growth, 90 days vs prior 90
- -31.2%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $226Ka year
- Peak month
- October4.4× the quietest month
- Top search term
- vibrating massager99K searches a year
02 · Price
A sale here is worth $33.55.
Listings sell for $33.55 on average, from $10.26 to $166.86. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $33.55 that is $3K to $8K a year per listing.
- Average price
- $33.55inside the $15 to $100 sweet spot
- Price range
- $10.26–$166.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
37% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #2,201 within Electric Massagers. It carries 4,996 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 100%
- Out of stock, average day
- 12.1%
- Average rank
- #2,201in Electric Massagers
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 4,996per listing
- Listings tracked
- 35
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Vibrating Massager products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
54
Top-5 brand share
51%
Top 20: 95%
Top-5 click share
43%
Top 20: 87%
Open market
42%
- Brand 116%
- Brand 213%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Vibrating Massager search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 4.4×
Search terms
Top Vibrating Massager search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vibrating massager99K/yr
- massager wand43K/yr
- body wand24K/yr
- massager wands for adults13K/yr
- vibrating massage12K/yr
- silicone massager10K/yr
- couples massagers for adults12K/yr
- body wands massager for women10K/yr
- couples massager7K/yr
- massage wands6K/yr
Reviews and returns
What reviews say buyers love and hate about Vibrating Massager
We read the reviews and the return reasons for every product selling here.
“Stopped charging”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vibrating Massager questions
Answered from the same tracked data.









