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Vibrating Foot Massagers

Fail

Prices span $57.05–$575.23, mostly outside the sweet spot, so Vibrating Foot Massagers is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$629K/yr133K searches / yr
90-day growth
+16.0%search demand this quarter
Competition
81%top-5 click share · 8 brands · 16 sellers

Flapen Score

Vibrating Foot Massagers against its category

The dotted line is the Health & Household average. Past it, Vibrating Foot Massagers is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vibrating Foot Massagers market on Amazon at a glance

Shoppers on Amazon United States searched for Vibrating Foot Massagers 133K times last year and spent an estimated $629K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $629K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+16.0%
Conversion, latest week
2.3%
Market size, estimated
$629Ka year
Peak month
December4.1× the quietest month
Top search term
med massager foot massager machine21K searches a year

02 · Price

A sale here is worth $204.14.

Listings sell for $204.14 on average, from $57.05 to $575.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $204.14 that is $51K to $102K a year per listing.

Average price
$204.14above the $15 to $100 sweet spot
Price range
$57.05–$575.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$51K–$102K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #7,926 within Electric Massagers. It carries 1,304 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
73%
Out of stock, average day
9.2%
Average rank
#7,926in Electric Massagers
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,304per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Vibrating Foot Massagers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

16

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

4%

  • Brand 168%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Vibrating Foot Massagers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Vibrating Foot Massagers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • med massager foot massager machine21K/yr
  • med massager28K/yr
  • medmassager foot massager18K/yr
  • foot vibration plate11K/yr
  • foot vibrating plate for neuropathy6K/yr
  • medmassager13K/yr
  • med massager for feet20K/yr
  • foot vibration machine3K/yr
  • foot vibration plate for neuropathy4K/yr
  • medmassager foot massager plus3K/yr

Reviews and returns

What reviews say buyers love and hate about Vibrating Foot Massagers

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
6.9%of orders come back
“Breaks easy”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vibrating Foot Massagers questions

Answered from the same tracked data.