vetiver essential oil
Worth a lookShows sweet-spot pricing room ($4.38–$90.20), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Price range
Great$4.38–$90.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Good$14.83avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay$242K$242K/yr · 184K searches
Review moat
Okay2,485.72avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vetiver essential oil is a $242K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
vetiver essential oil market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $222K–$297K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #1,071
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.3%
- Avg brand age
- 62 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
376
Top-5 brand share
56%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
37%
- HIQILI15%
- Gya Labs14%
- MAYJAM10%
- Plant Therapy9%
- PHATOIL9%
- Wuvezrub7%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +2.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top vetiver essential oil search terms
- vetiver essential oil106K/yr
- vetiver48K/yr
- vetiver oil13K/yr
- vetiver essential oil organic14K/yr
- vetiver fragrance oil2K/yr
Top vetiver essential oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HIQILI 1 Fl Oz Vetiver Essential Oil for Skin Candle Making - 30ml
HIQILI$7.764.2★948 rev
100% Pure Vetiver Essential Oil - 0.34 Fl Oz - Vetiver Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
Gya Labs$9.884.2★2,468 rev
Vetiver 3.38fl.oz Essential Oil PHATOIL Pure Aromatherapy Oils for Diffuser Humidifier Perfect for DIY Soap Candle Bath Bombs Making(100ml)
PHATOIL$8.384.4★6,012 rev
MAYJAM Vetiver Essential Oil 30ML Pure Vetiver Oil Essential Oils for Aromatherapy Candles Soaps(1.01FL.OZ)
MAYJAM$5.824.4★17,844 rev
Edens Garden Vetiver Essential Oil- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Diffuser Skin Humidifiers Kid Safe 10 ml (.33 fl oz)
Edens Garden$18.994.4★463 rev
Newest
by launch date
Wuvezrub Vetiver Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Vetiver
Wuvezrub$6.2315 rev
wusiyork Vetiver Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Vetiver
wusiyork$4.3825 rev
Wuvezrub Vetiver Essential Oils 60ML Pure Vetiver Essential Oil for Aromatherapy Diffuser - 2 Fl Oz
Wuvezrub$8.3519 rev
Vetiver Essential Oil Vetiver Oils for Diffuser Meditation Humidifier DIY Candles Soap Yoga Massage Gift Essential Oil GV77ZF Vetiver Fragrance Oil - 4 fl oz (120 ml)
GV77ZF$9.593,820 rev
Wuvezrub Vetiver Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Vetiver /1 Fl Oz
Wuvezrub$6.78116 rev
Trending
90-day click momentum
MAYJAM Premium Grade Vetiver Essential Oil - 100ML/3.38FL.OZ for Diffuser Aromatherapy Oils for Candles Soaps
MAYJAM$9.384.4★
Vetiver Root/Dried Khus-Khus/Vetiveria Zizanioides (50 Grams) Young Roots Not Aged Matured Roots Natural Herbal Coolant - Way4Organic (1 Pack)
WAY 4 ORGANIC W4O$9.624.2★
HIQILI 1 Fl Oz Vetiver Essential Oil for Skin Candle Making - 30ml
HIQILI$7.764.2★
Plant Therapy Organic Vetiver Essential Oil 5 mL (1/6 oz) Pure Undiluted Essential Oil Great for Meditation and DIY Natural Skin Care
Plant Therapy$24.084.4★
Vetiver 3.38fl.oz Essential Oil PHATOIL Pure Aromatherapy Oils for Diffuser Humidifier Perfect for DIY Soap Candle Bath Bombs Making(100ml)
PHATOIL$8.384.4★
What buyers say about vetiver essential oil
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting scent”
“Top Tier Quality at a Reasonable Price”
“Worth the purchase”
“Effective calming solution”
“and medium dense consistency”
“didn't seem like it leaked”
“It's good for your hair”
“good moisturizer”
“Received as listed”
“it works fine”
What buyers complain about
“Smells like chemicals”
“Amazon has complete lost any semblance quality control”
“it's ridiculously thick”
“The listing is a lie”
“Not very strong at all”
“That was not essential oil”
“product I received was dried out :/ not seeming fresh like Im use to when ordering vetiver root”
“Aroma”
“without a dropper its hard to dispense”
“its overpriced in not getting what I paid for”
Top return reasons
Common questions
- Is vetiver essential oil profitable to sell on Amazon United States?
- The niche generates $242K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Worth a look (61/100).
- How competitive is the vetiver essential oil niche?
- 18 brands and 376 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in vetiver essential oil?
- Top complaints mined from reviews: Smell, Quality-Overall, Thickness. The return rate is 1.6%.
- When does demand for vetiver essential oil peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the vetiver essential oil niche?
- Listings span $4.38–$90.20; the average listing price is $14.83 (sweet spot $15–$100). The average incumbent carries 2,486 reviews — the moat a new listing must climb.