Vertigo Pillow

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $270K a year.

Searches, last 12 months

212K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

3.5%

Market size, estimated

$270Ka year

Peak month

February2.0× the quietest month

Top search term

chiropractic neck pillow17K searches a year

Listings sell for $36.65 on average, from $18.70 to $80.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $36.65 that is $9K to $18K a year per listing.

Average price

$36.65inside the $15 to $100 sweet spot

Price range

$18.70–$80.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$9K–$18K

Returns

5.6%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #16 within Bedroom Aids & Accessories. It carries 15,000 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#16in Bedroom Aids & Accessories

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

15,000per listing

Listings tracked

27

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

30 months