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Vertigo Lighter

Fail

The top 5 brands take 97% of clicks, so Vertigo Lighter is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$65K/yr66K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
75%top-5 click share · 7 brands · 9 sellers

Flapen Score

Vertigo Lighter against its category

The dotted line is the Health & Household average. Past it, Vertigo Lighter is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vertigo Lighter market on Amazon at a glance

Shoppers on Amazon United States searched for Vertigo Lighter 66K times last year and spent an estimated $65K. The top 5 brands take 97% of clicks. Demand peaks in Jun. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
5.5%
Market size, estimated
$65Ka year
Peak month
June1.7× the quietest month
Top search term
vertigo lighter30K searches a year

02 · Price

A sale here is worth $17.79.

Listings sell for $17.79 on average, from $9.95 to $32.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.79 that is $2K to $4K a year per listing.

Average price
$17.79inside the $15 to $100 sweet spot
Price range
$9.95–$32.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #1,308 within Lighters & Matches. It carries 1,089 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
53%
Out of stock, average day
2.7%
Average rank
#1,308in Lighters & Matches
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,089per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Vertigo Lighter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

9

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

1%

  • Brand 136%
  • Brand 232%
  • Brand 320%
  • Brand 46%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Vertigo Lighter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Search terms

Top Vertigo Lighter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vertigo lighter30K/yr
  • vertigo cyclone lighter6K/yr
  • vertigo torch lighter10K/yr
  • vertigo lighters7K/yr
  • vertigo cyclone4K/yr
  • vertigo cigar lighter6K/yr
  • vertigo parfums3K/yr

Reviews and returns

What reviews say buyers love and hate about Vertigo Lighter

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Functionality-Overall”
1.0%of orders come back
“Never Worked”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vertigo Lighter questions

Answered from the same tracked data.