Veneer Toothpaste
FailShoppers spend an estimated $77K a year here, so Veneer Toothpaste is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $77K/yr33K searches / yr
- 90-day growth
- +10.3%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 47 sellers
Flapen Score
Veneer Toothpaste against its category
The dotted line is the Health & Household average. Past it, Veneer Toothpaste is stronger. Inside it, weaker.
Market
The Veneer Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Veneer Toothpaste 33K times last year and spent an estimated $77K. The top 5 brands take 90% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 12.8% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- +10.3%
- Conversion, latest week
- 12.8%
- Market size, estimated
- $77Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- oxyfresh toothpaste14K searches a year
02 · Price
A sale here is worth $18.25.
Listings sell for $18.25 on average, from $6.87 to $38.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.25 that is $2K to $5K a year per listing.
- Average price
- $18.25inside the $15 to $100 sweet spot
- Price range
- $6.87–$38.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #203 within Toothpaste. It carries 7,157 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #203in Toothpaste
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 7,157per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Veneer Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oxyfresh Maximum Fresh Breath Lemon Mint Toothpaste - Clean Teeth & Fresh Breath - Natural Essential Oils & Natural Xylitol to Help Fight Tartar - SLS & Fluoride Free - 5 oz
- Price
- $13.94
- Rating
- 4.6/5
- Reviews
- 1,964
- Age
- 15y ago

Oxyfresh Pro Formula Fresh Mint Toothpaste Gentle Low Abrasion - Cosmetic Fluoride Free - for Bad Breath Sensitive Teeth and Gums with Natural Essential Oils - 5.5 oz
- Price
- $13.94
- Rating
- 4.7/5
- Reviews
- 1,216
- Age
- 10y ago

Venneir Professional Toothpaste for Veneers Implants Bondings Crowns & Sensitive Teeth Stain Removing Whitening Natural SLS Free Pro Enamel Repair
- Price
- $16.05
- Rating
- 4.0/5
- Reviews
- 1,916
- Age
- 4y ago

Oxyfresh Cavity Protection Fresh Mint Fluoride Toothpaste Low Abrasion Anticavity Toothpaste for Sensitive Teeth Remineralizing Enamel Repair Helps Prevent Tartar & Cavities - 5 oz
- Price
- $13.88
- Rating
- 4.8/5
- Reviews
- 1,094
- Age
- 10y ago

Dr. B Dental Solutions Cleanadent Denture and Gum Toothpaste ADA Accepted All-Natural Denture Toothpaste for Adults - Removes Odors Surface Stains and Adhesives - 4 oz
- Price
- $14.28
- Rating
- 4.6/5
- Reviews
- 2,096
- Age
- 8y ago
Trending
estimated 90-day click momentum
Designs for Health Periobiotic Silver Hydroxyapatite Toothpaste - Fluoride Free Toothpaste with Oral Probiotics with Whitening Hydroxyapatite - Supports Gum Health & Remineralization (4oz Mint)
- Price
- $14.09
- Rating
- 4.5/5
- Reviews
- 2,607
- Age
- 4y ago

Oxyfresh Professional Cat & Dog Toothpaste Teeth Cleaning Gel for Plaque Tartar & Bad Breath Vet-Approved Pet Dental Care 4 oz
- Price
- $11.84
- Rating
- 4.3/5
- Reviews
- 2,049
- Age
- 13y ago

Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube)
- Price
- $12.93
- Rating
- 4.4/5
- Reviews
- 2,244
- Age
- 4y ago

Sensodyne Toothpaste Sensitivity Gum and Enamel Triple Protection Refreshing Fluoride Toothpaste Mint Flavor - 3.4 Ounces x 3
- Price
- $17.18
- Rating
- 4.7/5
- Reviews
- 6,004
- Age
- 3y ago

Dr. B Dental Solutions Cleanadent Denture and Gum Toothpaste ADA Accepted All-Natural Denture Toothpaste for Adults - Removes Odors Surface Stains and Adhesives - 4 oz
- Price
- $14.28
- Rating
- 4.6/5
- Reviews
- 2,096
- Age
- 8y ago
Newest
by launch date
Sensodyne Pronamel Gentle Teeth Whitening Enamel Toothpaste for Sensitive Teeth to Reharden and Strengthen Enamel Amazon Exclusive Fresh Mint - 4 Ounces (Pack of 4)
- Price
- $21.60
- Rating
- 4.8/5
- Reviews
- 5,593
- Age
- 1y ago

Davids Hydroxi Fluoride Free Nano Hydroxyapatite Toothpaste for Remineralizing Sensitive Support Whitening Antiplaque SLS Free Natural Peppermint 4oz Made in USA
- Price
- $9.63
- Rating
- 4.4/5
- Reviews
- 20,667
- Age
- 2y ago

Sensodyne Toothpaste Sensitivity Gum and Enamel Triple Protection Refreshing Fluoride Toothpaste Mint Flavor - 3.4 Ounces x 3
- Price
- $17.18
- Rating
- 4.7/5
- Reviews
- 6,004
- Age
- 3y ago

Venneir Professional Toothpaste for Veneers Implants Bondings Crowns & Sensitive Teeth Stain Removing Whitening Natural SLS Free Pro Enamel Repair
- Price
- $16.05
- Rating
- 4.0/5
- Reviews
- 1,916
- Age
- 4y ago

Designs for Health Periobiotic Silver Hydroxyapatite Toothpaste - Fluoride Free Toothpaste with Oral Probiotics with Whitening Hydroxyapatite - Supports Gum Health & Remineralization (4oz Mint)
- Price
- $14.09
- Rating
- 4.5/5
- Reviews
- 2,607
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
47
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
8%
- Oxyfresh62%
- Venneir12%
- Dr. B Dental Solutions9%
- EverSmile4%
- Sensodyne3%
- Boka3%
- Open — no brand owns it (6 brands, 8%)
Demand
Veneer Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Veneer Toothpaste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- oxyfresh toothpaste14K/yr
- non abrasive toothpaste10K/yr
- toothpaste for dental implants5K/yr
- implant toothpaste3K/yr
- oxyfresh toothpaste for humans271/yr
Reviews and returns
What reviews say buyers love and hate about Veneer Toothpaste
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Veneer Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









