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Velora

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -19.8% this quarter, so Velora is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$270K/yr79K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
69%top-5 click share · 9 brands · 12 sellers

Flapen Score

Velora against its category

The dotted line is the Health & Household average. Past it, Velora is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Velora market on Amazon at a glance

Shoppers on Amazon United States searched for Velora 79K times last year and spent an estimated $270K. The top 5 brands take 73% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $270K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
10.5%
Market size, estimated
$270Ka year
Top search term
velora nutrition citrus bergamot red yeast rice15K searches a year

02 · Price

A sale here is worth $32.59.

Listings sell for $32.59 on average, from $25.76 to $42.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $32.59 that is $8K to $16K a year per listing.

Average price
$32.59inside the $15 to $100 sweet spot
Price range
$25.76–$42.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #1,846 within Red Yeast Rice. It carries 43 reviews at 3.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
70%
Out of stock, average day
15.7%
Average rank
#1,846in Red Yeast Rice
Average rating
3.77 starsAmazon United States average 4.42 stars
Average reviews
43per listing
Listings tracked
10

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
37 months

Products

Top Velora products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

9

Sellers

12

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

16%

  • Brand 124%
  • Brand 217%
  • Brand 311%
  • Brand 411%
  • Brand 510%
  • Brand 610%
  • Open — no brand owns it (3 brands, 16%)

Demand

Velora search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Apr, May · busiest ÷ quietest = 9.0× · 8 of 12 months tracked

Search terms

Top Velora search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • velora nutrition citrus bergamot red yeast rice15K/yr
  • velora nutrition26K/yr
  • velora red yeast rice cholesterol cleanse29K/yr
  • velora drops3K/yr
  • velora citrus bergamot red yeast rice6K/yr

Reviews and returns

What reviews say buyers love and hate about Velora

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste terrible”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Velora questions

Answered from the same tracked data.