Is vegan vitamin d profitable to sell on Amazon United States?

The niche generates $226K/yr across 44 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (60/100).

How competitive is the vegan vitamin d niche?

30 brands and 658 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in vegan vitamin d?

Top complaints mined from reviews: Vitamin, Size-Overall, Dosage. The return rate is 0.0%.

When does demand for vegan vitamin d peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the vegan vitamin d niche?

Listings span $5.44–$40.56; the average listing price is $16.44 (sweet spot $15–$100). The average incumbent carries 14,281 reviews — the moat a new listing must climb.

vegan vitamin d

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Brand share

Great52%

top-5 brand share — no brand owns this niche

Avg price

Great$16.44

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Price range

Good$5.44–$40.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$226K

$226K/yr · 207K searches

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad14,280.52

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, vegan vitamin d is a $226K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 60/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

vegan vitamin d market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $247K–$329K; units × avg price
Conversion rate: 6.6%
Avg BSR: #326
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

658

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

37%

Top 20: 81%

Open market

41%

DEVA11%
NATURELO11%
Sports Research11%
Igennus Healthcare Nutrition10%
NatureWise9%
WeightWorld7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top vegan vitamin d search terms

vegan vitamin d47K/yr -2.4%7.6% conv.
vitamin d vegan38K/yr +6.0%5.5% conv.
vegan vitamin d335K/yr +9.9%7.3% conv.
vegan d327K/yr -3.9%9.2% conv.
vitamin d3 vegan18K/yr +23.7%5.2% conv.
vegetarian vitamin d7K/yr +58.1%1.6% conv.
vitamin d plant based5K/yr +104.4%0.8% conv.
vegan d5K/yr +120.6%0.9% conv.
vitamin d3 plant based5K/yr +91.1%1.5% conv.
vitamin d for vegan4K/yr +165.6%0.2% conv.

All search terms

Top vegan vitamin d products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Deva Vegan Vitamin D3 1000 IU Cholecalciferol Supplement with No Animal Ingredients Lichen Source 25 mcg 90 Tablets

DEVA$9.834.8★1,244 rev

Sports Research Vegan D3 5000iu/125mcg with Coconut Oil - 60 Plantgels

Sports Research$15.584.8★2,656 rev

Igennus Natural Vegan Vitamin D3 1000IU Clean Label 365 Tablets

Igennus Healthcare Nutrition$17.934.7★2,514 rev

NatureWise Vegan Vitamin D3 5000iu (125 mcg) D3 from Lichen - Supports Immune Muscle Bone Health - High Absorption with Organic Cold-Pressed Olive Oil - Non-GMO - 60 Softgels[2-Month Supply]

NatureWise$14.814.8★246 rev

WeightWorld High Potency Vitamin D3 5000 IU (125mcg) - D3 Vitamin for Bone Teeth Muscle & Immune Support - 240 Easy-to-Swallow Tablets 8-Month Supply Vegan Plant-Based VIT D3 Non-GMO

WeightWorld$10.524.6★23,964 rev

Newest

by launch date

Nutricost Vegan Vitamin D3 (5 000 IU) 60 Capsules Gluten-Free GMO-Free

Nutricost$9.8714 rev

4mo ago

WeightWorld High Potency Vitamin D3 5000 IU (125mcg) - D3 Vitamin for Bone Teeth Muscle & Immune Support - 240 Easy-to-Swallow Tablets 8-Month Supply Vegan Plant-Based VIT D3 Non-GMO

WeightWorld$10.5223,964 rev

2y ago

NATURELO Vitamin D3 2500 IU Joint Support & Bone Health 120 Count

NATURELO$21.234,086 rev

4y ago

NatureWise Vegan Vitamin D3 5000iu (125 mcg) D3 from Lichen - Supports Immune Muscle Bone Health - High Absorption with Organic Cold-Pressed Olive Oil - Non-GMO - 60 Softgels[2-Month Supply]

NatureWise$14.81246 rev

4y ago

Future Kind Vitamin D3 2500 IU for Bone and Muscle Function Vitamin D Vegan Supplement from Plant Lichen Non-GMO Sugar Free Pure Vitamin D3 Promotes Natural Resilience 30 Capsules

Future Kind$19.4989 rev

5y ago

What buyers say about vegan vitamin d

What buyers praise and complain about, mined from review topics.

What buyers love

Vitamin22%

“natural vitamins”

Quality-Overall18%

“Great quality & easy to take”

Value For Money8%

“Great deal”

Ease Of Chewing/Swallowing6%

“Easy to Swallow”

Advertised Vs Actual Product5%

“As Advertised”

Vegan/Organic4%

“The capsule itself is also vegan”

Taste-Overall4%

“Good Taste”

Ease Of Use2%

“Easy to use”

Dosage2%

“Product made dosing simple”

Nutritional Content2%

“Good Supplement”

What buyers complain about

Vitamin9%

“vitamins taste bad”

Size-Overall8%

“Too big”

Dosage7%

“Too high a dosage”

Taste-Overall7%

“Not tasty”

Value For Money4%

“very expensive”

Side Effects3%

“Terrible Side Effects”

Smell3%

“my issue was they smelled like fish really bad”

Allergies3%

“It turns out I was highly allergic to almost all of the ingredients”

Functionality-Overall2%

“Doesnt work”

Advertised Vs Actual Product1%

“NOT WHAT EXPECTED”

Top return reasons

Value For Money31%

Dosage16%

Vitamin10%

Flavor7%

Regulates Digestion5%

Adhesion/Stickiness3%

Quality-Overall3%

Functionality-Overall3%

Taste-Overall3%

Acid Regulator/Stomach Ache Relief2%

Common questions

Is vegan vitamin d profitable to sell on Amazon United States?: The niche generates $226K/yr across 44 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (60/100).
How competitive is the vegan vitamin d niche?: 30 brands and 658 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in vegan vitamin d?: Top complaints mined from reviews: Vitamin, Size-Overall, Dosage. The return rate is 0.0%.
When does demand for vegan vitamin d peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the vegan vitamin d niche?: Listings span $5.44–$40.56; the average listing price is $16.44 (sweet spot $15–$100). The average incumbent carries 14,281 reviews — the moat a new listing must climb.