Is vegan strawberry protein powder profitable to sell on Amazon United States?

The niche generates $64K/yr across 5 tracked products. 90-day search growth is -1.8%. Flapen's verdict: Skip it (40/100).

How competitive is the vegan strawberry protein powder niche?

2 brands and 556 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vegan strawberry protein powder?

Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.

What does it cost to enter the vegan strawberry protein powder niche?

Listings span $22.49–$30.67; the average listing price is $27.78 (sweet spot $15–$100). The average incumbent carries 14,461 reviews — the moat a new listing must climb.

vegan strawberry protein powder

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.78

avg listing price — sweet spot $15–$100

Price range

Incredible$22.49–$30.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Review moat

Bad14,461

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$64K

$64K/yr · 39K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, vegan strawberry protein powder is a $64K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

vegan strawberry protein powder market data

Units sold / yr: 3K–4K; avg 750–1,000/product
Revenue / yr: $83K–$111K; units × avg price
Conversion rate: 5.9%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

556

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Orgain96%
UpNourish4%

Demand

Weekly Amazon search volume, last 41 weeks — -1.8% search growth over the last 90 days.

Open Trend

Top vegan strawberry protein powder search terms

orgain strawberry protein powder10K/yr -0.4%10.9% conv.
orgain organic protein powder strawberry6K/yr +12.2%12.1% conv.
plant based protein powder strawberry6K/yr -6.5%1.7% conv.
orgain strawberry5K/yr +15.8%11.6% conv.
vegan strawberry protein powder4K/yr -1.9%2.2% conv.
strawberry vegan protein powder3K/yr -16.3%2.4% conv.
vegan protein powder strawberry3K/yr -18.4%4.1% conv.
orgain protein powder strawberry2K/yr -15.8%10.1% conv.

All search terms

Top vegan strawberry protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Orgain Organic Vegan Protein Powder Strawberries & Cream - 21g Plant Based Protein 4g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb

Orgain$29.664.4★3,572 rev

Orgain Organic Nutritional Protein Shake Strawberries & Cream - 16g Grass Fed Whey Protein Meal Replacement 20 Vitamins & Minerals Fruits & Vegetables Gluten Free Non-GMO 11 Fl Oz (12 Pack)

Orgain$30.674.4★2,384 rev

Orgain Organic Kids Nutritional Dairy Protein Shakes Strawberry Healthy Kids Snacks 8g Grass-Fed Protein 3g Fiber 22 Vitamins & Minerals No Soy Ingredients Non-GMO 8.25 Fl Oz Pack of 12

Orgain$22.494.3★3,887 rev

Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)

Orgain$27.224.5★61,842 rev

UpNourish Strawberry Banana Vegan Protein Powder 54 Superfoods Powder 1.5 Billion CFU Probiotics 21g Plant Based Protein No Sugar No Dairy No GMO Dairy Free Meal Replacement Shake Keto-Friendly Low-Carb Diet 15 Servings

UpNourish$28.844.2★620 rev

Newest

by launch date

UpNourish$28.84620 rev

3y ago

Orgain Organic Vegan Protein Powder Strawberries & Cream - 21g Plant Based Protein 4g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb

Orgain$29.663,572 rev

4y ago

Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)

Orgain$27.2261,842 rev

12y ago

Orgain Organic Kids Nutritional Dairy Protein Shakes Strawberry Healthy Kids Snacks 8g Grass-Fed Protein 3g Fiber 22 Vitamins & Minerals No Soy Ingredients Non-GMO 8.25 Fl Oz Pack of 12

Orgain$22.493,887 rev

13y ago

Orgain Organic Nutritional Protein Shake Strawberries & Cream - 16g Grass Fed Whey Protein Meal Replacement 20 Vitamins & Minerals Fruits & Vegetables Gluten Free Non-GMO 11 Fl Oz (12 Pack)

Orgain$30.672,384 rev

13y ago

What buyers say about vegan strawberry protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall26%

“Amazing taste”

Nutritional Content19%

“Good tasting protein”

Flavor8%

“Great vanilla flavor”

Vegan/Organic6%

“Vegan protein amazing”

Quality-Overall6%

“Excellent product”

Blend/Ratio3%

“Mixes well in a blender”

Value For Money3%

“Best price”

Sweetness2%

“Not too sweet when using half water half milk which is what I wanted”

Solubility2%

“mixes pretty well”

Texture/Consistency-Overall2%

“Nice Texture”

What buyers complain about

Taste-Overall29%

“Bad aftertaste”

Flavor8%

“Flavor is most unpleasant”

Sweetness7%

“TOO SWEET”

Nutritional Content7%

“doesnt even have lots of protein”

Texture/Consistency-Overall5%

“Texture is disgusting”

Value For Money5%

“its expensive”

Artificial Sweeteners3%

“Very chalky and artificial sweetener tasting”

Ingredients-Overall2%

“Changed ingredients”

Allergies2%

“I got food poisoning or an extreme allergic reaction minutes after incorporating the manufacturer's recommended 2 scoops of this protein powder in a blender drink”

Size-Overall1%

“the size is always changing”

Common questions

Is vegan strawberry protein powder profitable to sell on Amazon United States?: The niche generates $64K/yr across 5 tracked products. 90-day search growth is -1.8%. Flapen's verdict: Skip it (40/100).
How competitive is the vegan strawberry protein powder niche?: 2 brands and 556 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vegan strawberry protein powder?: Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.
What does it cost to enter the vegan strawberry protein powder niche?: Listings span $22.49–$30.67; the average listing price is $27.78 (sweet spot $15–$100). The average incumbent carries 14,461 reviews — the moat a new listing must climb.