vegan snacks
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$5.4M$5.4M/yr · 10.3M searches
Competition
Great22%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$15.43avg listing price — sweet spot $15–$100
Price range
Good$2.03–$46.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,346.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vegan snacks is a $5.4M/yr Amazon United States market (10.3M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 71/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 500K–600K
- avg 3,000–4,000/product
- Revenue / yr
- $7.7M–$9.3M
- units × avg price
- Launch success
- 94%
- 15 of 16 new (360d)
- Conversion rate
- 3.4%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 81%
- Out of stock
- 0.6%
- Avg brand age
- 74 months
- Avg seller age
- 120 days
Competition
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
58 falling
Sellers
841
Top-5 brand share
44%
Top 20: 77%
Top-5 click share
22%
Top 20: 50%
Open market
52%
- Quest21%
- Catalina Crunch7%
- Nature Valley7%
- Pure Protein5%
- The Only Bean4%
- CRISP POWER4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 104 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Quest Nutrition Cheese Crackers Spicy Cheddar 10g of Protein Low Carb Made with Real Cheese Protein Snack 4 Count
Quest$6.934.5★2,788 rev
Catalina Crunch Protein Snack Mix Cheddar 5.25 oz Bag (Pack of 1)
Catalina Crunch$5.434.2★1,662 rev
Quest Nutrition Ultimate Variety Pack Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count
Quest$24.304.3★11,227 rev
The Only Bean Crunchy Dry Roasted Edamame Snacks (Sea Salt) Healthy High Protein(11g) Keto Food Low Carb Gluten Free Office Vegan Food 100 Calorie Snack Pack 0.9oz 10 Pack
The Only Bean$13.864.4★17,173 rev
Nature Valley Oat and Nut Protein Granola Balls Peanut Butter and Chocolate Chip Protein Snacks 7.94 oz
Nature Valley$6.303.2★250 rev
Newest
by launch date
Quest Nutrition Protein Chips Variety Pack Dill Pickle BBQ Cheddar & Sour Cream Sour Cream & Onion High Protein Low Carb Gluten Free 1.1 oz (Pack of 8)
Quest$16.92108 rev
Catalina Crunch Protein Snack Mix - 10g Protein 2g Sugar per Snack Size Pouch - Good Source of Fiber - Gluten Free - Traditional - 1.23 oz pouch (Pack of 5)
Catalina Crunch$7.3236 rev
Catalina Crunch Protein Snack Mix Parmesan Garlic 5.25 oz Bag (Pack of 1)
Catalina Crunch$6.57136 rev
Quest Cheesy Protein Crackers Variety Pack Zesty Ranch Cheddar Blast Spicy Cheddar High Protein Low Carb 12 Count (4 each flavor)
Quest$19.43146 rev
Quest Nutrition Cheese Crackers Zesty Ranch Flavor 10g Protein 5g Net Carbs High Protein 4 Count
Quest$8.1098 rev
Trending
90-day click momentum
CRISP POWER Protein Pretzels NEW Cinnamon Crunch 26G Protein High Protein Snack High Fiber Low Carb Crunchy Pretzel Snacks No Added Sugar 1.75 oz Bags 6 Pack Vegan Keto
CRISP POWER$20.483.7★
Catalina Crunch Protein Snack Mix Parmesan Garlic 5.25 oz Bag (Pack of 1)
Catalina Crunch$6.574.3★
Quest Nutrition Protein Chips Variety Pack Dill Pickle BBQ Cheddar & Sour Cream Sour Cream & Onion High Protein Low Carb Gluten Free 1.1 oz (Pack of 8)
Quest$16.924.5★
Quest Nutrition Coated Candies Peanut Butter 1g Sugar 10g Protein 4g Net Carbs Gluten Free Keto Friendly 4 Count
Quest$9.034.2★
Quest Cheesy Protein Crackers Variety Pack Zesty Ranch Cheddar Blast Spicy Cheddar High Protein Low Carb 12 Count (4 each flavor)
Quest$19.434.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious and addictive”
“packed with nutrients”
“Lemon flavor”
“Healthy Snack”
“Best quality”
“Crunchy Goodness”
“Very affordable”
“Perfectly sweet”
“Arrived fresh”
“lightly salted”
What buyers complain about
“chemical after taste”
“So expensive”
“the flavor is gross”
“Bit dry”
“No nutrition”
“Texture is off”
“They are salty”
“big bars”
“Almonds were stale”
“Cookies were hard”
Top return reasons
Common questions
- Is vegan snacks profitable to sell on Amazon United States?
- The niche generates $5.4M/yr across 104 tracked products. 15 of 16 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (71/100).
- How competitive is the vegan snacks niche?
- 58 brands and 841 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in vegan snacks?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for vegan snacks peak?
- Demand peaks in May–Jun; the busiest month runs 2.7× the quietest.
- What does it cost to enter the vegan snacks niche?
- Listings span $2.03–$46.71; the average listing price is $15.43 (sweet spot $15–$100). The average incumbent carries 6,346 reviews — the moat a new listing must climb.
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