Skip to content

Vegan Protein Shake

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 90% of clicks, so Vegan Protein Shake is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$732K/yr568K searches / yr
90-day growth
+14.9%search demand this quarter
Competition
43%top-5 click share · 13 brands · 618 sellers

Flapen Score

Vegan Protein Shake against its category

The dotted line is the Health & Household average. Past it, Vegan Protein Shake is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Protein Shake market on Amazon at a glance

Shoppers on Amazon United States searched for Vegan Protein Shake 568K times last year and spent an estimated $732K. The top 5 brands take 90% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $732K a year.

Searches, last 12 months
568K
Growth, 90 days vs prior 90
+14.9%
Conversion, latest week
4.8%
Market size, estimated
$732Ka year
Peak month
August1.7× the quietest month
Top search term
vegan protein shake202K searches a year

02 · Price

A sale here is worth $26.73.

Listings sell for $26.73 on average, from $7.89 to $46.58. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $26.73 that is $20K to $27K a year per listing.

Average price
$26.73inside the $15 to $100 sweet spot
Price range
$7.89–$46.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$20K–$27K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #76 within Protein. It carries 3,895 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#76in Protein
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
3,895per listing
Listings tracked
34

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
65 months

Products

Top Vegan Protein Shake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

618

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

8%

  • Brand 140%
  • Brand 227%
  • Brand 311%
  • Brand 410%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (7 brands, 8%)

Demand

Vegan Protein Shake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Vegan Protein Shake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegan protein shake202K/yr
  • plant based protein shake153K/yr
  • orgain plant based protein shake38K/yr
  • vegan protein drink26K/yr
  • protein shake vegan22K/yr
  • plant protein shake16K/yr
  • orgain vegan protein shakes12K/yr
  • plant based protein drinks9K/yr
  • owyn protein shake vanilla23K/yr
  • owyn vanilla12K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Protein Shake

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Taste-Overall”
29%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Chalky tasting”
A buyer, on “Taste-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vegan Protein Shake questions

Answered from the same tracked data.