Is vegan protein shake profitable to sell on Amazon United States?

The niche generates $732K/yr across 34 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Worth a look (63/100).

How competitive is the vegan protein shake niche?

13 brands and 618 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in vegan protein shake?

Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.

When does demand for vegan protein shake peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the vegan protein shake niche?

Listings span $7.89–$46.58; the average listing price is $26.73 (sweet spot $15–$100). The average incumbent carries 3,895 reviews — the moat a new listing must climb.

vegan protein shake

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.73

avg listing price — sweet spot $15–$100

Price range

Great$7.89–$46.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$732K

$732K/yr · 568K searches

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+14.9%

90-day search growth — must beat 0% to launch

Review moat

Okay3,895.21

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

According to Flapen's Amazon United States niche tracking, vegan protein shake is a $732K/yr Amazon United States market (568K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

vegan protein shake market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $802K–$1.1M; units × avg price
Conversion rate: 4.8%
Avg BSR: #76
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 1.3%
Avg brand age: 65 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

618

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

Orgain40%
OWYN Only What You Need27%
Premier Protein11%
Evolve10%
Ensure2%
Koia2%
Open — no brand owns it (7 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top vegan protein shake search terms

vegan protein shake202K/yr +0.8%2.9% conv.
plant based protein shake153K/yr +5.5%3.1% conv.
orgain plant based protein shake38K/yr +168.3%10.5% conv.
vegan protein drink26K/yr +0.6%3.1% conv.
protein shake vegan22K/yr +9.6%3.6% conv.
plant protein shake16K/yr +35.1%2.5% conv.
orgain vegan protein shakes12K/yr +69.0%10.5% conv.
plant based protein drinks9K/yr +95.1%2.5% conv.
owyn protein shake vanilla23K/yr -34.6%4.2% conv.
owyn vanilla12K/yr +29.7%8.5% conv.

All search terms

Top vegan protein shake products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Orgain Organic Vegan Protein Shake Creamy Chocolate - 20g Plant Based Protein Ready to Drink Fruits & Vegetables Gluten Free Kosher No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12)

Orgain$33.174.3★3,695 rev

Orgain Organic Nutritional Vegan Protein Shake Smooth Chocolate - 16g Plant Based Protein Meal Replacement 22 Vitamins & Minerals Fruits & Vegetables Gluten Free Non-GMO 11 Fl Oz (Pack of 12)

Orgain$31.034.4★6,642 rev

Orgain Organic Nutritional Vegan Protein Shake Vanilla Bean - 16g Plant Based Protein Meal Replacement 21 Vitamins & Minerals Fruits & Vegetables Gluten Free Non-GMO 11 Fl Oz (Pack of 12)

Orgain$28.824.3★6,320 rev

Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)

Premier Protein$26.914.5★896 rev

OWYN Only What You Need Pro Elite Vanilla Flavored Protein Shake 32g Protein 0g Sugar High Protein Dairy Free Gluten Free Plant Based Protein Drink 12 Count

OWYN Only What You Need$34.693.9★1,638 rev

Newest

by launch date

KATE FARMS Organic High Protein Vanilla Nutrition Shake 25g Protein 6g Fiber 27 Vitamins and Minerals 0g Sugar Protein Drink 11 oz (6 Pack)

Kate Farms$18.8165 rev

3mo ago

Orgain Vegan Protein Shake Creamy Chocolate-20g Plant Protein Ready to Drink 50 Superfoods 0g Sugar Gluten Free No Artificial Sweeteners No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12) Bottle

Orgain$31.7396 rev

5mo ago

ALOHA Organic Plant-Based Protein Drink Coconut Flavor | 18g Protein 5g Sugar 3g Fiber | Made with Creamy Coconut Milk Fair Trade Certified No Stevia | Vegan Non-GMO Gluten-Free 11 fl oz (12 Pack)

ALOHA$34.4863 rev

9mo ago

Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)

Premier Protein$26.91896 rev

1y ago

Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Coffee 20g Protein 5g Sugar Coffee Beverage for Energy Gluten-Free 11.5 Fl oz (12 Pack)

Premier Protein$25.87827 rev

1y ago

What buyers say about vegan protein shake

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall30%

“Smooth taste”

Nutritional Content21%

“Great amount of protein”

Flavor8%

“Best flavor”

Quality-Overall4%

“Excellent Product”

Vegan/Organic4%

“made with organic ingredients”

Value For Money3%

“Great value for the money”

Texture/Consistency-Overall2%

“Good texture”

Sweetness2%

“extremely sweet”

Ingredients-Overall2%

“Quality ingredients”

Ease Of Use1%

“easy to take”

What buyers complain about

Taste-Overall29%

“Chalky tasting”

Value For Money7%

“Too expensive”

Nutritional Content6%

“Not to mention absolutely zero nutrition”

Flavor5%

“Flavor is NOT good”

Sweetness4%

“Flavor not sicky sweet”

Artificial Sweeteners3%

“Its sweetened with Stevia”

Texture/Consistency-Overall2%

“awful texture”

Dilute/Watery2%

“Very watery”

Allergies2%

“which is something Im allergic to”

Quality-Overall2%

“Quality has gone down”

Top return reasons

Taste-Overall51%

Flavor21%

Leak-Proof10%

Scratch Resistance4%

Moist/Dry4%

Ingredients-Overall4%

Smell2%

Quality-Overall1%

Nutritional Content1%

Common questions

Is vegan protein shake profitable to sell on Amazon United States?: The niche generates $732K/yr across 34 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Worth a look (63/100).
How competitive is the vegan protein shake niche?: 13 brands and 618 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in vegan protein shake?: Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
When does demand for vegan protein shake peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the vegan protein shake niche?: Listings span $7.89–$46.58; the average listing price is $26.73 (sweet spot $15–$100). The average incumbent carries 3,895 reviews — the moat a new listing must climb.