Is vegan protein powder unflavored profitable to sell on Amazon United States?

The niche generates $137K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Skip it (47/100).

How competitive is the vegan protein powder unflavored niche?

9 brands and 582 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in vegan protein powder unflavored?

Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.

When does demand for vegan protein powder unflavored peak?

Demand peaks in Feb–Mar–Apr–May–Jun–Jul; the busiest month runs 4.2× the quietest.

What does it cost to enter the vegan protein powder unflavored niche?

Listings span $12.49–$57.62; the average listing price is $29.79 (sweet spot $15–$100). The average incumbent carries 9,892 reviews — the moat a new listing must climb.

vegan protein powder unflavored

Skip it

A concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.79

avg listing price — sweet spot $15–$100

Price range

Great$12.49–$57.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+8.8%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay$137K

$137K/yr · 156K searches

Review moat

Bad9,892.09

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, vegan protein powder unflavored is a $137K/yr Amazon United States market (156K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb–Mar–Apr–May–Jun–Jul. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

vegan protein powder unflavored market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $179K–$238K; units × avg price
Conversion rate: 2.9%
Avg BSR: #40
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 76 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

582

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Orgain51%
Garden of Life12%
Anthony's11%
NAKED8%
BetterBody Foods5%
Truvani4%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.2×

Open Trend

Top vegan protein powder unflavored search terms

vegan protein powder unflavored19K/yr +9.4%3.4% conv.
unflavored vegan protein powder16K/yr -4.8%3.4% conv.
plant based protein powder unflavored12K/yr -9.7%3.9% conv.
unflavored plant protein powder12K/yr -10.5%3.4% conv.
plant protein powder unflavored10K/yr -0.2%3.2% conv.
organic protein powder unflavored10K/yr +13.3%3.5% conv.
orgain unflavored protein powder8K/yr +11.2%10.7% conv.
organic unflavored protein powder7K/yr +8.1%1.6% conv.
unflavored plant based protein powder7K/yr +18.2%2.4% conv.
orgain organic protein powder unflavored6K/yr +28.8%13.8% conv.

All search terms

Top vegan protein powder unflavored products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb

Orgain$25.784.3★7,715 rev

Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings

Garden of Life$32.374.1★7,135 rev

Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly Made from Peas

Anthony's$22.334.4★8,178 rev

BetterBody Foods Vegan Protein Powder Unflavored Organic Plant Protein Isolate 12.7 OZ

BetterBody Foods$12.494.3★1,193 rev

NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings

NAKED$57.624.2★10,373 rev

Newest

by launch date

NATURE TARGET Plant Based Protein Powder Unflavored - Vegan Pea Protein Powder with Digestive Enzymes 22g Protein 4g BCAAs 0 Sugar Dairy Free 1.1 Lbs (16 Servings)

NATURE TARGET$18.4844 rev

11mo ago

Complement Vegan Unflavored Protein Powder - Organic Protein Low Carb Low Calorie Sugar Free Soy Free Non-GMO Gluten Free - 15g Yellow Pea Pumpkin Seed Plant-Based Protein (15 Servings)

Complement$29.37266 rev

3y ago

Truvani$46.28239 rev

3y ago

SOLO Organic Pea Protein Isolate Low in Sodium Canada Grown Peas 100% Vegan Non-GMO Unflavored Plant Based Protein Powder with BCAA Keto & Paleo Friendly Easy to Digest No Additives (2.7 lbs)

FOLONA$35.771,455 rev

5y ago

NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings

NAKED$20.0210,373 rev

8y ago

What buyers say about vegan protein powder unflavored

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content23%

“excellent amount of protein”

Taste-Overall14%

“Amazing taste”

Quality-Overall9%

“Best quality”

Flavor7%

“Excellent flavor”

Vegan/Organic6%

“Great vegan protein”

Blend/Ratio4%

“Blends well”

Value For Money4%

“Great buy”

Solubility4%

“It mixes great”

Ingredients-Overall2%

“has clean ingredients”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Taste-Overall28%

“Gross taste”

Flavor8%

“Neutral flavor”

Nutritional Content6%

“doesnt even have lots of protein”

Texture/Consistency-Overall6%

“very grainy texture”

Sweetness3%

“an odd chemical like sweetness too”

Solubility3%

“Does not disolve”

Value For Money3%

“Waste of money”

Artificial Sweeteners2%

“Very chalky and artificial sweetener tasting”

Dilute/Watery1%

“its so watery”

Bitter1%

“chalky and bitter”

Common questions

Is vegan protein powder unflavored profitable to sell on Amazon United States?: The niche generates $137K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Skip it (47/100).
How competitive is the vegan protein powder unflavored niche?: 9 brands and 582 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in vegan protein powder unflavored?: Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
When does demand for vegan protein powder unflavored peak?: Demand peaks in Feb–Mar–Apr–May–Jun–Jul; the busiest month runs 4.2× the quietest.
What does it cost to enter the vegan protein powder unflavored niche?: Listings span $12.49–$57.62; the average listing price is $29.79 (sweet spot $15–$100). The average incumbent carries 9,892 reviews — the moat a new listing must climb.