Is vegan protein powder chocolate profitable to sell on Amazon United States?

The niche generates $472K/yr across 11 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Skip it (49/100).

How competitive is the vegan protein powder chocolate niche?

5 brands and 592 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vegan protein powder chocolate?

Top complaints mined from reviews: Taste-Overall, Flavor, Texture/Consistency-Overall. The return rate is 0.0%.

When does demand for vegan protein powder chocolate peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the vegan protein powder chocolate niche?

Listings span $17.97–$39.88; the average listing price is $25.44 (sweet spot $15–$100). The average incumbent carries 10,597 reviews — the moat a new listing must climb.

vegan protein powder chocolate

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.44

avg listing price — sweet spot $15–$100

Price range

Incredible$17.97–$39.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$472K

$472K/yr · 250K searches

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Review moat

Bad10,597.18

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, vegan protein powder chocolate is a $472K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

vegan protein powder chocolate market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $763K–$1.0M; units × avg price
Conversion rate: 7.4%
Avg BSR: #78
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 76 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

592

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Orgain74%
Purely Inspired12%
Vega8%
OWYN Only What You Need3%
EarthChimp3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top vegan protein powder chocolate search terms

orgain chocolate protein powder53K/yr -24.9%16.2% conv.
vegan chocolate protein powder18K/yr +18.6%3.5% conv.
orgain chocolate16K/yr +9.0%7.2% conv.
vegan protein powder chocolate17K/yr +1.8%3.4% conv.
organic chocolate protein powder14K/yr +2.5%4.1% conv.
organic protein powder chocolate13K/yr -1.9%4.8% conv.
purely inspired organic protein16K/yr -4.8%11.7% conv.
chocolate vegan protein powder11K/yr +13.9%3.7% conv.
orgain organic protein powder chocolate15K/yr -19.5%14.5% conv.
pea protein powder chocolate9K/yr +33.2%2.2% conv.

All search terms

Top vegan protein powder chocolate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb

Orgain$27.694.5★64,742 rev

Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)

Orgain$29.014.6★9,688 rev

Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 7g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 1.02 lb

Orgain$18.314.5★3,171 rev

Purely Inspired Plant-Based Protein Powder for Men & Women Creamy French Vanilla (16 Servings) - Vegan & Organic - 20g of Pea Protein Powder for Smoothies & Shakes - Dairy-Free & Gluten-Free

Purely Inspired$17.974.2★13,375 rev

Vega Essential Protein 25g Vegan Protein Powder Rich Chocolate for a High Protein Zero Sugar Shake Large Tub 32.5oz (20 Servings)

Vega$21.324.3★920 rev

Newest

by launch date

Vega Essential Protein 25g Vegan Protein Powder Rich Chocolate for a High Protein Zero Sugar Shake Large Tub 32.5oz (20 Servings)

Vega$21.32920 rev

3y ago

Orgain Organic Simple Vegan Protein Powder Chocolate - 20g Plant Based Protein Made with less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)

Orgain$23.212,432 rev

6y ago

Orgain Organic 30g Vegan Protein Powder Chocolate 9g EAAs + BCAAs Plant Protein 6g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)

Orgain$30.011,415 rev

6y ago

Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)

Orgain$29.019,688 rev

7y ago

EarthChimp Organic Vegan Protein Powder - with Probiotics - Non GMO Dairy Free Non Whey Plant Based Protein Powder for Women and Men Gluten Free - 26 Servings 32 Oz (Chocolate)

EarthChimp$39.883,572 rev

7y ago

What buyers say about vegan protein powder chocolate

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall28%

“No funny taste”

Nutritional Content19%

“Very good protein”

Flavor9%

“Rich flavor”

Vegan/Organic5%

“its organic”

Quality-Overall5%

“it turns out a quality shake every time”

Solubility4%

“Its easy to mix”

Value For Money3%

“awesome price”

Ingredients-Overall3%

“Clean Ingredients, Great Taste”

Blend/Ratio2%

“Blended easily”

Sweetness2%

“The taste is sweet”

What buyers complain about

Taste-Overall28%

“Bad tasting”

Flavor7%

“Bad flavor”

Texture/Consistency-Overall6%

“The texture is also very gritty”

Nutritional Content5%

“It also has too many calories for the smount of protein compared to other products”

Sweetness4%

“Undrinkable--too sweet”

Artificial Sweeteners3%

“I taste artificial sweetener more than anything else”

Value For Money3%

“a waste of money”

Ingredients-Overall2%

“Ingredients on the chocolate listing are not complete”

Size-Overall1%

“I 2as a bit surprised of how small the container is”

Advertised Vs Actual Product1%

“Amount of product not as advertised”

Top return reasons

Product Condition100%

Common questions

Is vegan protein powder chocolate profitable to sell on Amazon United States?: The niche generates $472K/yr across 11 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Skip it (49/100).
How competitive is the vegan protein powder chocolate niche?: 5 brands and 592 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vegan protein powder chocolate?: Top complaints mined from reviews: Taste-Overall, Flavor, Texture/Consistency-Overall. The return rate is 0.0%.
When does demand for vegan protein powder chocolate peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the vegan protein powder chocolate niche?: Listings span $17.97–$39.88; the average listing price is $25.44 (sweet spot $15–$100). The average incumbent carries 10,597 reviews — the moat a new listing must climb.