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Vegan Protein Powder Chocolate

Fail

The top 5 brands take 100% of clicks, so Vegan Protein Powder Chocolate is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$472K/yr250K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
79%top-5 click share · 5 brands · 592 sellers

Flapen Score

Vegan Protein Powder Chocolate against its category

The dotted line is the Health & Household average. Past it, Vegan Protein Powder Chocolate is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Protein Powder Chocolate market on Amazon at a glance

Shoppers on Amazon United States searched for Vegan Protein Powder Chocolate 250K times last year and spent an estimated $472K. All 5 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $472K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
7.4%
Market size, estimated
$472Ka year
Peak month
March1.5× the quietest month
Top search term
orgain chocolate protein powder53K searches a year

02 · Price

A sale here is worth $25.44.

Listings sell for $25.44 on average, from $17.97 to $39.88. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $25.44 that is $76K to $102K a year per listing.

Average price
$25.44inside the $15 to $100 sweet spot
Price range
$17.97–$39.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$76K–$102K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Protein. It carries 10,597 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#78in Protein
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
10,597per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Vegan Protein Powder Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

592

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 212%
  • Brand 38%
  • Brand 43%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Vegan Protein Powder Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Vegan Protein Powder Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orgain chocolate protein powder53K/yr
  • vegan chocolate protein powder18K/yr
  • orgain chocolate16K/yr
  • vegan protein powder chocolate17K/yr
  • organic chocolate protein powder14K/yr
  • organic protein powder chocolate13K/yr
  • purely inspired organic protein16K/yr
  • chocolate vegan protein powder11K/yr
  • orgain organic protein powder chocolate15K/yr
  • pea protein powder chocolate9K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Protein Powder Chocolate

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Taste-Overall”
28%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad tasting”
A buyer, on “Taste-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Vegan Protein Powder Chocolate questions

Answered from the same tracked data.