Vegan Protein Powder
MaybeShoppers spend an estimated $13.8M a year here. But the top 5 brands take 100% of clicks, so Vegan Protein Powder is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $13.8M/yr6.1M searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 74%top-5 click share · 5 brands · 601 sellers
Flapen Score
Vegan Protein Powder against its category
The dotted line is the Health & Household average. Past it, Vegan Protein Powder is stronger. Inside it, weaker.
Market
The Vegan Protein Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Vegan Protein Powder 6.1M times last year and spent an estimated $13.8M. All 5 brands take every click. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.8M a year.
- Searches, last 12 months
- 6.1M
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $13.8Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- orgain organic protein powder1.2M searches a year
02 · Price
A sale here is worth $28.36.
Listings sell for $28.36 on average, from $18.84 to $42.42. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 30,000 to 40,000 of them. At $28.36 that is $851K to $1.1M a year per listing.
- Average price
- $28.36inside the $15 to $100 sweet spot
- Price range
- $18.84–$42.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $851K–$1.1M
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Protein. It carries 14,274 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Protein
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 14,274per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Vegan Protein Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)
- Price
- $27.22
- Rating
- 4.5/5
- Reviews
- 61,842
- Age
- 12y ago

Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb
- Price
- $27.69
- Rating
- 4.5/5
- Reviews
- 64,742
- Age
- 12y ago

Orgain Organic Vegan Protein + 50 Superfoods Powder Vanilla Bean - 21g Plant Based Protein 8g Prebiotic Fiber No Lactose Ingredients Gluten Free No Added Sugar Non-GMO 2.02 lb
- Price
- $28.74
- Rating
- 4.6/5
- Reviews
- 36,451
- Age
- 7y ago

Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)
- Price
- $29.01
- Rating
- 4.6/5
- Reviews
- 9,688
- Age
- 7y ago

Orgain Organic 30g Vegan Plant Protein Powder Vanilla 9g EAAs + BCAAs High Plant Protein 4g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)
- Price
- $32.75
- Rating
- 4.4/5
- Reviews
- 2,526
- Age
- 6y ago
Trending
estimated 90-day click momentum
EarthChimp Organic Vegan Protein Powder - with Probiotics - Non GMO Dairy Free Non Whey Plant Based Protein Powder for Women and Men Gluten Free - 26 Servings 32 Oz (Vanilla)
- Price
- $42.42
- Rating
- 4.5/5
- Reviews
- 2,647
- Age
- 6y ago

Vega Essential Protein 25g Vegan Protein Powder Rich Chocolate for a High Protein Zero Sugar Shake Large Tub 32.5oz (20 Servings)
- Price
- $21.32
- Rating
- 4.3/5
- Reviews
- 920
- Age
- 3y ago

Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Based Protein 4g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 1.02 lb (Packaging May Vary)
- Price
- $18.84
- Rating
- 4.5/5
- Reviews
- 5,805
- Age
- 10y ago

Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)
- Price
- $21.32
- Rating
- 4.1/5
- Reviews
- 1,158
- Age
- 1y ago

Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb
- Price
- $27.69
- Rating
- 4.5/5
- Reviews
- 64,742
- Age
- 12y ago
Newest
by launch date
Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
- Price
- $39.15
- Rating
- 4.2/5
- Reviews
- 1,367
- Age
- 1y ago

Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)
- Price
- $21.32
- Rating
- 4.1/5
- Reviews
- 1,158
- Age
- 1y ago

Vega Essential Protein 25g Plant Based Protein Powder Creamy Vanilla Vegan for a Dairy-Free Vanilla Shake Large Tub 32.5oz (20 Servings)
- Price
- $22.06
- Rating
- 4.2/5
- Reviews
- 3,865
- Age
- 3y ago

Vega Essential Protein 25g Vegan Protein Powder Rich Chocolate for a High Protein Zero Sugar Shake Large Tub 32.5oz (20 Servings)
- Price
- $21.32
- Rating
- 4.3/5
- Reviews
- 920
- Age
- 3y ago

Orgain Organic Vegan Protein Powder Strawberries & Cream - 21g Plant Based Protein 4g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb
- Price
- $29.66
- Rating
- 4.4/5
- Reviews
- 3,572
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
601
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Orgain85%
- Vega7%
- OWYN Only What You Need3%
- EarthChimp2%
- Truvani2%
- Open — no brand owns it (0%)
Demand
Vegan Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vegan Protein Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- orgain organic protein powder1.2M/yr
- vegan protein powder1.2M/yr
- plant based protein powder543K/yr
- organic protein powder560K/yr
- orgain477K/yr
- orgain protein powder363K/yr
- vegan protein298K/yr
- plant protein powder271K/yr
- vega protein powder179K/yr
- dairy free protein powder146K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan Protein Powder
We read the reviews and the return reasons for every product selling here.
“Chalky taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Protein Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









