Is vegan protein powder profitable to sell on Amazon United States?

The niche generates $13.8M/yr across 15 tracked products. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the vegan protein powder niche?

5 brands and 601 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vegan protein powder?

Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.

When does demand for vegan protein powder peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the vegan protein powder niche?

Listings span $18.84–$42.42; the average listing price is $28.36 (sweet spot $15–$100). The average incumbent carries 14,274 reviews — the moat a new listing must climb.

vegan protein powder

Worth a look

Shows a $13.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$13.8M

$13.8M/yr · 6.1M searches

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.36

avg listing price — sweet spot $15–$100

Price range

Incredible$18.84–$42.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Review moat

Bad14,274.2

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, vegan protein powder is a $13.8M/yr Amazon United States market (6.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

vegan protein powder market data

Units sold / yr: 500K–600K; avg 30,000–40,000/product
Revenue / yr: $14.2M–$17.0M; units × avg price
Conversion rate: 8.0%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 134 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

601

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Orgain85%
Vega7%
OWYN Only What You Need3%
EarthChimp2%
Truvani2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top vegan protein powder search terms

orgain organic protein powder1.2M/yr +13.4%11.9% conv.
vegan protein powder1.2M/yr -12.4%2.5% conv.
plant based protein powder543K/yr -9.1%2.6% conv.
organic protein powder560K/yr -14.5%4.1% conv.
orgain477K/yr +11.8%4.7% conv.
orgain protein powder363K/yr -8.4%8.3% conv.
vegan protein298K/yr +1.9%1.6% conv.
plant protein powder271K/yr -0.8%2.9% conv.
vega protein powder179K/yr +14.2%3.0% conv.
dairy free protein powder146K/yr -2.8%1.9% conv.

All search terms

Top vegan protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)

Orgain$27.224.5★61,842 rev

Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb

Orgain$27.694.5★64,742 rev

Orgain Organic Vegan Protein + 50 Superfoods Powder Vanilla Bean - 21g Plant Based Protein 8g Prebiotic Fiber No Lactose Ingredients Gluten Free No Added Sugar Non-GMO 2.02 lb

Orgain$28.744.6★36,451 rev

Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)

Orgain$29.014.6★9,688 rev

Orgain Organic 30g Vegan Plant Protein Powder Vanilla 9g EAAs + BCAAs High Plant Protein 4g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)

Orgain$32.754.4★2,526 rev

Newest

by launch date

Truvani$39.151,367 rev

1y ago

Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)

OWYN Only What You Need$21.321,158 rev

1y ago

Vega Essential Protein 25g Plant Based Protein Powder Creamy Vanilla Vegan for a Dairy-Free Vanilla Shake Large Tub 32.5oz (20 Servings)

Vega$22.063,865 rev

3y ago

Vega Essential Protein 25g Vegan Protein Powder Rich Chocolate for a High Protein Zero Sugar Shake Large Tub 32.5oz (20 Servings)

Vega$21.32920 rev

3y ago

Orgain Organic Vegan Protein Powder Strawberries & Cream - 21g Plant Based Protein 4g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb

Orgain$29.663,572 rev

4y ago

What buyers say about vegan protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall24%

“Delicious smoothie”

Nutritional Content19%

“Good nutrition”

Flavor8%

“Amazing flavor”

Vegan/Organic6%

“Vegan protein amazing”

Quality-Overall5%

“Reliable product”

Solubility3%

“Mixes well”

Ingredients-Overall3%

“No garbage ingredients”

Blend/Ratio3%

“Very blendable”

Value For Money3%

“Great value”

Sweetness2%

“Sweet tasting”

What buyers complain about

Taste-Overall28%

“Chalky taste”

Flavor7%

“Absolutely disgusting flavor”

Nutritional Content6%

“doesnt even have lots of protein”

Texture/Consistency-Overall6%

“Texture is gritty”

Sweetness5%

“If excessive sweetness is an issue for you”

Value For Money4%

“Not worth it”

Artificial Sweeteners3%

“Artificial sweetener”

Solubility1%

“Does not dissolve”

Ingredients-Overall1%

“Product may contain harmful chemicals”

Allergies1%

“a bad reaction”

Top return reasons

Product Condition100%

Common questions

Is vegan protein powder profitable to sell on Amazon United States?: The niche generates $13.8M/yr across 15 tracked products. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (57/100).
How competitive is the vegan protein powder niche?: 5 brands and 601 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vegan protein powder?: Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
When does demand for vegan protein powder peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the vegan protein powder niche?: Listings span $18.84–$42.42; the average listing price is $28.36 (sweet spot $15–$100). The average incumbent carries 14,274 reviews — the moat a new listing must climb.