Is vegan probiotic profitable to sell on Amazon United States?

The niche generates $56K/yr across 36 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the vegan probiotic niche?

26 brands and 669 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in vegan probiotic?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Regulates Digestion. The return rate is 0.0%.

When does demand for vegan probiotic peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the vegan probiotic niche?

Listings span $6.72–$57.15; the average listing price is $21.98 (sweet spot $15–$100). The average incumbent carries 13,518 reviews — the moat a new listing must climb.

vegan probiotic

Worth a look

Shows low returns (0.0%), but a small market ($56K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.98

avg listing price — sweet spot $15–$100

Price range

Great$6.72–$57.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

Review moat

Bad13,518.39

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$56K

$56K/yr · 44K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, vegan probiotic is a $56K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

vegan probiotic market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $66K–$88K; units × avg price
Conversion rate: 5.8%
Avg BSR: #205
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

669

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

46%

Top 20: 84%

Open market

38%

DEVA19%
NOW Foods14%
Physician's CHOICE9%
Garden of Life7%
Sports Research6%
MARYRUTH'S6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top vegan probiotic search terms

vegan probiotic23K/yr -3.2%6.1% conv.
vegan probiotics11K/yr +36.0%3.6% conv.
probiotic vegan3K/yr -8.9%6.5% conv.
probiotics vegan2K/yr +3.7%6.9% conv.
probiotics for women vegan2K/yr -28.6%6.6% conv.
vegan probiotics womens4K/yr -88.2%6.7% conv.

All search terms

Top vegan probiotic products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NOW Foods Supplements Probiotic-10 25 Billion with 10 Probiotic Strains Dairy Soy and Gluten Free Strain Verified 50 Veg Capsules

NOW Foods$14.294.6★14,922 rev

Deva Vegan Probiotic with FOS Prebiotics Supplement - 2 Billion CFU with 100 MG of Prebiotics Per Serving for Men & Women - Non-Dairy Gluten Free - Naturally Shelf Stable - 90 Capsules

DEVA$16.054.6★897 rev

DEVA Vegan Probiotic with FOS Prebiotics Supplement - 2 Billion CFU with 100 MG of Prebiotics Per Serving for Men & Women - Non-Dairy Gluten Free - Naturally Shelf Stable - 90 Capsules (Pack of 2)

DEVA$28.844.6★897 rev

Raw Flora Probiotics with Prebiotics | 50 Billion CFU

Raw Flora$8.654.6★99 rev

Physicians CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics - Immune Digestive & Gut Health - Supports Occasional Constipation Diarrhea Gas & Bloating - for Women & Men - 30ct

Physician's CHOICE$23.284.6★143,751 rev

Newest

by launch date

Raw Flora Probiotics with Prebiotics | 50 Billion CFU

Raw Flora$8.6599 rev

12mo ago

Future Kind Vegan Probiotics for Women and Men - 30 Billion CFUs Probiotics for Digestive Support (30 Adult Probiotic Capsules) No GMOs Daily Probiotic Supplements from 42 Fruits & Vegetables

Future Kind$26.537 rev

1y ago

Raw Flora Probiotics with Prebiotics | 30 Billion CFU

Nature's Truth$7.1090 rev

1y ago

Seed DS-01 Daily Synbiotic - Prebiotic and Probiotic for Women & Men - Digestive Health Gut Health Immune Support Bloating & Constipation Relief - Vegan & Shelf-Stable - 30-Day Starter (60ct)

Seed$57.157,489 rev

2y ago

DEVA Vegan Probiotic with FOS Prebiotics Supplement - 2 Billion CFU with 100 MG of Prebiotics Per Serving for Men & Women - Non-Dairy Gluten Free - Naturally Shelf Stable - 90 Capsules (Pack of 2)

DEVA$28.84897 rev

2y ago

What buyers say about vegan probiotic

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Very Good product and Amazing results”

Nutritional Content13%

“Best Probiotic Ever”

Regulates Digestion13%

“Excellent for digestive health”

Efficiency8%

“Works Well”

Value For Money6%

“Fair price”

Acid Regulator/Stomach Ache Relief6%

“Helps with stomach issues”

Advertised Vs Actual Product4%

“Arrived as described”

Taste-Overall3%

“No weird taste”

Ease Of Chewing/Swallowing3%

“They have a nice chewy”

Ease Of Use2%

“Easy to Take”

What buyers complain about

Functionality-Overall13%

“Start slow”

Value For Money13%

“High price”

Regulates Digestion11%

“digestive issues for quite some time”

Acid Regulator/Stomach Ache Relief10%

“Made me very bloated”

Side Effects5%

“Bad side effects”

Dosage3%

“Dosage is too high”

Taste-Overall3%

“Disgusting taste”

Allergies2%

“Severe allergic reaction”

Nutritional Content2%

“Did not provide wholesome women's health”

Pain Relief-Overall2%

“in a lot of pain”

Top return reasons

Functionality-Overall20%

Value For Money17%

Side Effects10%

Certifications7%

Acid Regulator/Stomach Ache Relief5%

Regulates Digestion5%

Joint Pain4%

Quality-Overall3%

Ease Of Cleaning2%

Size-Overall2%

Common questions

Is vegan probiotic profitable to sell on Amazon United States?: The niche generates $56K/yr across 36 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the vegan probiotic niche?: 26 brands and 669 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in vegan probiotic?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Regulates Digestion. The return rate is 0.0%.
When does demand for vegan probiotic peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the vegan probiotic niche?: Listings span $6.72–$57.15; the average listing price is $21.98 (sweet spot $15–$100). The average incumbent carries 13,518 reviews — the moat a new listing must climb.