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Vegan Prenatal Vitamins

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Vegan Prenatal Vitamins is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$386K/yr125K searches / yr
90-day growth
+16.5%search demand this quarter
Competition
56%top-5 click share · 4 brands · 12 sellers

Flapen Score

Vegan Prenatal Vitamins against its category

The dotted line is the Health & Household average. Past it, Vegan Prenatal Vitamins is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Prenatal Vitamins market on Amazon at a glance

Shoppers on Amazon United States searched for Vegan Prenatal Vitamins 125K times last year and spent an estimated $386K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $386K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+16.5%
Conversion, latest week
7.2%
Market size, estimated
$386Ka year
Peak month
February4.7× the quietest month
Top search term
needed86K searches a year

02 · Price

A sale here is worth $43.27.

Listings sell for $43.27 on average, from $21.46 to $61.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $43.27 that is $11K to $22K a year per listing.

Average price
$43.27inside the $15 to $100 sweet spot
Price range
$21.46–$61.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #668 within Prenatal Vitamins. It carries 2,301 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#668in Prenatal Vitamins
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
2,301per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Vegan Prenatal Vitamins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

0%

  • Brand 186%
  • Brand 28%
  • Brand 35%
  • Brand 41%

Demand

Vegan Prenatal Vitamins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.7×

Search terms

Top Vegan Prenatal Vitamins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • needed86K/yr
  • egg quality supplements for women12K/yr
  • ovaboost7K/yr
  • needed vitamins5K/yr
  • ovaboost for woman7K/yr
  • needed supplements3K/yr
  • egg quality support3K/yr
  • ovaboost for woman fertility2K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Prenatal Vitamins

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Taste-Overall”
0.4%of orders come back
“Tasteless- not good”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Vegan Prenatal Vitamins questions

Answered from the same tracked data.