Is vegan multivitamins profitable to sell on Amazon United States?

The niche generates $386K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Worth a look (58/100).

How competitive is the vegan multivitamins niche?

16 brands and 626 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in vegan multivitamins?

Top complaints mined from reviews: Taste-Overall, Vitamin, Sour. The return rate is 0.0%.

When does demand for vegan multivitamins peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the vegan multivitamins niche?

Listings span $8.29–$36.87; the average listing price is $22.36 (sweet spot $15–$100). The average incumbent carries 7,215 reviews — the moat a new listing must climb.

vegan multivitamins

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.36

avg listing price — sweet spot $15–$100

Price range

Great$8.29–$36.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Good$386K

$386K/yr · 306K searches

Growth

Good+26.6%

90-day search growth — must beat 0% to launch

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,215.34

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, vegan multivitamins is a $386K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

vegan multivitamins market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $335K–$447K; units × avg price
Conversion rate: 5.7%
Avg BSR: #581
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 flat

Sellers

626

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

16%

DEVA43%
Vegan Vitality11%
Future Kind10%
NATURELO9%
Garden of Life7%
Amazon Basics5%
Open — no brand owns it (10 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +26.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top vegan multivitamins search terms

vegan multivitamin72K/yr +16.9%6.5% conv.
vegan multivitamins for women34K/yr +5.3%4.3% conv.
deva vegan multivitamins22K/yr +36.5%10.4% conv.
vegan vitamins27K/yr +19.9%4.2% conv.
deva20K/yr +28.0%0.4% conv.
vegan supplement13K/yr +20.3%2.3% conv.
vegan womens multivitamin11K/yr +24.0%2.6% conv.
deva multivitamin9K/yr +33.0%8.1% conv.
multivitamin for women vegan10K/yr +40.6%2.3% conv.
vegetarian multivitamin10K/yr +44.5%2.7% conv.

All search terms

Top vegan multivitamins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DEVA Vegan Multivitamin & Mineral Supplement with Iron 2-Pack Spirulina Chlorella Ashwagandha Broccoli & More 90 Coated Tablets Each

DEVA$23.194.7★3,845 rev

Deva Vegan Multivitamin & Mineral Supplement Tiny Tablets Easy to Swallow 90 Tablets

DEVA$8.624.6★2,605 rev

Vegan Vitality Multivitamins & Minerals for Women and Men with High Strength Vitamin B12 D3 & K2. 180 Vegan Multivitamin Tablets - 6 Months Supply. Vitamins for Vegans. Women Multivitamin

Vegan Vitality$26.064.6★8,052 rev

Future Kind 3 in 1 Daily Multivitamin - for Energy Clarity Active Wellness Support with B12 D3 and Algal Omega-3 - Essential Vegan Multivitamin for Women & Men - Tiny Citrus Softgels (60 Count)

Future Kind$29.394.6★425 rev

Future Kind Vegan Multivitamins Complete - 42-in-1 Vegan Multivitamins for Women & Men with Enzymes B12 Zinc & Probiotics for Digestion (90 tabs in Recycled Bottle)

Future Kind$28.294.5★205 rev

Newest

by launch date

Vimerson Health Vegan Multivitamin for Women and Men: Vitamins Chelated Minerals and Bioavailable D3 for Focus and Energy Support Daily Womens and Mens Multivitamins & Multiminerals 90 Tablets

Vimerson Health$22.00225 rev

2y ago

MARYRUTHS Organic Multivitamin Gummies for Women Hair & Skin Health 60ct

MARYRUTH'S$21.842,235 rev

3y ago

Ritual Womens 18+ Multivitamin - USP Verified - 60 Capsules - 30 Servings

Ritual$33.064,693 rev

4y ago

Future Kind Vegan Multivitamins Complete - 42-in-1 Vegan Multivitamins for Women & Men with Enzymes B12 Zinc & Probiotics for Digestion (90 tabs in Recycled Bottle)

Future Kind$28.29205 rev

4y ago

Future Kind 3 in 1 Daily Multivitamin - for Energy Clarity Active Wellness Support with B12 D3 and Algal Omega-3 - Essential Vegan Multivitamin for Women & Men - Tiny Citrus Softgels (60 Count)

Future Kind$29.39425 rev

5y ago

What buyers say about vegan multivitamins

What buyers praise and complain about, mined from review topics.

What buyers love

Vitamin28%

“Good vitamin supplement”

Taste-Overall13%

“Good taste”

Quality-Overall10%

“For the price, the quality is excellent and consistent”

Value For Money6%

“Great value”

Ease Of Chewing/Swallowing4%

“Easy to swallow”

Vegan/Organic4%

“Very Good Vegan Supplement”

Flavor3%

“Natural flavors”

Energy Level3%

“give good energy”

Advertised Vs Actual Product2%

“As described”

Acid Regulator/Stomach Ache Relief1%

“No stomach upset at all”

What buyers complain about

Taste-Overall13%

“doesnt taste that great”

Vitamin12%

“The smell of these vitamins are horrific”

Sour5%

“Extremely sour”

Smell4%

“The smell is unbearable”

Side Effects4%

“made me nauseous”

Size-Overall3%

“And they are huge”

Value For Money2%

“more expensive”

Ease Of Chewing/Swallowing2%

“hard to swallow”

Sweetness2%

“given the weird sweetness”

Flavor2%

“Flavor not good”

Top return reasons

Vitamin27%

Smell14%

Taste-Overall11%

Ingredients-Overall9%

Stress/Anxiety7%

Functionality-Overall7%

Dosage5%

Side Effects5%

Value For Money5%

Acid Regulator/Stomach Ache Relief5%

Common questions

Is vegan multivitamins profitable to sell on Amazon United States?: The niche generates $386K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Worth a look (58/100).
How competitive is the vegan multivitamins niche?: 16 brands and 626 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in vegan multivitamins?: Top complaints mined from reviews: Taste-Overall, Vitamin, Sour. The return rate is 0.0%.
When does demand for vegan multivitamins peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the vegan multivitamins niche?: Listings span $8.29–$36.87; the average listing price is $22.36 (sweet spot $15–$100). The average incumbent carries 7,215 reviews — the moat a new listing must climb.