Vegan Melatonin Gummies
FailThe top 5 brands take 97% of clicks, so Vegan Melatonin Gummies is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $36K/yr25K searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 57%top-5 click share · 7 brands · 72 sellers
Flapen Score
Vegan Melatonin Gummies against its category
The dotted line is the Health & Household average. Past it, Vegan Melatonin Gummies is stronger. Inside it, weaker.
Market
The Vegan Melatonin Gummies market on Amazon at a glance
Shoppers on Amazon United States searched for Vegan Melatonin Gummies 25K times last year and spent an estimated $36K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 12.2%
- Market size, estimated
- $36Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- natures truth melatonin13K searches a year
02 · Price
A sale here is worth $11.70.
Listings sell for $11.70 on average, from $4.73 to $17.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.70 that is $1K to $3K a year per listing.
- Average price
- $11.70under the $15 to $100 sweet spot
- Price range
- $4.73–$17.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #427 within Sleep Supplements. It carries 8,900 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #427in Sleep Supplements
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 8,900per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Vegan Melatonin Gummies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Truth Melatonin Gummies | 12mg | Mixed Berry Flavor | Vegan Non-GMO & Gluten Free Supplement
- Price
- $11.89
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 4y ago

Natures Truth Melatonin 12mg with Magnesium Gummies | 60 Count
- Price
- $15.00
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 6mo ago

Natures Truth Melatonin Gummies | 10mg | 140 Count | Berry Flavor
- Price
- $17.24
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 3y ago

Carlyle Melatonin Gummies 12mg | 100 Count | Berry Flavor
- Price
- $10.31
- Rating
- 4.6/5
- Reviews
- 2,420
- Age
- 4y ago

Natures Truth Melatonin 10mg Gummies | 70 Count | Berry Flavor | Vegan Non-GMO and Gluten Free Supplement
- Price
- $7.55
- Rating
- 4.7/5
- Reviews
- 1,900
- Age
- 6y ago
Trending
estimated 90-day click momentum
Natures Truth Melatonin 12mg with Magnesium Gummies | 60 Count
- Price
- $15.00
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 6mo ago

Carlyle Melatonin 12mg Gummies | 60 Count | with Magnesium
- Price
- $10.14
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 11mo ago

Piping Rock Melatonin Gummies 12mg | 60 Count
- Price
- $4.73
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 3y ago

Natrol Melatonin 10 mg Gummies Sleep Support for Adults 90 Gummies
- Price
- $10.14
- Rating
- 4.6/5
- Reviews
- 28,135
- Age
- 8y ago

Natures Truth Melatonin with Magnesium Gummies | 60 Count
- Price
- $13.97
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 1y ago
Newest
by launch date
Natures Truth Melatonin 12mg with Magnesium Gummies | 60 Count
- Price
- $15.00
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 6mo ago

Carlyle Melatonin 12mg Gummies | 60 Count | with Magnesium
- Price
- $10.14
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 11mo ago

Natures Truth Melatonin with Magnesium Gummies | 60 Count
- Price
- $13.97
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 1y ago

Natures Truth Melatonin 12 mg | 150 Tablets | Fast Dissolve
- Price
- $15.44
- Rating
- 4.7/5
- Reviews
- 103
- Age
- 2y ago

Natures Truth Melatonin Gummies | 10mg | 140 Count | Berry Flavor
- Price
- $17.24
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
72
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 97%
Open market
1%
- Nature's Truth75%
- Carlyle11%
- Piping Rock4%
- Just Nutrients4%
- Nature's Nutrition3%
- Natrol2%
- Open — no brand owns it (1 brand, 1%)
Demand
Vegan Melatonin Gummies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vegan Melatonin Gummies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- natures truth melatonin13K/yr
- melatonin gummies 12mg5K/yr
- natures truth melatonin gummies4K/yr
- melatonin 12 mg gummies4K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan Melatonin Gummies
We read the reviews and the return reasons for every product selling here.
“Didn't make me sleepy at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Melatonin Gummies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









