vegan melatonin gummies
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.70avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,899.68avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.73–$17.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 25K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vegan melatonin gummies is a $36K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
vegan melatonin gummies market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $59K–$70K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #427
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 3.9%
- Avg brand age
- 68 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
72
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
1%
- Nature's Truth75%
- Carlyle11%
- Piping Rock4%
- Just Nutrients4%
- Nature's Nutrition3%
- Natrol2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top vegan melatonin gummies search terms
- natures truth melatonin13K/yr
- melatonin gummies 12mg5K/yr
- natures truth melatonin gummies4K/yr
- melatonin 12 mg gummies4K/yr
Top vegan melatonin gummies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Truth Melatonin Gummies | 12mg | Mixed Berry Flavor | Vegan Non-GMO & Gluten Free Supplement
Nature's Truth$11.894.6★524 rev
Natures Truth Melatonin 12mg with Magnesium Gummies | 60 Count
Nature's Truth$15.004.4★33 rev
Natures Truth Melatonin Gummies | 10mg | 140 Count | Berry Flavor
Nature's Truth$17.244.6★158 rev
Carlyle Melatonin Gummies 12mg | 100 Count | Berry Flavor
Carlyle$10.314.6★2,420 rev
Natures Truth Melatonin 10mg Gummies | 70 Count | Berry Flavor | Vegan Non-GMO and Gluten Free Supplement
Nature's Truth$7.554.7★1,900 rev
Newest
by launch dateNatures Truth Melatonin 12mg with Magnesium Gummies | 60 Count
Nature's Truth$15.0033 rev
Carlyle Melatonin 12mg Gummies | 60 Count | with Magnesium
Carlyle$10.1435 rev
Natures Truth Melatonin with Magnesium Gummies | 60 Count
Nature's Truth$13.9772 rev
Natures Truth Melatonin 12 mg | 150 Tablets | Fast Dissolve
Nature's Truth$15.44103 rev
Natures Truth Melatonin Gummies | 10mg | 140 Count | Berry Flavor
Nature's Truth$17.24158 rev
Trending
90-day click momentumNatures Truth Melatonin 12mg with Magnesium Gummies | 60 Count
Nature's Truth$15.004.4★
Carlyle Melatonin 12mg Gummies | 60 Count | with Magnesium
Carlyle$10.144.7★
Piping Rock Melatonin Gummies 12mg | 60 Count
Piping Rock$4.734.5★
Natrol Melatonin 10 mg Gummies Sleep Support for Adults 90 Gummies
Natrol$10.144.6★
Natures Truth Melatonin with Magnesium Gummies | 60 Count
Nature's Truth$13.974.6★
What buyers say about vegan melatonin gummies
What buyers praise and complain about, mined from review topics.What buyers love
“I fall asleep easily”
“strong taste”
“melatonin as it is high quality”
“Well effective”
“Great value”
“A single 12 mg dose is sufficient for most users”
“berry flavor”
“Soft chew”
“product works as advertised”
“convenient”
What buyers complain about
“Didn't make me sleepy at all”
“Not Effective”
“dosage it a bit high”
“Tastes awful”
“These are a little chewy”
“are pricey”
“So very misleading”
“not a favorite flavor”
“this came with a bit of dizziness”
“Trash”
Top return reasons
Common questions
- Is vegan melatonin gummies profitable to sell on Amazon United States?
- The niche generates $36K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the vegan melatonin gummies niche?
- 7 brands and 72 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in vegan melatonin gummies?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Dosage. The return rate is 0.0%.
- When does demand for vegan melatonin gummies peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the vegan melatonin gummies niche?
- Listings span $4.73–$17.74; the average listing price is $11.70 (sweet spot $15–$100). The average incumbent carries 8,900 reviews — the moat a new listing must climb.