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Vegan Melatonin Gummies

Fail

The top 5 brands take 97% of clicks, so Vegan Melatonin Gummies is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$36K/yr25K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
57%top-5 click share · 7 brands · 72 sellers

Flapen Score

Vegan Melatonin Gummies against its category

The dotted line is the Health & Household average. Past it, Vegan Melatonin Gummies is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Melatonin Gummies market on Amazon at a glance

Shoppers on Amazon United States searched for Vegan Melatonin Gummies 25K times last year and spent an estimated $36K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
12.2%
Market size, estimated
$36Ka year
Peak month
October1.4× the quietest month
Top search term
natures truth melatonin13K searches a year

02 · Price

A sale here is worth $11.70.

Listings sell for $11.70 on average, from $4.73 to $17.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.70 that is $1K to $3K a year per listing.

Average price
$11.70under the $15 to $100 sweet spot
Price range
$4.73–$17.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #427 within Sleep Supplements. It carries 8,900 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#427in Sleep Supplements
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
8,900per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Vegan Melatonin Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

72

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

1%

  • Brand 175%
  • Brand 211%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Vegan Melatonin Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Vegan Melatonin Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natures truth melatonin13K/yr
  • melatonin gummies 12mg5K/yr
  • natures truth melatonin gummies4K/yr
  • melatonin 12 mg gummies4K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Melatonin Gummies

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Sleep Quality”
22%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didn't make me sleepy at all”
A buyer, on “Sleep Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Vegan Melatonin Gummies questions

Answered from the same tracked data.