Vegan Melatonin
FailShoppers spend an estimated $63K a year here, so Vegan Melatonin is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $63K/yr34K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 56%top-5 click share · 12 brands · 79 sellers
Flapen Score
Vegan Melatonin against its category
The dotted line is the Health & Household average. Past it, Vegan Melatonin is stronger. Inside it, weaker.
Market
The Vegan Melatonin market on Amazon at a glance
Shoppers on Amazon United States searched for Vegan Melatonin 34K times last year and spent an estimated $63K. The top 5 brands take 88% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 14.6% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 14.6%
- Market size, estimated
- $63Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- now melatonin14K searches a year
02 · Price
A sale here is worth $12.62.
Listings sell for $12.62 on average, from $4.61 to $36.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.62 that is $1K to $3K a year per listing.
- Average price
- $12.62under the $15 to $100 sweet spot
- Price range
- $4.61–$36.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #379 within Sleep & Snoring. It carries 6,457 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #379in Sleep & Snoring
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 6,457per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Vegan Melatonin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Foods Supplements Melatonin 5 mg Free Radical Scavenger* Healthy Sleep Cycle* 180 Count (Pack of 1)
- Price
- $11.41
- Rating
- 4.6/5
- Reviews
- 5,268
- Age
- 16y ago

NOW Foods Supplements Melatonin Extra Strength 10 mg Free Radical Scavenger* Healthy Sleep Cycle* 200 Veg Capsules
- Price
- $20.54
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 1y ago

NOW Foods Supplements Melatonin 3 mg Free Radical Scavenger* Healthy Sleep Cycle* 180 Veg Capsules
- Price
- $8.46
- Rating
- 4.7/5
- Reviews
- 1,720
- Age
- 18y ago

NOW Foods Supplements Liquid Melatonin 3 mg Per Serving Fast Absorbtion and Great Taste 2-Ounces
- Price
- $5.85
- Rating
- 4.3/5
- Reviews
- 934
- Age
- 24y ago

NOW Foods Supplements Melatonin Extra Strength 10 mg Free Radical Scavenger* Healthy Sleep Cycle* 100 Veg Capsules
- Price
- $10.25
- Rating
- 4.6/5
- Reviews
- 3,024
- Age
- 12y ago
Trending
estimated 90-day click momentum
Natures Truth Melatonin 10mg Gummies | 70 Count | Berry Flavor | Vegan Non-GMO and Gluten Free Supplement
- Price
- $7.74
- Rating
- 4.7/5
- Reviews
- 1,898
- Age
- 6y ago

MARYRUTHS Melatonin 5mg Sleep Gummy with L-Theanine | Lemon Balm | Vitamin B6 | Sugar-Free | Relaxation | Vegan | Non-GMO | Gluten Free | 60 Count
- Price
- $17.84
- Rating
- 4.4/5
- Reviews
- 549
- Age
- 4y ago

Lemme Sleep Gummies with 5mg Melatonin Elderberry Magnesium L-Theanine Chamomile and Lavender Drug-Free Nighttime Sleep Aid Gluten Free Gelatin Free Non GMO Berry Flavored (60 Count)
- Price
- $28.57
- Rating
- 4.2/5
- Reviews
- 3,877
- Age
- 3y ago

NOW Foods Supplements Melatonin Extra Strength 10 mg Free Radical Scavenger* Healthy Sleep Cycle* 200 Veg Capsules (Pack of 2)
- Price
- $36.61
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 1y ago

ZzzQuil PURE Zzzs Triple Action Melatonin Gummies Melatonin 6mg 3X Melatonin Sleep Aid with Ashwagandha Calm Mood Antioxidant Action Sleep Aids for Adults 60 Sleep Gummies
- Price
- $16.36
- Rating
- 4.3/5
- Reviews
- 10,968
- Age
- 6y ago
Newest
by launch date
Cliganic Melatonin Gummies (10 mg 60-Day Supply) - Adult Sleep Aid Berry Flavor Vegan Non-GMO Kosher Gluten-Free Supplement Helps Regulate Circadian Rhythm & Promotes Peaceful Nights
- Price
- $11.19
- Rating
- 4.5/5
- Reviews
- 433
- Age
- 1y ago

NOW Foods Supplements Melatonin Extra Strength 10 mg Free Radical Scavenger* Healthy Sleep Cycle* 200 Veg Capsules (Pack of 2)
- Price
- $36.61
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 1y ago

NOW Foods Supplements Melatonin Extra Strength 10 mg Free Radical Scavenger* Healthy Sleep Cycle* 200 Veg Capsules
- Price
- $20.54
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 1y ago

Lemme Sleep Gummies with 5mg Melatonin Elderberry Magnesium L-Theanine Chamomile and Lavender Drug-Free Nighttime Sleep Aid Gluten Free Gelatin Free Non GMO Berry Flavored (60 Count)
- Price
- $28.57
- Rating
- 4.2/5
- Reviews
- 3,877
- Age
- 3y ago

Carlyle Melatonin Gummies 12mg | 100 Count | Berry Flavor | Vegan Supplement | Non-GMO Gluten Free
- Price
- $10.24
- Rating
- 4.6/5
- Reviews
- 2,409
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
79
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 98%
Open market
9%
- NOW Foods73%
- Amazon Elements5%
- Amazon Basics4%
- Cliganic3%
- Nature's Truth3%
- ZzzQuil3%
- Open — no brand owns it (6 brands, 9%)
Demand
Vegan Melatonin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Vegan Melatonin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- now melatonin14K/yr
- vegan melatonin8K/yr
- melatonin now6K/yr
- melatonin vegan5K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan Melatonin
We read the reviews and the return reasons for every product selling here.
“could not sleep at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Melatonin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









