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Vegan Melatonin

Fail

Shoppers spend an estimated $63K a year here, so Vegan Melatonin is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$63K/yr34K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
56%top-5 click share · 12 brands · 79 sellers

Flapen Score

Vegan Melatonin against its category

The dotted line is the Health & Household average. Past it, Vegan Melatonin is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Melatonin market on Amazon at a glance

Shoppers on Amazon United States searched for Vegan Melatonin 34K times last year and spent an estimated $63K. The top 5 brands take 88% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
14.6%
Market size, estimated
$63Ka year
Peak month
September1.3× the quietest month
Top search term
now melatonin14K searches a year

02 · Price

A sale here is worth $12.62.

Listings sell for $12.62 on average, from $4.61 to $36.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.62 that is $1K to $3K a year per listing.

Average price
$12.62under the $15 to $100 sweet spot
Price range
$4.61–$36.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #379 within Sleep & Snoring. It carries 6,457 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#379in Sleep & Snoring
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
6,457per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Vegan Melatonin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

79

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

9%

  • Brand 173%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 9%)

Demand

Vegan Melatonin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Vegan Melatonin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • now melatonin14K/yr
  • vegan melatonin8K/yr
  • melatonin now6K/yr
  • melatonin vegan5K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Melatonin

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Sleep Quality”
23%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“could not sleep at all”
A buyer, on “Sleep Quality”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vegan Melatonin questions

Answered from the same tracked data.