Is vegan mass gainer profitable to sell on Amazon United States?

The niche generates $56K/yr across 10 tracked products. 90-day search growth is -12.2%. Flapen's verdict: Skip it (39/100).

How competitive is the vegan mass gainer niche?

5 brands and 19 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vegan mass gainer?

Top complaints mined from reviews: Value For Money, Nutritional Content, Taste-Overall. The return rate is 0.1%.

When does demand for vegan mass gainer peak?

Demand peaks in Jan–Feb–Sep–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the vegan mass gainer niche?

Listings span $38.12–$84.60; the average listing price is $64.91 (sweet spot $15–$100). The average incumbent carries 1,877 reviews — the moat a new listing must climb.

vegan mass gainer

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Price range

Incredible$38.12–$84.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$64.91

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,877.4

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.2%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad$56K

$56K/yr · 40K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, vegan mass gainer is a $56K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Sep–Dec. Verdict: Skip it — 39/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

vegan mass gainer market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $49K–$65K; units × avg price
Conversion rate: 2.1%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 7.7%
Avg brand age: 82 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

NAKED80%
IRONVEGAN7%
Gorilla Gulps5%
RIVAL NUTRITION4%
Dymatize4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.

Peak months: Jan, Feb, Sep, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top vegan mass gainer search terms

vegan mass gainer17K/yr -10.8%1.9% conv.
vegan weight gainer7K/yr -0.2%1.8% conv.
naked mass vegan4K/yr -3.6%7.9% conv.
dairy free weight gainer5K/yr -15.9%0.5% conv.
organic weight gainer4K/yr +5.9%0.6% conv.
vegan mass gainer protein powder3K/yr -59.9%1.3% conv.

All search terms

Top vegan mass gainer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NAKED Vegan Mass - Natural Vegan Weight Gainer Protein Powder - 1 230 Calories NSF Certified Non-GMO Soy & Gluten Free No Artificial Ingredients - 8LB Bulk - 11 Servings

NAKED$69.624.2★1,958 rev

NAKED Vegan Mass - Vanilla Vegan Weight Gainer - 1 230 Calories NSF Certified Non-GMO Soy & Gluten Free No Artificial Ingredients - 8LB Bulk - 11 Servings

NAKED$69.594.2★1,768 rev

Ironvegan Gainer Vanilla Protein Powder 2500 GR

IRONVEGAN$67.234.1★554 rev

NAKED Vegan Mass - Chocolate Peanut Butter - 1 290 Calories Nothing Artificial All Natural Chocolate PB Weight Gainer Protein Powder Non-GMO Soy & Gluten Free - 8LB Bulk - 11 Servings

NAKED$69.784.0★142 rev

Gorilla Gulps Mocha Vegan Mass Gainer 5 lb Natural High Calorie Protein Powder GMO Gluten Dairy & Soy Free. No Artificial Ingredients 530 Calories 18 Servings

Gorilla Gulps$84.604.2★51 rev

Newest

by launch date

RIVAL NUTRITION Clean Gainer Chocolate Fudge High-Protein Lean Gainer Powder I 5 Lb 15 Servings I 580 Calories 30g Protein 101g Multi-Source Carbs Per Serving I Natural Flavors Clean Ingredients

RIVAL NUTRITION$38.1246 rev

1y ago

NAKED Vegan Mass - Chocolate Peanut Butter - 1 290 Calories Nothing Artificial All Natural Chocolate PB Weight Gainer Protein Powder Non-GMO Soy & Gluten Free - 8LB Bulk - 11 Servings

NAKED$69.78142 rev

2y ago

Gorilla Gulps Mocha Vegan Mass Gainer 5 lb Natural High Calorie Protein Powder GMO Gluten Dairy & Soy Free. No Artificial Ingredients 530 Calories 18 Servings

Gorilla Gulps$84.6051 rev

5y ago

NAKED Vegan Mass - Chocolate Vegan Weight Gainer - 1 280 Calories Non-GMO Soy & Gluten Free No Artificial Ingredients - 8LB Bulk - 11 Servings

NAKED$69.531,378 rev

6y ago

NAKED Vegan Mass - Vanilla Vegan Weight Gainer - 1 230 Calories NSF Certified Non-GMO Soy & Gluten Free No Artificial Ingredients - 8LB Bulk - 11 Servings

NAKED$69.591,768 rev

6y ago

What buyers say about vegan mass gainer

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“Good taste”

Nutritional Content13%

“I really love this protein”

Quality-Overall10%

“Decent enough”

Weight Gain7%

“This is helping him maintain his weight”

Weight Loss7%

“Helps put on the weight”

Flavor6%

“Good flavor”

Value For Money4%

“Definitely worth the money”

Blend/Ratio2%

“Blends well”

Solubility2%

“how well it mixes”

Ingredients-Overall2%

“pretty clean ingredients”

What buyers complain about

Value For Money8%

“TOO EXPENSIVE”

Nutritional Content8%

“it has a terrible carb in it”

Taste-Overall8%

“it tastes off”

Ingredients-Overall7%

“Contains LEAD”

Dosage5%

“Serving size: 7 scoops is so much”

Size-Overall5%

“Serving size is huge”

Iron4%

“Excessive Lead”

Quality-Overall3%

“Full of garbage”

Artificial Sweeteners3%

“I ordered this because I am not a fan of artificial sweeteners or stevia”

Sweetness3%

“It is too much sweet”

Top return reasons

Iron100%

Common questions

Is vegan mass gainer profitable to sell on Amazon United States?: The niche generates $56K/yr across 10 tracked products. 90-day search growth is -12.2%. Flapen's verdict: Skip it (39/100).
How competitive is the vegan mass gainer niche?: 5 brands and 19 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vegan mass gainer?: Top complaints mined from reviews: Value For Money, Nutritional Content, Taste-Overall. The return rate is 0.1%.
When does demand for vegan mass gainer peak?: Demand peaks in Jan–Feb–Sep–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the vegan mass gainer niche?: Listings span $38.12–$84.60; the average listing price is $64.91 (sweet spot $15–$100). The average incumbent carries 1,877 reviews — the moat a new listing must climb.