vegan magnesium
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$22.90avg listing price — sweet spot $15–$100
Price range
Great$12.70–$38.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Market size
Good$759K$759K/yr · 349K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,122.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vegan magnesium is a $759K/yr Amazon United States market (349K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
vegan magnesium market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- $687K–$916K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #262
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Double Wood Supplements55%
- NOW Foods34%
- DEVA10%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 13 weeks — -4.3% search growth over the last 90 days.Top vegan magnesium search terms
- double wood supplements99K/yr
- now magnesium57K/yr
- double wood magnesium glycinate36K/yr
- double wood26K/yr
- doublewood supplements24K/yr
- magnesium now23K/yr
- vegan magnesium15K/yr
- deva magnesium glycinate8K/yr
- magnesium glycinate double wood9K/yr
- deva vegan magnesium glycinate8K/yr
Top vegan magnesium products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magnesium Glycinate 400mg | 180 Capsules | Sleep Muscle & Heart Support | Vegan Third Party Tested Gluten Free Non-GMO by Double Wood Supplements
Double Wood Supplements$15.834.7★24,182 rev
NOW Foods Supplements Magnesium 400 mg Enzyme Function* Nervous System Support* 180 Veg Capsules
NOW Foods$12.884.7★14,006 rev
NOW Foods Supplements Magnesium Glycinate 100 mg Highly Absorbable Form 180 Tablets
NOW Foods$19.074.7★8,333 rev
DEVA Vegan Magnesium Glycinate 300mg per serving with Trace Minerals Higher Absorption Chelated Magnesium 90 Tablets
DEVA$14.704.7★406 rev
DEVA Vegan Magnesium Glycinate 300mg per serving with Trace Minerals Higher Absorption Chelated Magnesium 90 Tablets (Pack of 2)
DEVA$28.914.7★406 rev
Newest
by launch date
Magnesium Glycinate Extra Strength - 120mg of Elemental Magnesium per Capsule - 90 Capsules (Vegan Safe Third Party Tested Gluten Free Non-GMO) by Double Wood Supplements
Double Wood Supplements$22.2631 rev
Now Supplements Magnesium Glycinate with BioPerine 180 Veg Capsules
NOW Foods$17.48945 rev
DEVA Vegan Magnesium Glycinate 300mg per serving with Trace Minerals Higher Absorption Chelated Magnesium 90 Tablets (Pack of 2)
DEVA$28.91406 rev
DEVA Vegan Magnesium Glycinate 300mg per serving with Trace Minerals Higher Absorption Chelated Magnesium 90 Tablets
DEVA$14.70406 rev
NOW Foods Supplements Magnesium 400 mg Supports Energy Production Enzyme Function Nervous System Support 360 Veg Capsules
NOW Foods$30.45549 rev
Trending
90-day click momentumMagnesium Glycinate Extra Strength - 120mg of Elemental Magnesium per Capsule - 90 Capsules (Vegan Safe Third Party Tested Gluten Free Non-GMO) by Double Wood Supplements
Double Wood Supplements$22.264.7★
DEVA Vegan Magnesium Glycinate 300mg per serving with Trace Minerals Higher Absorption Chelated Magnesium 90 Tablets (Pack of 2)
DEVA$28.914.7★
NMN Supplement - 99% Purity Tested - 125mg per Capsule of Nicotinamide Mononucleotide 60 Capsules by Double Wood Supplements
Double Wood Supplements$35.094.5★
Magnesium Glycinate 400mg 90 Capsules (Vegan Safe Third Party Tested Gluten Free Non-GMO) High Absorption Magnesium by Double Wood Supplements
Double Wood Supplements$12.704.7★
Astaxanthin - Triple Strength 12mg (Only Patented Astaxanthin (Astrareal) with 70+ Human Clinical Trials) Grown Harvested and Made in The USA (Astaxantina) by Double Wood
Double Wood Supplements$23.894.6★
What buyers say about vegan magnesium
What buyers praise and complain about, mined from review topics.What buyers love
“Great for sleeping”
“Excellent Product”
“Great magnesium tablets”
“They are affordable”
“arrived as described”
“Effective”
“Best Vitamins”
“Helps with muscle soreness”
“Perfect dose”
“Easy to swallow”
What buyers complain about
“I was taking the wrong magnesium”
“for some reason I COULDNT SLEEP”
“Dosage too high”
“Miss leading information”
“Not effective”
“Side effects”
“It's expensive”
“Severe stomach pain”
“Not working for muscle cramps”
“was surprised by how small it was”
Top return reasons
Common questions
- Is vegan magnesium profitable to sell on Amazon United States?
- The niche generates $759K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the vegan magnesium niche?
- 3 brands and 41 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vegan magnesium?
- Top complaints mined from reviews: Magnesium, Sleep Quality, Dosage. The return rate is 0.0%.
- What does it cost to enter the vegan magnesium niche?
- Listings span $12.70–$38.21; the average listing price is $22.90 (sweet spot $15–$100). The average incumbent carries 6,122 reviews — the moat a new listing must climb.