Is vegan gummy vitamins profitable to sell on Amazon United States?

The niche generates $29K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +73.0%. Flapen's verdict: Skip it (41/100).

How competitive is the vegan gummy vitamins niche?

4 brands and 584 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vegan gummy vitamins?

Top complaints mined from reviews: Taste-Overall, Sour, Vitamin. The return rate is 0.0%.

When does demand for vegan gummy vitamins peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 3.3× the quietest.

What does it cost to enter the vegan gummy vitamins niche?

Listings span $8.78–$25.26; the average listing price is $21.69 (sweet spot $15–$100). The average incumbent carries 6,491 reviews — the moat a new listing must climb.

vegan gummy vitamins

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.69

avg listing price — sweet spot $15–$100

Growth

Great+73.0%

90-day search growth — must beat 0% to launch

Price range

Good$8.78–$25.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad70%

top-5 click share — a locked-up shelf

Review moat

Bad6,490.92

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$29K

$29K/yr · 95K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, vegan gummy vitamins is a $29K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 41/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

vegan gummy vitamins market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $54K–$65K; units × avg price
Conversion rate: 1.4%
Avg BSR: #324
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 143 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

584

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Garden of Life89%
Amazon Basics4%
MARYRUTH'S3%
Nutracelle3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 95 weeks — +73.0% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.3×

Open Trend

Top vegan gummy vitamins search terms

garden of life gummies13K/yr +11.8%4.1% conv.
organic gummy vitamins6K/yr +60.2%1.1% conv.
organic multivitamin gummies7K/yr +45.8%1.4% conv.
garden of life gummies women6K/yr +60.3%2.8% conv.
garden of life gummy5K/yr +75.9%1.1% conv.
vegan gummy multivitamins5K/yr +37.7%0.7% conv.
garden of life gummy vitamins4K/yr +83.4%2.1% conv.
chewable multivitamin vegan4K/yr +128.0%0.1% conv.
garden of life chewable vitamins4K/yr +110.1%0.7% conv.
garden of life chewable4K/yr +98.2%0.2% conv.

All search terms

Top vegan gummy vitamins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garden of Life Organics Womens Gummies Vitamins Multivitamin for Women with Methyl B12 C & D3 USDA Organic Non-GMO Vegan Berry Flavor 120 Gummies

Garden of Life$23.854.5★7,077 rev

Garden of Life Organics Women 40+ Gummy Multivitamin 120 Gummies

Garden of Life$23.994.5★4,731 rev

Garden of Life Organics Mens Gummies Vitamins Berry Flavor Multivitamin for Men with Methyl B12 C & D3 USDA Organic Non-GMO Vegan 120 Gummies

Garden of Life$25.264.6★3,054 rev

Garden of Life Magnesium with Pre & Probiotics Gummies Raspberry 60 Gummies

Garden of Life$13.904.4★4,261 rev

Garden of Life Vitamin Code Womens Multivitamin Gummies with Iron and Probiotics for Immune Health Digestive Support and Energy Support Non-GMO Cherry Flavor 90 Gummies

Garden of Life$20.114.2★371 rev

Newest

by launch date

NUTRAMIN Daily Vegan Keto Multivitamin Gummies Sugar-Free 60 Count

Nutracelle$24.518,333 rev

9mo ago

Garden of Life Vitamin Code Womens Multivitamin Gummies with Iron and Probiotics for Immune Health Digestive Support and Energy Support Non-GMO Cherry Flavor 90 Gummies

Garden of Life$20.11371 rev

3y ago

MARYRUTHS Organic Multivitamin Gummies for Women Hair & Skin Health 60ct

MARYRUTH'S$21.842,235 rev

3y ago

Garden of Life Magnesium with Pre & Probiotics Gummies Raspberry 60 Gummies

Garden of Life$13.904,261 rev

4y ago

Garden of Life BEETS Beauty Gummies with Biotin & Vitamin B12 Beet Gummies for Hair Skin & Nails with Vitamin C Vegan Gluten-Free Non-GMO Raspberry Flavor 30 Servings

Garden of Life$20.64517 rev

4y ago

What buyers say about vegan gummy vitamins

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall24%

“These gummies taste so good”

Vitamin21%

“Yummy vitamins”

Quality-Overall9%

“For the price, the quality is excellent and consistent”

Flavor7%

“Good flavor”

Value For Money5%

“Good deal”

Ease Of Chewing/Swallowing4%

“Easy to swallow”

Vegan/Organic2%

“Non-GMO., organic”

Hair Growth2%

“Great for hair grow”

Advertised Vs Actual Product1%

“As described”

Sweetness1%

“Super sweet”

What buyers complain about

Taste-Overall26%

“Gross taste”

Sour7%

“Sour taste”

Vitamin6%

“I have a hard time eating solid vitamins”

Value For Money4%

“more expensive”

Smell3%

“smelly and taste gross”

Flavor3%

“I cant even taste the berry flavor its so bad”

Adhesion/Stickiness3%

“they got sticky”

Sweetness3%

“given the weird sweetness”

Texture/Consistency-Overall3%

“Texture could be better”

Quality-Overall2%

“This brand needs better quality control”

Top return reasons

Taste-Overall27%

Magnesium15%

Smell15%

Vitamin15%

Flavor8%

Fever Relief8%

Functionality-Overall8%

Sweetness4%

Common questions

Is vegan gummy vitamins profitable to sell on Amazon United States?: The niche generates $29K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +73.0%. Flapen's verdict: Skip it (41/100).
How competitive is the vegan gummy vitamins niche?: 4 brands and 584 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vegan gummy vitamins?: Top complaints mined from reviews: Taste-Overall, Sour, Vitamin. The return rate is 0.0%.
When does demand for vegan gummy vitamins peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 3.3× the quietest.
What does it cost to enter the vegan gummy vitamins niche?: Listings span $8.78–$25.26; the average listing price is $21.69 (sweet spot $15–$100). The average incumbent carries 6,491 reviews — the moat a new listing must climb.