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Vegan Gummy Vitamins

Fail

The top 5 brands take 100% of clicks, so Vegan Gummy Vitamins is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$29K/yr95K searches / yr
90-day growth
+73.0%search demand this quarter
Competition
70%top-5 click share · 4 brands · 584 sellers

Flapen Score

Vegan Gummy Vitamins against its category

The dotted line is the Health & Household average. Past it, Vegan Gummy Vitamins is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Gummy Vitamins market on Amazon at a glance

Shoppers on Amazon United States searched for Vegan Gummy Vitamins 95K times last year and spent an estimated $29K. All 4 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +73.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+73.0%
Conversion, latest week
1.4%
Market size, estimated
$29Ka year
Peak month
July3.3× the quietest month
Top search term
garden of life gummies13K searches a year

02 · Price

A sale here is worth $21.69.

Listings sell for $21.69 on average, from $8.78 to $25.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $21.69 that is $2K to $5K a year per listing.

Average price
$21.69inside the $15 to $100 sweet spot
Price range
$8.78–$25.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #324 within Multivitamins. It carries 6,491 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#324in Multivitamins
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
6,491per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Vegan Gummy Vitamins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

584

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Vegan Gummy Vitamins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.3×

Search terms

Top Vegan Gummy Vitamins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden of life gummies13K/yr
  • organic gummy vitamins6K/yr
  • organic multivitamin gummies7K/yr
  • garden of life gummies women6K/yr
  • garden of life gummy5K/yr
  • vegan gummy multivitamins5K/yr
  • garden of life gummy vitamins4K/yr
  • chewable multivitamin vegan4K/yr
  • garden of life chewable vitamins4K/yr
  • garden of life chewable4K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Gummy Vitamins

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
26%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Gross taste”
A buyer, on “Taste-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vegan Gummy Vitamins questions

Answered from the same tracked data.