Is vegan collagen profitable to sell on Amazon United States?

The niche generates $455K/yr across 37 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Worth a look (63/100).

How competitive is the vegan collagen niche?

26 brands and 654 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in vegan collagen?

Top complaints mined from reviews: Taste-Overall, Value For Money, Ease Of Use. The return rate is 0.0%.

When does demand for vegan collagen peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the vegan collagen niche?

Listings span $10.21–$51.54; the average listing price is $26.74 (sweet spot $15–$100). The average incumbent carries 11,685 reviews — the moat a new listing must climb.

vegan collagen

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.74

avg listing price — sweet spot $15–$100

Price range

Great$10.21–$51.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Market size

Good$455K

$455K/yr · 440K searches

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+5.4%

90-day search growth — must beat 0% to launch

Review moat

Bad11,685.16

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, vegan collagen is a $455K/yr Amazon United States market (440K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

vegan collagen market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $401K–$535K; units × avg price
Conversion rate: 3.9%
Avg BSR: #486
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.4%
Avg brand age: 60 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

654

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

45%

Top 20: 85%

Open market

33%

Sunwarrior24%
Garden of Life11%
VEDGE10%
Vital Vitamins10%
MARYRUTH'S6%
Vegan Vitality6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top vegan collagen search terms

vegan collagen175K/yr -1.7%4.4% conv.
vegan collagen powder57K/yr -0.1%2.5% conv.
vegan collagen peptides23K/yr +10.0%2.2% conv.
plant based collagen20K/yr +18.0%1.8% conv.
vegan collagen supplements21K/yr +7.7%3.6% conv.
vegetarian collagen19K/yr -7.3%3.1% conv.
collagen vegan17K/yr -2.0%3.4% conv.
sunwarrior collagen building protein peptides8K/yr +88.9%6.8% conv.
vedge vegan collagen15K/yr -14.0%9.8% conv.
plant collagen8K/yr +27.6%1.4% conv.

All search terms

Top vegan collagen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garden of Life Organics Plant Collagen Builder with Biotin & Silica Plant-Based Collagen Building Supplement for Hair Skin Nails & Joint Support USDA Organic Non-GMO Vegan 60 Tablets

Garden of Life$24.804.6★7,942 rev

VEDGE Vegan Collagen Powder - Plant-Based Collagen Supplement for Hair Skin Nails Joint & Gut Health. Collagen Peptides

VEDGE$43.424.4★276 rev

Sunwarrior Vegan Collagen Building Powder Protein Peptide with Biotin Vitamin C Hyaluronic Acid for Hair Skin Nail Dairy Free Gluten Free | Chocolate

Sunwarrior$27.494.5★1,931 rev

Vital Vitamins Vegan Collagen Booster - with Silica and Hyaluronic Acid - Plant-Based Collagen Supplements - Supports Hair Skin Nails & Joints - 60 Capsules

Vital Vitamins$22.044.4★659 rev

Vegan Collagen Supplements with Biotin for Hair Skin Nails & Joints - 2 Months Supply. Cruelty Free Plant Based Collagen Vegan Vegetarian Collagen Booster Pills. Vegan Collagen for Women and Men

Vegan Vitality$17.244.2★2,557 rev

Newest

by launch date

VEGEPOWER Vegan Collagen Booster with Biotin 10 000 mcg Hyaluronic Acid Bamboo Silica Vitamin C & Zinc Plant Based Hair Skin & Nails Support for Women & Men 90 Vegan Capsules

VEGEPOWER$23.061,588 rev

3mo ago

Vital Vitamins Vegan Collagen Booster Powder - Made with Amino Acids Silica Hyaluronic Acid & Botanical Extracts - Plant-Based - Mango Raspberry Lemonade Flavor - Hair Skin Nails - 30 Servings

Vital Vitamins$27.4827 rev

9mo ago

NURTIVE Vegan Collagen Builder Powder - 83 Servings - Gluten-Free Plant-Based Collagen Support with Hyaluronic Acid Amla Reishi Ashwagandha - Skin Hydration Hair & Nail Strength (5oz/142g)

NURTIVE$22.1225 rev

11mo ago

VEDGE Vegan Collagen Powder - Plant-Based Collagen Supplement for Hair Skin Nails Joint & Gut Health. Collagen Peptides

VEDGE$43.42276 rev

1y ago

LIQUIDHEALTH 100% Vegan Collagen Plus Biotin 100 000mcg Liquid Drops - Plant-Based Liquid Collagen for Women & Men - Hair & Nail Growth Skin Health Boosts Metabolism - Made in USA Non-GMO (2 oz)

LIQUIDHEALTH$16.68492 rev

2y ago

What buyers say about vegan collagen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“The quality feels consistent”

Taste-Overall11%

“theres no weird taste”

Solubility7%

“Mixes easily”

Nutritional Content6%

“Great protein powder”

Skin Health4%

“Healthy for skin”

Value For Money4%

“Good price”

Vitamin4%

“I think it has a great vitamin content”

Joint Pain3%

“Really helped joint pain”

Ease Of Use3%

“Easy to Take”

Flavor3%

“Flavor is wonderful”

What buyers complain about

Taste-Overall19%

“Tastes Gross”

Value For Money6%

“Too expensive”

Ease Of Use6%

“difficult to use”

Smell5%

“It smells disgusting”

Solubility5%

“Hard to Dissolve”

Flavor4%

“Gross flavor”

Size-Overall3%

“they are huge”

Dosage3%

“takes a lot per serving”

Quality-Overall2%

“Poor container quality”

Advertised Vs Actual Product2%

“Misleading name”

Top return reasons

Leak-Proof15%

Value For Money14%

Taste-Overall11%

Size-Overall6%

Smell4%

Acid Regulator/Stomach Ache Relief4%

Joint Pain4%

Ingredients-Overall4%

Charging4%