vegan calcium
Worth a lookShows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$26.89avg listing price — sweet spot $15–$100
Price range
Great$7.10–$54.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+43.3%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$134K$134K/yr · 150K searches
Review moat
Okay3,916.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, vegan calcium is a $134K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
vegan calcium market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $161K–$215K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #274
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 85 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
634
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
55%
Top 20: 90%
Open market
27%
- PlantFusion24%
- New Chapter14%
- NATURELO14%
- Garden of Life12%
- Amazon Elements5%
- Organics Ocean4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +43.3% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×
Top vegan calcium search terms
- plant based calcium19K/yr
- vegan calcium23K/yr
- vegan calcium supplements15K/yr
- plant calcium12K/yr
- plant based calcium supplement11K/yr
- calcium vegan8K/yr
- plant calcium supplement5K/yr
- calcium plant based5K/yr
- plant based calcium with d3 and k23K/yr
- plant base calcium supplement4K/yr
Top vegan calcium products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PlantFusion Vegan Calcium Premium Plant Based Calcium (1000mg) Sourced from Icelandic Red Algae Plus Magnesium D3 K2 and Boron 90 Vegan Tablets
PlantFusion$23.874.6★1,693 rev
NATURELO Calcium Supplement - with Vitamin C Vitamin D3 K2 and Calcium Magnesium Zinc for Bone Strength with Calcium 600mg - Plant-Based 120 Vegetarian Capsules Non-GMO Soy & Gluten-Free
NATURELO$27.234.6★11,085 rev
New Chapter Bone Strength Take Care - Bone & Heart Health Supplement - Clinically Studied Plant Calcium from Red Marine Algae - Vegan Organic Gluten Free & Kosher - 120 Slim Tablets
New Chapter$36.274.6★8,764 rev
Amazon Elements Calcium plus Vitamin D 500mg with D2 600IU Vegan Supports Strong Bones 65 Tablets (Packaging may vary)
Amazon Elements$7.104.6★2,076 rev
Garden of Life Calcium Supplement with Magnesium & Organic Vitamin D3 K2 Made from Whole Foods Gluten-Free 90 Count
Garden of Life$25.034.6★4,895 rev
Newest
by launch date
Organics Ocean Better Calcium - Organic Red Algae Calcium with Vitamin D3 and K2 Supplements - Supports Bone Structure Joint Comfort & Encourages Healthy Aging - Plant-Based Non-GMO - 1 Pack
Organics Ocean$34.76102 rev
Plant-Based Calcium 500mg (Aquamin) Vegan Calcium Magnesium Zinc D3 with Vitamin K2 & Organic Turmeric Enhanced Bone and Muscle Health & Strength Immune Support for Women & Men - 90 Count
SUPPLEMENTS STUDIO$21.50364 rev
Futurebiotics Calcium 1200 MG Per Serving Sustained Release with Vitamin D3 1000 IU Per Serving Non-GMO 90 Vegetarian Tablets
Futurebiotics$9.92935 rev
6-in-1 Plant Based Calcium Supplements for Women Men- Calcium 600mg w/ D3 K2 5000 IU Vitamin Liposomal & Algae Ca-lcium Magnesium Zinc + Vegan Vitamin D 5000 IU + K2 MK7 + Methyl B12 for Bone 1 Pack
LILICARE$29.29300 rev
Future Kind Vegan Calcium Supplement - Plant-Based Calcium Magnesium Supplement Sourced from Iceland for Teeth & Bone Support (60 Capsules)
Future Kind$23.00168 rev
Trending
90-day click momentumOrganics Ocean Better Calcium - Organic Red Algae Calcium with Vitamin D3 and K2 Supplements - Supports Bone Structure Joint Comfort & Encourages Healthy Aging - Plant-Based Non-GMO - 1 Pack
Organics Ocean$34.764.6★
Bonide Rot-Stop Tomato Blossom End Rot 16 oz Concentrated Liquid Garden Fertilizer for Calcium Deficiency Indoors & Outdoors
Bonide$10.444.5★
Bloom City Professional Grade Ultra Pure Cal-Mag Growing Fertilizer Quart (32 oz)
Bloom City$17.514.7★
6-in-1 Plant Based Calcium Supplements for Women Men- Calcium 600mg w/ D3 K2 5000 IU Vitamin Liposomal & Algae Ca-lcium Magnesium Zinc + Vegan Vitamin D 5000 IU + K2 MK7 + Methyl B12 for Bone 1 Pack
LILICARE$29.294.4★
New Chapter Calcium Supplement - Bone Strength Tiny Tabs Plant-Based USDA Organic Calcium with Magnesium Vitamin D3+K2 for Bone Health & Joint Mobility Heart Support 905 mg dose - 240 Tiny Tabs
New Chapter$38.904.6★
What buyers say about vegan calcium
What buyers praise and complain about, mined from review topics.What buyers love
“Good Calcium”
“Excellent product”
“Great vitamin”
“Easier to Swallow”
“Good for price”
“Accurate description”
“have zero taste with no side effects”
“Easy to use”
“No stomach problems”
“Has helped with my joint issues”
What buyers complain about
“Have a low calcium level”
“1000mg per serving----- misleading”
“Capsules are smaller”
“so I wasn't really keen on swallow it”
“Bad reaction to the 'vitamin' I was looking forward to positive results”
“too expensive”
“Hard on the stomach”
“This was harsh on my stomach”
“I'm far more concerned with product quality than the issues I observed. only half full, no cotton, only single vs double seal, broken tablets.”
“MAJOR BLOATING”
Top return reasons
Common questions
- Is vegan calcium profitable to sell on Amazon United States?
- The niche generates $134K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +43.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the vegan calcium niche?
- 19 brands and 634 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in vegan calcium?
- Top complaints mined from reviews: Calcium, Dosage, Size-Overall. The return rate is 0.0%.
- When does demand for vegan calcium peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.9× the quietest.
- What does it cost to enter the vegan calcium niche?
- Listings span $7.10–$54.22; the average listing price is $26.89 (sweet spot $15–$100). The average incumbent carries 3,916 reviews — the moat a new listing must climb.