vegan biotin
Skip itSoft demand (-15.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.43avg listing price — sweet spot $15–$100
Price range
Good$5.51–$29.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$123K$123K/yr · 58K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad15,883.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vegan biotin is a $123K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
vegan biotin market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $115K–$144K
- units × avg price
- Conversion rate
- 14.6%
- Avg BSR
- #422
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 4.8%
- Avg brand age
- 85 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
124
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
6%
- NOW Foods48%
- Solgar28%
- Amazon Elements7%
- Futurebiotics5%
- Sports Research3%
- Nutricost2%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.9×
Top vegan biotin search terms
- now biotin13K/yr
- vegan biotin12K/yr
- solgar biotin9K/yr
- biotin now7K/yr
- biotin vegan5K/yr
- solgar biotin 10000mcg5K/yr
- now biotin 10000mcg4K/yr
- biotin solgar3K/yr
Top vegan biotin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Solgar Biotin 10000 mcg Vegetable Capsules Energy Metabolism Promotes Healthy Skin Nails Hair Super High Potency NonGMO Vegan Gluten Free Dairy Free Kosher Servings Standard Packaging Unflavored 120 Count
Solgar$19.844.7★3,516 rev
NOW Foods Supplements Biotin 10 mg (10 000 mcg) Extra Strength Energy Production* 120 Veg Capsules
NOW Foods$12.424.7★7,533 rev
NOW Foods Extra Strength Biotin 10 000mcg / 10 mg - 200 Count - Hair Skin Nail - Supplement for Men and Women - B7 Vitamin - Vegetarian Vegan Non-GMO
NOW Foods$23.784.7★573 rev
Amazon Elements Vegan Biotin 5000 mcg for Hair Skin and Nails 130 Capsules 4 Month Supply (Packaging may vary)
Amazon Elements$5.514.6★36,860 rev
NOW Foods Supplements Biotin 5 000 mcg Amino Acid Metabolism* Energy Production* 120 Veg Capsules
NOW Foods$10.484.7★1,078 rev
Newest
by launch dateNOW Foods Extra Strength Biotin 10 000mcg / 10 mg - 200 Count - Hair Skin Nail - Supplement for Men and Women - B7 Vitamin - Vegetarian Vegan Non-GMO
NOW Foods$23.78573 rev
Futurebiotics Biotin 10 000 MCG High Potency Tablets Supports Healthy Hair Skin & Nails & Energy Production Non-GMO 180 Vegetarian Tablets
Futurebiotics$10.011,205 rev
Vitamatic Biotin Gummies 10 000 mcg 60 Vegan Gummies Raspberry Flavor
Vitamatic$9.694,322 rev
Future Kind Vegan Collagen - Supports Collagen Production with Biotin and Vitamin C (60 Capsules in Glass Bottle)
Future Kind$29.38344 rev
PlantFusion Vegan Biotin from Premium Vegan Biotin for Women and Men (5000mcg) Natural Hair Skin and Nails Vitamins 120 Vegan Capsules
PlantFusion$15.88218 rev
Trending
90-day click momentumFuturebiotics Biotin 10 000 MCG High Potency Tablets Supports Healthy Hair Skin & Nails & Energy Production Non-GMO 180 Vegetarian Tablets
Futurebiotics$10.014.7★
NOW Foods by Now Biotin Energy Production 5000 mcg- 120 Vcaps
NOW Foods$12.374.7★
Solgar Biotin 10 000 mcg 60 Vegetable Capsules - Energy Metabolism Promotes Healthy Skin Nails & Hair - Super High Potency - Non-GMO Vegan Gluten Free Dairy Free Kosher - 60 Servings
Solgar$15.684.6★
NOW Foods Supplements Biotin 5 000 mcg Amino Acid Metabolism* Energy Production* 120 Veg Capsules
NOW Foods$10.484.7★
NOW Foods Supplements Biotin 1 000 mcg Amino Acid Metabolism* Energy Production* 100 Capsules
NOW Foods$5.744.7★
What buyers say about vegan biotin
What buyers praise and complain about, mined from review topics.What buyers love
“Good for hair growth”
“Good brand and reasonable in price”
“Excellent vitamin”
“Good Value”
“Good tasting”
“Chewable and tasty”
“AS DESCRIBED”
“Works well”
“convenient to use”
“Wonderful nutrients”
What buyers complain about
“Not really doing a great job”
“Side effect”
“Worst tasting gummies I have ever experienced in my life”
“My hair looks awful”
“Allergic Reaction”
“didnt see much of a difference in any hair growth still shedding”
“capsules arent NEARLY as effective”
“Tiny pills”
“little expensive”
“I never know if supplements actually work or not”
Top return reasons
Common questions
- Is vegan biotin profitable to sell on Amazon United States?
- The niche generates $123K/yr across 20 tracked products. 90-day search growth is -15.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the vegan biotin niche?
- 11 brands and 124 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in vegan biotin?
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Taste-Overall. The return rate is 0.0%.
- When does demand for vegan biotin peak?
- Demand peaks in Aug; the busiest month runs 2.9× the quietest.
- What does it cost to enter the vegan biotin niche?
- Listings span $5.51–$29.38; the average listing price is $14.43 (sweet spot $15–$100). The average incumbent carries 15,884 reviews — the moat a new listing must climb.