Vegan Biotin
FailDemand is soft, at -15.4% this quarter, so Vegan Biotin is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $123K/yr58K searches / yr
- 90-day growth
- -15.4%search demand this quarter
- Competition
- 66%top-5 click share · 11 brands · 124 sellers
Flapen Score
Vegan Biotin against its category
The dotted line is the Health & Household average. Past it, Vegan Biotin is stronger. Inside it, weaker.
Market
The Vegan Biotin market on Amazon at a glance
Shoppers on Amazon United States searched for Vegan Biotin 58K times last year and spent an estimated $123K. The top 5 brands take 92% of clicks. Demand peaks in Aug. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 14.6% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -15.4%
- Conversion, latest week
- 14.6%
- Market size, estimated
- $123Ka year
- Peak month
- August2.9× the quietest month
- Top search term
- now biotin13K searches a year
02 · Price
A sale here is worth $14.43.
Listings sell for $14.43 on average, from $5.51 to $29.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $14.43 that is $4K to $7K a year per listing.
- Average price
- $14.43under the $15 to $100 sweet spot
- Price range
- $5.51–$29.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #422 within Vitamin B. It carries 15,884 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #422in Vitamin B
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 15,884per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Vegan Biotin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Solgar Biotin 10000 mcg Vegetable Capsules Energy Metabolism Promotes Healthy Skin Nails Hair Super High Potency NonGMO Vegan Gluten Free Dairy Free Kosher Servings Standard Packaging Unflavored 120 Count
- Price
- $19.84
- Rating
- 4.7/5
- Reviews
- 3,516
- Age
- 13y ago

NOW Foods Supplements Biotin 10 mg (10 000 mcg) Extra Strength Energy Production* 120 Veg Capsules
- Price
- $12.42
- Rating
- 4.7/5
- Reviews
- 7,533
- Age
- 13y ago

NOW Foods Extra Strength Biotin 10 000mcg / 10 mg - 200 Count - Hair Skin Nail - Supplement for Men and Women - B7 Vitamin - Vegetarian Vegan Non-GMO
- Price
- $23.78
- Rating
- 4.7/5
- Reviews
- 573
- Age
- 3y ago

Amazon Elements Vegan Biotin 5000 mcg for Hair Skin and Nails 130 Capsules 4 Month Supply (Packaging may vary)
- Price
- $5.51
- Rating
- 4.6/5
- Reviews
- 36,860
- Age
- 8y ago

NOW Foods Supplements Biotin 5 000 mcg Amino Acid Metabolism* Energy Production* 120 Veg Capsules
- Price
- $10.48
- Rating
- 4.7/5
- Reviews
- 1,078
- Age
- 22y ago
Trending
estimated 90-day click momentum
Futurebiotics Biotin 10 000 MCG High Potency Tablets Supports Healthy Hair Skin & Nails & Energy Production Non-GMO 180 Vegetarian Tablets
- Price
- $10.01
- Rating
- 4.7/5
- Reviews
- 1,205
- Age
- 3y ago

NOW Foods by Now Biotin Energy Production 5000 mcg- 120 Vcaps
- Price
- $12.37
- Rating
- 4.7/5
- Reviews
- 484
- Age
- 12y ago

Solgar Biotin 10 000 mcg 60 Vegetable Capsules - Energy Metabolism Promotes Healthy Skin Nails & Hair - Super High Potency - Non-GMO Vegan Gluten Free Dairy Free Kosher - 60 Servings
- Price
- $15.68
- Rating
- 4.6/5
- Reviews
- 1,259
- Age
- 13y ago

NOW Foods Supplements Biotin 5 000 mcg Amino Acid Metabolism* Energy Production* 120 Veg Capsules
- Price
- $10.48
- Rating
- 4.7/5
- Reviews
- 1,078
- Age
- 22y ago

NOW Foods Supplements Biotin 1 000 mcg Amino Acid Metabolism* Energy Production* 100 Capsules
- Price
- $5.74
- Rating
- 4.7/5
- Reviews
- 7,533
- Age
- 18y ago
Newest
by launch date
NOW Foods Extra Strength Biotin 10 000mcg / 10 mg - 200 Count - Hair Skin Nail - Supplement for Men and Women - B7 Vitamin - Vegetarian Vegan Non-GMO
- Price
- $23.78
- Rating
- 4.7/5
- Reviews
- 573
- Age
- 3y ago

Futurebiotics Biotin 10 000 MCG High Potency Tablets Supports Healthy Hair Skin & Nails & Energy Production Non-GMO 180 Vegetarian Tablets
- Price
- $10.01
- Rating
- 4.7/5
- Reviews
- 1,205
- Age
- 3y ago

Vitamatic Biotin Gummies 10 000 mcg 60 Vegan Gummies Raspberry Flavor
- Price
- $9.69
- Rating
- 4.5/5
- Reviews
- 4,322
- Age
- 5y ago

Future Kind Vegan Collagen - Supports Collagen Production with Biotin and Vitamin C (60 Capsules in Glass Bottle)
- Price
- $29.38
- Rating
- 4.3/5
- Reviews
- 344
- Age
- 5y ago

PlantFusion Vegan Biotin from Premium Vegan Biotin for Women and Men (5000mcg) Natural Hair Skin and Nails Vitamins 120 Vegan Capsules
- Price
- $15.88
- Rating
- 4.5/5
- Reviews
- 218
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
124
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
6%
- NOW Foods48%
- Solgar28%
- Amazon Elements7%
- Futurebiotics5%
- Sports Research3%
- Nutricost2%
- Open — no brand owns it (5 brands, 6%)
Demand
Vegan Biotin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.9×
Search terms
Top Vegan Biotin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- now biotin13K/yr
- vegan biotin12K/yr
- solgar biotin9K/yr
- biotin now7K/yr
- biotin vegan5K/yr
- solgar biotin 10000mcg5K/yr
- now biotin 10000mcg4K/yr
- biotin solgar3K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan Biotin
We read the reviews and the return reasons for every product selling here.
“Not really doing a great job”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Biotin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









