Vegan B12
MaybeAn estimated 0.0% of orders come back. But the products selling today already average 4.7★, so Vegan B12 is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $138K/yr104K searches / yr
- 90-day growth
- +25.2%search demand this quarter
- Competition
- 66%top-5 click share · 16 brands · 601 sellers
Flapen Score
Vegan B12 against its category
The dotted line is the Health & Household average. Past it, Vegan B12 is stronger. Inside it, weaker.
Market
The Vegan B12 market on Amazon at a glance
Shoppers on Amazon United States searched for Vegan B12 104K times last year and spent an estimated $138K. The top 5 brands take 74% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- +25.2%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $138Ka year
- Peak month
- June2.0× the quietest month
- Top search term
- vegan b1241K searches a year
02 · Price
A sale here is worth $17.53.
Listings sell for $17.53 on average, from $7.80 to $47.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $17.53 that is $4K to $9K a year per listing.
- Average price
- $17.53inside the $15 to $100 sweet spot
- Price range
- $7.80–$47.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #269 within Vitamin B. It carries 10,289 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #269in Vitamin B
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 10,289per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 91 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 91 months
Products
Top Vegan B12 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NATURELO Vegan B12 - Methyl B12 with Organic Spirulina - High Potency Vitamin B12 1000 mcg Methylcobalamin - Supports Healthy Mood Energy Heart & Eye Health - 90 Capsules
- Price
- $19.31
- Rating
- 4.7/5
- Reviews
- 3,866
- Age
- 8y ago

Deva Vegan Vitamins B-12 1000mcg with Folic Acid & B-6 Supports Nervous System Healthy Brain Function & Energy Production Fast Dissolve 90 Tablets
- Price
- $9.92
- Rating
- 4.7/5
- Reviews
- 3,335
- Age
- 22y ago

Natures Bounty Vitamin B12 1000 mcg Supplements Supports Energy Metabolism 200 Ct
- Price
- $8.65
- Rating
- 4.7/5
- Reviews
- 76,822
- Age
- 13y ago

Live Conscious Vegan Vitamin B12 Sublingual Liquid Drops | Methylcobalamin Max Strength B12 5000mcg Formula | Vegan B 12 Vitamin Support Energy | Promote Memory & Aid Immune System | 60 Serving
- Price
- $24.30
- Rating
- 4.6/5
- Reviews
- 8,147
- Age
- 7y ago

Garden of Life Vitamin Code Raw B-12 Methylcobalamin Vitamin B-12 for Digestive Metabolism Energy Support - Formula with Probiotics and Enzymes Non-GMO Gluten-Free Vegan 30 Capsules
- Price
- $12.63
- Rating
- 4.7/5
- Reviews
- 6,281
- Age
- 17y ago
Trending
estimated 90-day click momentum
Live Conscious Vegan Vitamin B12 Sublingual Liquid Drops Methylcobalamin Max Strength B12 5000mcg Formula - Vegan B 12 Vitamin Support Energy Promote Memory & Aid Immune System (2 Pack)
- Price
- $47.67
- Rating
- 4.6/5
- Reviews
- 8,147
- Age
- 3y ago

Horbach B12 Vitamin 5000 mcg | 120 Fast Dissolve Tablets
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 11,429
- Age
- 6y ago

PlantFusion Vegan B12 Methyl 1000 mcg - Sublingual Vitamin - Supports Energy Heart Health Nervous System - Cherry Flavor 60 High Potency Methylcobalamin Lozenges for Fast Absorption
- Price
- $12.58
- Rating
- 4.6/5
- Reviews
- 662
- Age
- 1y ago

Doctors Best Vitamin B12 Methylcobalamin for Men & Women - Vitamin B 12 Caps 1500 mcg VIT B-12 Supplement Vegan Gluten Free Non GMO Fully Active - 180 Veg Capsules
- Price
- $14.94
- Rating
- 4.7/5
- Reviews
- 6,308
- Age
- 6y ago

THORNE - Vitamin B12 - as Methylcobalamin - Supports Heart & Nerve Health Blood Cell Function Restful Sleep & Methylation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $23.94
- Rating
- 4.8/5
- Reviews
- 3,834
- Age
- 22y ago
Newest
by launch date
Sports Research Vitamin B12 as Methylcobalamin 5000mcg 120 Liquid Caps
- Price
- $26.92
- Rating
- 4.8/5
- Reviews
- 520
- Age
- 1y ago

Futurebiotics Vitamin B12 1000mcg Vegetarian Friendly Non-GMO 250 Tablets
- Price
- $10.02
- Rating
- 4.8/5
- Reviews
- 263
- Age
- 1y ago

PlantFusion Vegan B12 Methyl 1000 mcg - Sublingual Vitamin - Supports Energy Heart Health Nervous System - Cherry Flavor 60 High Potency Methylcobalamin Lozenges for Fast Absorption
- Price
- $12.58
- Rating
- 4.6/5
- Reviews
- 662
- Age
- 1y ago

Live Conscious Vegan Vitamin B12 Sublingual Liquid Drops Methylcobalamin Max Strength B12 5000mcg Formula - Vegan B 12 Vitamin Support Energy Promote Memory & Aid Immune System (2 Pack)
- Price
- $47.67
- Rating
- 4.6/5
- Reviews
- 8,147
- Age
- 3y ago

Horbach B12 Vitamin 5000 mcg | 120 Fast Dissolve Tablets
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 11,429
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
601
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
22%
- NATURELO25%
- DEVA20%
- Nature's Bounty13%
- Garden of Life9%
- Live Conscious8%
- MegaFood5%
Demand
Vegan B12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Vegan B12 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vegan b1241K/yr
- vegan b12 supplement11K/yr
- vegan vitamin b1212K/yr
- b12 vegan12K/yr
- b12 vitamins vegan6K/yr
- vitamin b12 vegan7K/yr
- b12 supplement for vegans4K/yr
- b12 for vegans4K/yr
- b12 vitamin vegan4K/yr
- b12 vegan supplement3K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan B12
We read the reviews and the return reasons for every product selling here.
“Sprayer Leakes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan B12 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









