vegan b12
Worth a lookShows low returns (0.0%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$17.53avg listing price — sweet spot $15–$100
Price range
Great$7.80–$47.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Growth
Good+25.2%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$138K$138K/yr · 104K searches
Review moat
Bad10,288.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, vegan b12 is a $138K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
vegan b12 market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $175K–$219K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #269
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 3.7%
- Avg brand age
- 91 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
601
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
22%
- NATURELO25%
- DEVA20%
- Nature's Bounty13%
- Garden of Life9%
- Live Conscious8%
- MegaFood5%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +25.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Top vegan b12 search terms
- vegan b1241K/yr
- vegan b12 supplement11K/yr
- vegan vitamin b1212K/yr
- b12 vegan12K/yr
- b12 vitamins vegan6K/yr
- vitamin b12 vegan7K/yr
- b12 supplement for vegans4K/yr
- b12 for vegans4K/yr
- b12 vitamin vegan4K/yr
- b12 vegan supplement3K/yr
Top vegan b12 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NATURELO Vegan B12 - Methyl B12 with Organic Spirulina - High Potency Vitamin B12 1000 mcg Methylcobalamin - Supports Healthy Mood Energy Heart & Eye Health - 90 Capsules
NATURELO$19.314.7★3,866 rev
Deva Vegan Vitamins B-12 1000mcg with Folic Acid & B-6 Supports Nervous System Healthy Brain Function & Energy Production Fast Dissolve 90 Tablets
DEVA$9.924.7★3,335 rev
Natures Bounty Vitamin B12 1000 mcg Supplements Supports Energy Metabolism 200 Ct
Nature's Bounty$8.654.7★76,822 rev
Live Conscious Vegan Vitamin B12 Sublingual Liquid Drops | Methylcobalamin Max Strength B12 5000mcg Formula | Vegan B 12 Vitamin Support Energy | Promote Memory & Aid Immune System | 60 Serving
Live Conscious$24.304.6★8,147 rev
Garden of Life Vitamin Code Raw B-12 Methylcobalamin Vitamin B-12 for Digestive Metabolism Energy Support - Formula with Probiotics and Enzymes Non-GMO Gluten-Free Vegan 30 Capsules
Garden of Life$12.634.7★6,281 rev
Newest
by launch date
Sports Research Vitamin B12 as Methylcobalamin 5000mcg 120 Liquid Caps
Sports Research$26.92520 rev
Futurebiotics Vitamin B12 1000mcg Vegetarian Friendly Non-GMO 250 Tablets
Futurebiotics$10.02263 rev
PlantFusion Vegan B12 Methyl 1000 mcg - Sublingual Vitamin - Supports Energy Heart Health Nervous System - Cherry Flavor 60 High Potency Methylcobalamin Lozenges for Fast Absorption
PlantFusion$12.58662 rev
Live Conscious Vegan Vitamin B12 Sublingual Liquid Drops Methylcobalamin Max Strength B12 5000mcg Formula - Vegan B 12 Vitamin Support Energy Promote Memory & Aid Immune System (2 Pack)
Live Conscious$47.678,147 rev
Horbach B12 Vitamin 5000 mcg | 120 Fast Dissolve Tablets
Horbäach$9.9511,429 rev
Trending
90-day click momentumLive Conscious Vegan Vitamin B12 Sublingual Liquid Drops Methylcobalamin Max Strength B12 5000mcg Formula - Vegan B 12 Vitamin Support Energy Promote Memory & Aid Immune System (2 Pack)
Live Conscious$47.674.6★
Horbach B12 Vitamin 5000 mcg | 120 Fast Dissolve Tablets
Horbäach$9.954.7★
PlantFusion Vegan B12 Methyl 1000 mcg - Sublingual Vitamin - Supports Energy Heart Health Nervous System - Cherry Flavor 60 High Potency Methylcobalamin Lozenges for Fast Absorption
PlantFusion$12.584.6★
Doctors Best Vitamin B12 Methylcobalamin for Men & Women - Vitamin B 12 Caps 1500 mcg VIT B-12 Supplement Vegan Gluten Free Non GMO Fully Active - 180 Veg Capsules
Doctor's BEST$14.944.7★
THORNE - Vitamin B12 - as Methylcobalamin - Supports Heart & Nerve Health Blood Cell Function Restful Sleep & Methylation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
THORNE$23.944.8★
What buyers say about vegan b12
What buyers praise and complain about, mined from review topics.What buyers love
“I believe they offer the best products at the best prices”
“Vitamin supplement works great”
“Tastes great, arrived in perfect condition”
“Good Value”
“As Advertised”
“Great energy”
“easy to take”
“Excellent flavor”
“love that there chewable”
“Works fast”
What buyers complain about
“Sprayer Leakes”
“It doesnt taste right”
“take too long to dissolve”
“recommended dosage is poor”
“I stopped taking the vitamin”
“Pretty small in size”
“Not overwhelmingly sweet”
“Its absolutely not affected anymore”
“Allergic to it”
“Not chewable”
Top return reasons
Common questions
- Is vegan b12 profitable to sell on Amazon United States?
- The niche generates $138K/yr across 19 tracked products. 90-day search growth is +25.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the vegan b12 niche?
- 16 brands and 601 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in vegan b12?
- Top complaints mined from reviews: Leak-Proof, Taste-Overall, Solubility. The return rate is 0.0%.
- When does demand for vegan b12 peak?
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- What does it cost to enter the vegan b12 niche?
- Listings span $7.80–$47.67; the average listing price is $17.53 (sweet spot $15–$100). The average incumbent carries 10,289 reviews — the moat a new listing must climb.