vega
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$35.69avg listing price — sweet spot $15–$100
Price range
Great$13.65–$71.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$273K$273K/yr · 204K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,972.43avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vega is a $273K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
vega market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $446K–$535K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 2.6%
- Avg brand age
- 82 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
585
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
0%
- Vega40%
- Koia24%
- Garden of Life18%
- Orgain17%
- OWYN Only What You Need1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 36 weeks — +10.0% search growth over the last 90 days.Top vega search terms
- vega sport protein powder42K/yr
- koia protein powder23K/yr
- vega sport20K/yr
- orgain 30g protein shake14K/yr
- garden of life sport protein powder12K/yr
- vega protein powder vanilla13K/yr
- vega sport premium protein12K/yr
- garden of life sport9K/yr
- garden of life sport organic plant-based protein10K/yr
- vegan protein powder 30g6K/yr
Top vega products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Koia Plant Based Protein Elite Powder Vanilla 32g Protein 4g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals Dairy-Free Gluten-Free Non-GMO 24 Servings 44.8 Oz
Koia$28.914.4★127 rev
Vega Protein + Recovery Vanilla 30g Vegan Protein Dairy & Gluten Free Probiotics NSF Certified 28.8 oz (20 Servings)
Vega$36.574.3★8,432 rev
Garden of Life Sport Organic Vegan Protein Powder Vanilla Flavor 30g Plant-Based Protein with Probiotics for Digestive Health Immune Support and Muscle Recovery 19 Servings
Garden of Life$37.154.2★8,896 rev
Orgain 30g High Protein Shake Dairy Isolate Milk Protein Chocolate Fudge 5g BCAAs 1g Sugar Per Serving Meal Replacement Ready to Drink Keto Friendly Gluten-Free 11 Fl Oz (Pack of 12)
Orgain$27.934.6★1,875 rev
Vega Protein + Recovery Chocolate 30g Vegan Protein Dairy & Gluten Free Probiotics NSF Certified 4.4 lbs (45 Servings)
Vega$71.534.3★7,072 rev
Newest
by launch dateKoia Plant Based Protein Elite Powder Vanilla 32g Protein 4g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals Dairy-Free Gluten-Free Non-GMO 24 Servings 44.8 Oz
Koia$28.91127 rev
Koia Plant Based Protein Powder Vanilla 20g Protein 3g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals No Seed Oils Dairy-Free Gluten-Free Non-GMO 20 Servings 28.2 Oz
Koia$42.2593 rev
Koia Plant Based Protein Powder Chocolate 20g Protein 3g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals No Seed Oils Dairy-Free Gluten-Free Non-GMO 20 Servings 30.3 Oz
Koia$42.66102 rev
Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Chocolate 20 Servings 2.25 lb (Pack of 1)
Vega$32.54281 rev
Orgain 30g High Protein Shake Dairy Isolate Milk Protein Vanilla Bean 5g BCAAs 1g Sugar Per Serving Meal Replacement Ready to Drink Keto Friendly Gluten-Free 11 Fl Oz (Pack of 12)
Orgain$29.41797 rev
Trending
90-day click momentum
Orgain Organic 30g Vegan Protein Powder Chocolate 9g EAAs + BCAAs Plant Protein 6g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)
Orgain$30.014.4★
Koia Plant Based Protein Elite Powder Vanilla 32g Protein 4g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals Dairy-Free Gluten-Free Non-GMO 24 Servings 44.8 Oz
Koia$28.914.4★
Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Chocolate 12 Servings (1.32 LB)
OWYN Only What You Need$20.764.2★
Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Chocolate 20 Servings 2.25 lb (Pack of 1)
Vega$32.544.1★
Orgain 30g High Protein Shake Dairy Isolate Milk Protein Vanilla Bean 5g BCAAs 1g Sugar Per Serving Meal Replacement Ready to Drink Keto Friendly Gluten-Free 11 Fl Oz (Pack of 12)
Orgain$29.414.5★
What buyers say about vega
What buyers praise and complain about, mined from review topics.What buyers love
“No weird after taste”
“Good amount of protein”
“Great vanilla taste”
“Good quality”
“Great value”
“Vegan protein”
“This dissolves really well”
“It also has a great texture”
“Very good ingredients, great flavor, high protein and blends well and makes a nice shake”
“Blends with anything, blends easily, flavor is delicious and even my husband and son love it”
What buyers complain about
“Artificial taste”
“Really unpleasant flavor”
“The texture is gritty”
“The worst protein I've ever tasted”
“Not worth the price”
“Does not dissolve well”
“The sweetner is awful”
“it tastes like artificial sweetener”
“Day-long bloating and nausea and diarrhea and more”
“Garbage”
Common questions
- Is vega profitable to sell on Amazon United States?
- The niche generates $273K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the vega niche?
- 5 brands and 585 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vega?
- Top complaints mined from reviews: Taste-Overall, Flavor, Texture/Consistency-Overall. The return rate is 0.0%.
- What does it cost to enter the vega niche?
- Listings span $13.65–$71.53; the average listing price is $35.69 (sweet spot $15–$100). The average incumbent carries 3,972 reviews — the moat a new listing must climb.