Vega
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Vega is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $273K/yr204K searches / yr
- 90-day growth
- +10.0%search demand this quarter
- Competition
- 54%top-5 click share · 5 brands · 585 sellers
Flapen Score
Vega against its category
The dotted line is the Health & Household average. Past it, Vega is stronger. Inside it, weaker.
Market
The Vega market on Amazon at a glance
Shoppers on Amazon United States searched for Vega 204K times last year and spent an estimated $273K. All 5 brands take every click. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.
- Searches, last 12 months
- 204K
- Growth, 90 days vs prior 90
- +10.0%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $273Ka year
- Top search term
- vega sport protein powder42K searches a year
02 · Price
A sale here is worth $35.69.
Listings sell for $35.69 on average, from $13.65 to $71.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $35.69 that is $18K to $27K a year per listing.
- Average price
- $35.69inside the $15 to $100 sweet spot
- Price range
- $13.65–$71.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $18K–$27K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #118 within Protein. It carries 3,972 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #118in Protein
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 3,972per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Vega products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Koia Plant Based Protein Elite Powder Vanilla 32g Protein 4g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals Dairy-Free Gluten-Free Non-GMO 24 Servings 44.8 Oz
- Price
- $28.91
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 8mo ago

Vega Protein + Recovery Vanilla 30g Vegan Protein Dairy & Gluten Free Probiotics NSF Certified 28.8 oz (20 Servings)
- Price
- $36.57
- Rating
- 4.3/5
- Reviews
- 8,432
- Age
- 20y ago

Garden of Life Sport Organic Vegan Protein Powder Vanilla Flavor 30g Plant-Based Protein with Probiotics for Digestive Health Immune Support and Muscle Recovery 19 Servings
- Price
- $37.15
- Rating
- 4.2/5
- Reviews
- 8,896
- Age
- 9y ago

Orgain 30g High Protein Shake Dairy Isolate Milk Protein Chocolate Fudge 5g BCAAs 1g Sugar Per Serving Meal Replacement Ready to Drink Keto Friendly Gluten-Free 11 Fl Oz (Pack of 12)
- Price
- $27.93
- Rating
- 4.6/5
- Reviews
- 1,875
- Age
- 2y ago

Vega Protein + Recovery Chocolate 30g Vegan Protein Dairy & Gluten Free Probiotics NSF Certified 4.4 lbs (45 Servings)
- Price
- $71.53
- Rating
- 4.3/5
- Reviews
- 7,072
- Age
- 9y ago
Trending
estimated 90-day click momentum
Orgain Organic 30g Vegan Protein Powder Chocolate 9g EAAs + BCAAs Plant Protein 6g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)
- Price
- $30.01
- Rating
- 4.4/5
- Reviews
- 1,415
- Age
- 6y ago

Koia Plant Based Protein Elite Powder Vanilla 32g Protein 4g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals Dairy-Free Gluten-Free Non-GMO 24 Servings 44.8 Oz
- Price
- $28.91
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 8mo ago

Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Chocolate 12 Servings (1.32 LB)
- Price
- $20.76
- Rating
- 4.2/5
- Reviews
- 1,071
- Age
- 1y ago

Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Chocolate 20 Servings 2.25 lb (Pack of 1)
- Price
- $32.54
- Rating
- 4.1/5
- Reviews
- 281
- Age
- 1y ago

Orgain 30g High Protein Shake Dairy Isolate Milk Protein Vanilla Bean 5g BCAAs 1g Sugar Per Serving Meal Replacement Ready to Drink Keto Friendly Gluten-Free 11 Fl Oz (Pack of 12)
- Price
- $29.41
- Rating
- 4.5/5
- Reviews
- 797
- Age
- 1y ago
Newest
by launch date
Koia Plant Based Protein Elite Powder Vanilla 32g Protein 4g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals Dairy-Free Gluten-Free Non-GMO 24 Servings 44.8 Oz
- Price
- $28.91
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 8mo ago

Koia Plant Based Protein Powder Vanilla 20g Protein 3g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals No Seed Oils Dairy-Free Gluten-Free Non-GMO 20 Servings 28.2 Oz
- Price
- $42.25
- Rating
- 4.2/5
- Reviews
- 93
- Age
- 1y ago

Koia Plant Based Protein Powder Chocolate 20g Protein 3g Sugar 6g Prebiotic Fiber Pre & Post Workout 21 Vitamins & Minerals No Seed Oils Dairy-Free Gluten-Free Non-GMO 20 Servings 30.3 Oz
- Price
- $42.66
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 1y ago

Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Chocolate 20 Servings 2.25 lb (Pack of 1)
- Price
- $32.54
- Rating
- 4.1/5
- Reviews
- 281
- Age
- 1y ago

Orgain 30g High Protein Shake Dairy Isolate Milk Protein Vanilla Bean 5g BCAAs 1g Sugar Per Serving Meal Replacement Ready to Drink Keto Friendly Gluten-Free 11 Fl Oz (Pack of 12)
- Price
- $29.41
- Rating
- 4.5/5
- Reviews
- 797
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
585
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 99%
Open market
0%
- Vega40%
- Koia24%
- Garden of Life18%
- Orgain17%
- OWYN Only What You Need1%
- Open — no brand owns it (0%)
Demand
Vega search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 4.3× · 8 of 12 months tracked
Search terms
Top Vega search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vega sport protein powder42K/yr
- koia protein powder23K/yr
- vega sport20K/yr
- orgain 30g protein shake14K/yr
- garden of life sport protein powder12K/yr
- vega protein powder vanilla13K/yr
- vega sport premium protein12K/yr
- garden of life sport9K/yr
- garden of life sport organic plant-based protein10K/yr
- vegan protein powder 30g6K/yr
Reviews and returns
What reviews say buyers love and hate about Vega
We read the reviews and the return reasons for every product selling here.
“Artificial taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vega questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









