Is vaseline packets profitable to sell on Amazon United States?

The niche generates $122K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (39/100).

How competitive is the vaseline packets niche?

6 brands and 57 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in vaseline packets?

Top complaints mined from reviews: Size-Overall, De-Grease, Smell. The return rate is 0.5%.

When does demand for vaseline packets peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the vaseline packets niche?

Listings span $4.57–$32.12; the average listing price is $18.58 (sweet spot $15–$100). The average incumbent carries 1,914 reviews — the moat a new listing must climb.

vaseline packets

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$18.58

avg listing price — sweet spot $15–$100

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.57–$32.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,914.4

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$122K

$122K/yr · 78K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.0%

90-day search growth — must beat 0% to launch

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, vaseline packets is a $122K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 39/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

vaseline packets market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $111K–$149K; units × avg price
Conversion rate: 8.5%
Avg BSR: #298
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Curad43%
Globe25%
Vaseline16%
Dynarex7%
MED PRIDE5%
Kendall3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -14.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top vaseline packets search terms

mini vaseline bulk20K/yr -28.2%1.1% conv.
vaseline packets15K/yr -2.0%8.5% conv.
petroleum jelly packets15K/yr +4.4%8.1% conv.
vaseline set7K/yr -25.0%0.0% conv.
vaseline packets individual5K/yr -10.8%11.1% conv.
vaseline mini bulk4K/yr -29.5%0.9% conv.
white petroleum jelly packets3K/yr +0.5%11.4% conv.
vaseline individual packets3K/yr -19.7%10.7% conv.
individual vaseline packets3K/yr -16.0%10.2% conv.
bulk mini vaseline3K/yr -26.1%0.9% conv.

All search terms

Top vaseline packets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CURAD Petroleum Jelly Skin Protectant Healing Ointment for Dry Cracked Skin 144 Count Packets

Curad$16.764.8★1,073 rev

Globe (Box of 144 White Petrolatum Jelly for Dry or Cracked Skin Soothing White Petroleum Jelly for Minor Skin Irritations 5g Foil Packets 144 Packets

Globe$13.984.6★255 rev

Dynarex White Petrolatum Foil Packs 0.17 Ounce (Pack of 1)

Dynarex$14.914.7★489 rev

MED PRIDE Vitamins A&D Ointment Packets for Skin Relief -Vitamin A & D Skin Protectant Ointment 5g Packets 144-Count for Body Chaffing Diaper Rash Cuts Dry-Cracked Hands/Feet/Face

MED PRIDE$13.984.7★2,693 rev

Vaseline Lip Therapy Original Mini Counter Display 2-Packs (12 Jars) Bulk Lip Balm Moisturizer for Soft Smooth & Glossy Lips 0.25 Oz Ea

Vaseline$29.364.3★374 rev

Newest

by launch date

Vaseline Lip Therapy Wild Berry + Ros Variety 12-Pack Scented Lightly Tinted Lip Balms with Vitamin E for Soft Kissable Lips 0.25 Oz Ea

Vaseline$32.12169 rev

6mo ago

Globe (Box of 144 White Petrolatum Jelly for Dry or Cracked Skin Soothing White Petroleum Jelly for Minor Skin Irritations 5g Foil Packets 144 Packets

Globe$13.98255 rev

3y ago

MED PRIDE Vitamins A&D Ointment Packets for Skin Relief -Vitamin A & D Skin Protectant Ointment 5g Packets 144-Count for Body Chaffing Diaper Rash Cuts Dry-Cracked Hands/Feet/Face

MED PRIDE$13.982,693 rev

7y ago

Vaseline Pure Ultra White Petroleum Jelly Kendall 3-Pack 3.25 oz. Each

Kendall$8.533,975 rev

8y ago

Vaseline Lip Therapy Variety 8-Pack Original Crme Brle Rosy Lips Cocoa Butter Mini Lip Balms for Soft Glowing and Deliciously Kissable Lips 0.25 Oz Ea

Vaseline$21.92696 rev

10y ago

What buyers say about vaseline packets

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Overall, product is good and moisturizes lips”

Value For Money14%

“affordable price”

Ease Of Use8%

“Easy to use”

Moist/Dry7%

“Very effective on dry skin and lips and amazingly inexpensive”

Advertised Vs Actual Product5%

“Everything was received as advertised”

Size-Overall3%

“Great size”

Gifting Purpose3%

“These make really good gifts to put in your guest baskets”

Contamination Free3%

“not worry about contamination”

Allergies3%

“Fast shipping medical grade Vaseline worked great on road rash”

Ease Of Application2%

“smooth application”

What buyers complain about

Size-Overall18%

“HUGE”

De-Grease8%

“chemical machine grease smell”

Smell8%

“Stinks”

Allergies8%

“I am allergic to the new product as they cause my lips to breakout in a rash”

Advertised Vs Actual Product6%

“Dont believe sales tactics”

Thickness6%

“Too thick”

Value For Money4%

“made the mistake of buying here - I paid twice the price”

Hard Feel4%

“Vasaline was bad, rotten, gritty like sand in it”

Display-Overall2%

“This is now not something Id display to my customers”

Vitamin2%

“There is ZERO Vitamin A or D as an active ingredient”

Top return reasons

Size-Overall45%

Advertised Vs Actual Product20%

Value For Money6%

Leak-Proof4%

Smell3%

Functionality-Overall2%

Contamination2%

Texture/Consistency-Overall2%

Product Condition2%