vaseline gauze
Worth a lookShows searches that convert (13.0% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$16.31avg listing price — sweet spot $15–$100
Review moat
Good1,173.94avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.8%90-day search growth — must beat 0% to launch
Price range
Good$4.63–$26.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$111K$111K/yr · 52K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, vaseline gauze is a $111K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
vaseline gauze market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $98K–$130K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
45
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
14%
- CARBOU38%
- Dukal18%
- Dynarex10%
- JUSORE7%
- McKesson6%
- COVIDIEN6%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top vaseline gauze search terms
- vaseline gauze25K/yr
- vaseline gauze for wounds15K/yr
- petroleum gauze7K/yr
- vaseline gauze dressing6K/yr
Top vaseline gauze products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carbou 4x4 Medical Xeroform Petrolatum Dressing Non-Adherent Gauze Pads Soft Fine Mesh Gauze Patch for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions 25 Individual Pack
CARBOU$20.764.7★986 rev
Dukal 214 Xeroform Petrolatum Gauze Sterile 2 W x 2 L (Pack of 25)
Dukal$12.624.7★3,600 rev
Carbou Medical Xeroform Petrolatum Dressing 5x9 25 Individual Pack Non-Adherent Gauze Pads Soft Fine Mesh Gauze Patch for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions
CARBOU$26.084.7★1,907 rev
Dynarex Drma+ Petroleum Gauze Dressings - Sterile Non-Adherent Impregnated Gauze Pads - Maintains Moist Environment and Minimizes Sticking - 3 x 9 - 12 Per Box
Dynarex$13.724.7★671 rev
Carbou Medical Xeroform Petrolatum Dressing 2x2 25 Individual Pack Non-Adherent Gauze Pads Soft Fine Mesh Gauze Patch for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions
CARBOU$16.444.7★1,907 rev
Newest
by launch date
Vynalia Xeroform Petrolatum Dressing 2x2 Pack of 25 Non Stick Pads for Wounds Non-Adherent Gauze Fine Mesh Sterile for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions
Vynalia$14.6082 rev
Conkote Petrolatum Non Adhering Gauze Dressing for Wounds 4 x 4 Box of 25
Conkote$14.8955 rev
40 Pack Medical Xeroform Petrolatum Dressing Patch 4x4Non-Adherent Gauze Pads Soft Fine Mesh Gauze Patch for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions Individual Packaged
ASKIZ$20.4389 rev
Xeroform Petrolatum Dressing 4x4 Gauze - FSA-HSA Non Stick Gauze Pads Medical Soft Fine Mesh Patch for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions 7 Individual Pack
JUSORE$9.911,094 rev
JUSORE Xeroform Petrolatum Dressing - FSA-HSA 5x9 Medical Non Stick Gauze Pads Soft Mesh Gauze Patch for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions 7 Individual Pack
JUSORE$11.211,094 rev
Trending
90-day click momentumVynalia Xeroform Petrolatum Dressing 2x2 Pack of 25 Non Stick Pads for Wounds Non-Adherent Gauze Fine Mesh Sterile for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions
Vynalia$14.604.8★
40 Pack Medical Xeroform Petrolatum Dressing Patch 4x4Non-Adherent Gauze Pads Soft Fine Mesh Gauze Patch for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions Individual Packaged
ASKIZ$20.434.6★
AWD Medical 4x4 Xeroform Petrolatum Dressing Non-Adherent Sterile Mesh Gauze for Burns Skin Grafts Surgical Wounds & Lacerations Individually Wrapped (25 Count)
AWD Medical$21.294.6★
Carbou Medical Xeroform Petrolatum Dressing 2x2 25 Individual Pack Non-Adherent Gauze Pads Soft Fine Mesh Gauze Patch for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions
CARBOU$16.444.7★
JUSORE Xeroform Petrolatum Dressing - FSA-HSA 5x9 Medical Non Stick Gauze Pads Soft Mesh Gauze Patch for Wound Care Burns Lacerations Skin Grafts & Surgical Incisions 7 Individual Pack
JUSORE$11.214.6★
What buyers say about vaseline gauze
What buyers praise and complain about, mined from review topics.What buyers love
“Great seller quality item works great”
“As advertised”
“Good price”
“It does the job”
“Quick and easy”
“help keep a wound moist”
“The size is ideal”
“These were perfect for the burn my son got”
“Soothing”
“it makes the skin heal quicker than regular skin repair items”
What buyers complain about
“They dont stick”
“Very dry”
“Also, this size does not cover a very big wound”
“was met with objectionable odor”
“The material they were made of was very thin and just cheap”
“I drove to the urgent care pinching my nose so hard I bruised my face”
“After couple hours of wearing it my leg was starting to hurt”
“Poor quality compared to other products”
“Deceptive Description”
“Pricey, one layer, smaller sized than the ones home wound nurse introduced me to,”
Top return reasons
Common questions
- Is vaseline gauze profitable to sell on Amazon United States?
- The niche generates $111K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the vaseline gauze niche?
- 12 brands and 45 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in vaseline gauze?
- Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Size-Overall. The return rate is 0.8%.
- When does demand for vaseline gauze peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the vaseline gauze niche?
- Listings span $4.63–$26.08; the average listing price is $16.31 (sweet spot $15–$100). The average incumbent carries 1,174 reviews — the moat a new listing must climb.