Vaseline

Shoppers searched for this 7.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.5M a year.

Searches, last 12 months

7.8M

Growth, 90 days vs prior 90

-19.7%

Conversion, latest week

14.1%

Market size, estimated

$9.5Ma year

Peak month

February1.7× the quietest month

Top search term

vaseline5.1M searches a year

Listings sell for $8.61 on average, from $1.87 to $20.86. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $8.61 that is $344K to $431K a year per listing.

Average price

$8.61under the $15 to $100 sweet spot

Price range

$1.87–$20.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

40,000–50,000

Revenue per listing a year

$344K–$431K

Returns

0.5%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Eczema, Psoriasis & Rosacea Care. It carries 6,933 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#67in Eczema, Psoriasis & Rosacea Care

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

6,933per listing

Listings tracked

16

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

61 months