Is vaselina solida petrolato blanco puro profitable to sell on Amazon United States?

The niche generates $80K/yr across 6 tracked products. 90-day search growth is +2.7%. Flapen's verdict: Skip it (34/100).

How competitive is the vaselina solida petrolato blanco puro niche?

5 brands and 38 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vaselina solida petrolato blanco puro?

Top complaints mined from reviews: Size-Overall, Allergies, Thickness. The return rate is 0.4%.

When does demand for vaselina solida petrolato blanco puro peak?

Demand peaks in Jan–Jul–Dec; the busiest month runs 4.6× the quietest.

What does it cost to enter the vaselina solida petrolato blanco puro niche?

Listings span $6.58–$15.49; the average listing price is $10.66 (sweet spot $15–$100). The average incumbent carries 1,524 reviews — the moat a new listing must climb.

vaselina solida petrolato blanco puro

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible17.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Okay1,524

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.66

avg listing price — sweet spot $15–$100

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

Market size

Bad$80K

$80K/yr · 44K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$6.58–$15.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, vaselina solida petrolato blanco puro is a $80K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul–Dec. Verdict: Skip it — 34/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

vaselina solida petrolato blanco puro market data

Units sold / yr: 10K–13K; avg 1,500–2,000/product
Revenue / yr: $107K–$133K; units × avg price
Conversion rate: 17.0%
Avg BSR: #135
Page quality: 0%
Prime: 83%
Sponsored: 67%
Out of stock: 1.3%
Avg brand age: 97 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Kendall84%
CareAll5%
McKesson4%
Generic4%
COVIDIEN3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — +2.7% search growth over the last 90 days.

Peak months: Jan, Jul, Dec · busiest ÷ quietest = 4.6×

Open Trend

Top vaselina solida petrolato blanco puro search terms

pure ultra white petroleum jelly14K/yr -6.3%17.2% conv.
vaseline pure ultra white petroleum jelly5K/yr -22.6%16.4% conv.
pure white petroleum jelly4K/yr +13.0%12.2% conv.
cardinal health pure ultra white petroleum jelly4K/yr +29.0%22.7% conv.
vaseline tube baby3K/yr +27.9%8.0% conv.
medical grade vaseline3K/yr +60.7%9.5% conv.
pure ultra white petroleum jelly tube3K/yr +13.6%26.1% conv.
sterile vaseline3K/yr -7.0%3.3% conv.
cardinal health petroleum jelly3K/yr -47.9%20.8% conv.

All search terms

Top vaselina solida petrolato blanco puro products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vaseline Pure Ultra White Petroleum Jelly Ointment Kendall 2-pack 3.25 oz. each

Kendall$6.584.7★2,630 rev

Vaseline Pure Ultra White Petroleum Jelly Kendall 3-Pack 3.25 oz. Each

Kendall$8.534.8★3,975 rev

CareALL Petroleum Jelly 4 Oz. Tube (6 Pack) Unscented 100% Pure White Petrolatum Jelly USP Moisturizer for Dry Cracked Skin and Lips Protectant for Minor Cuts Scrapes Burns.

CareAll$15.484.7★330 rev

Kendall Vaseline Covidien 8884430300 Pure Ultra White Petroleum Jelly Kendall oz 3pack 3.25 Ounce

McKesson$8.454.7★1,631 rev

8884430100 Petroleum Jelly 0.6 oz Tube - Pack of 4

Generic$9.434.4★14 rev

Newest

by launch date

CareALL Petroleum Jelly 4 Oz. Tube (6 Pack) Unscented 100% Pure White Petrolatum Jelly USP Moisturizer for Dry Cracked Skin and Lips Protectant for Minor Cuts Scrapes Burns.

CareAll$15.48330 rev

2y ago

Vaseline Pure Ultra White Petroleum Jelly Kendall 3-Pack 3.25 oz. Each

Kendall$8.533,975 rev

8y ago

Vaseline Petroleum Jelly 1 Ounce Tube Non Sterile Covidien - Box of 12

COVIDIEN$15.49564 rev

11y ago

Vaseline Pure Ultra White Petroleum Jelly Ointment Kendall 2-pack 3.25 oz. each

Kendall$6.582,630 rev

13y ago

Kendall Vaseline Covidien 8884430300 Pure Ultra White Petroleum Jelly Kendall oz 3pack 3.25 Ounce

McKesson$8.451,631 rev

13y ago

What buyers say about vaselina solida petrolato blanco puro

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Fair price”

Quality-Overall20%

“Overall, product is good and moisturizes lips”

Ease Of Use14%

“Easy to squeze”

Advertised Vs Actual Product8%

“As advertised”

Size-Overall5%

“Convenient travel size”

Moist/Dry5%

“Very effective on dry skin and lips and amazingly inexpensive”

Efficiency3%

“Works great”

Allergies2%

“Petroleum jelly doesn't cause an allergic reaction around my eyes”

Ingredients-Overall1%

“THIS IS PURE WHITE PETROLEUM JELLY, NOTHING ADDED”

Contamination Free1%

“I like the tube because its not being contaminated every time I use it”

What buyers complain about

Size-Overall27%

“HUGE”

Allergies10%

“raw lips due to a severe allergic reaction”

Thickness7%

“Too thick”

Stitch/Finish/Polish5%

“Seams split”

Ease Of Use4%

“Its hard to explain”

Ingredients-Overall2%

“not true about ingredients”

Texture/Consistency-Overall2%

“This has such a weird unpleasant consistency”

Natural Resource Wastage2%

“This also may cause some waste since such a large amount comes out”

Skin Health2%

“ANTIBIOTIC OINTMENT IS GOOD FOR INFECTIONS BUT IT DOESNT LET YOUR SKIN HEAL CORRECTLY AND MAKES THE SCAR 10X WORSE”

Functionality-Overall2%

“it barely comes out well”

Top return reasons

Size-Overall83%

Advertised Vs Actual Product7%

Texture/Consistency-Overall2%

Value For Money2%

Thickness1%

Leak-Proof1%

Certifications1%

Quality-Overall1%

Functionality-Overall1%

Product Condition1%

Common questions

Is vaselina solida petrolato blanco puro profitable to sell on Amazon United States?: The niche generates $80K/yr across 6 tracked products. 90-day search growth is +2.7%. Flapen's verdict: Skip it (34/100).
How competitive is the vaselina solida petrolato blanco puro niche?: 5 brands and 38 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vaselina solida petrolato blanco puro?: Top complaints mined from reviews: Size-Overall, Allergies, Thickness. The return rate is 0.4%.
When does demand for vaselina solida petrolato blanco puro peak?: Demand peaks in Jan–Jul–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the vaselina solida petrolato blanco puro niche?: Listings span $6.58–$15.49; the average listing price is $10.66 (sweet spot $15–$100). The average incumbent carries 1,524 reviews — the moat a new listing must climb.