Is vape holder profitable to sell on Amazon United States?

The niche generates $69K/yr across 53 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (46/100).

How competitive is the vape holder niche?

26 brands and 31 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in vape holder?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.0%.

When does demand for vape holder peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the vape holder niche?

Listings span $6.00–$28.99; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 399 reviews — the moat a new listing must climb.

vape holder

Skip it

A small market ($69K/yr) — this niche doesn't clear our bar today.

Review moat

Great398.89

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Price range

Good$6.00–$28.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.72

avg listing price — sweet spot $15–$100

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$69K

$69K/yr · 339K searches

According to Flapen's Amazon United States niche tracking, vape holder is a $69K/yr Amazon United States market (339K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

vape holder market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $64K–$86K; units × avg price
Conversion rate: 1.9%
Avg BSR: #635
Page quality: 0%
Prime: 100%
Sponsored: 51%
Out of stock: 6.8%
Avg brand age: 40 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

68%

Top 20: 97%

Top-5 click share

37%

Top 20: 74%

Open market

25%

VCase29%
HONZUEN14%
CRASPIRE10%
Vapelock8%
River & Rain7%
Shappy7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top vape holder search terms

vape holder147K/yr +9.0%1.1% conv.
vape lanyard65K/yr +3.2%2.4% conv.
vape leash26K/yr -4.6%2.5% conv.
vape pen holder24K/yr -14.1%1.0% conv.
e-cig lanyard21K/yr +8.6%1.4% conv.
vape cover14K/yr +21.8%0.2% conv.
vape holders13K/yr +10.6%1.2% conv.
lanyard for vape7K/yr -6.0%2.0% conv.
vape keychain6K/yr -15.6%1.0% conv.
vape pen lanyard6K/yr +4.3%3.2% conv.

All search terms

Top vape holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CRASPIRE 18Pcs 9 Style Anti-Lost Lanyard Set with Silicone Rubber Rings 1Pcs Lanyards Strap Pendant Necklace Adjustable Fixing Rings Pen Soft Protective Ring Replacement Case Multipurpose for Keychain

CRASPIRE$6.194.4★442 rev

VCASE Leather Vape Holder Comfortable Design for E Cigarette High-Strength Elastic (Brown Holder/Black Lanyard XL)

VCase$20.083.5★77 rev

HONZUEN Neck Lanyard for Most Pen Devices Anti-Lost Lanyard with 3 Sizes Elastic Holder for S-k/V-e/Br-ze/B-u/G-k Black

HONZUEN$10.094.6★123 rev

VCASE Vape Holder Comfortable Design for Devices High-Strength Elastic 1 Pcs. (Black Large)

VCase$9.484.1★317 rev

VCASE Vape Holder Comfortable Design for Devices High-Strength Elastic 1 Pcs.(Sparkle Large)

VCase$9.374.1★317 rev

Newest

by launch date

Vape Holder with Lanyard | Vape Mod Carrying with Straps | PU Leather Case Lanyard Compatible with Vuse Alto (Pink)

YcaeyLnaR$9.2129 rev

9mo ago

HONZUEN Neck Lanyard for Most Pen Devices Anti-Lost Lanyard with 3 Sizes Elastic Holder for S-k/V-e/Br-ze/B-u/G-k Pink

HONZUEN$10.11123 rev

11mo ago

HONZUEN Neck Lanyard for Most Pen Devices Anti-Lost Lanyard with 3 Sizes Elastic Holder for S-k/V-e/Br-ze/B-u/G-k Black

HONZUEN$10.09123 rev

11mo ago

Vapelock Retracting Vape ClipPatent Pending The First Retracting Anti-Loss Device for All Lightweight Vapes Keeps Vape Upright and Available

Vapelock$11.8469 rev

1y ago

Vapelock Retracting Vape ClipPatent Pending The First Retracting Anti-Loss Device for All Lightweight Vapes Keeps Vape Upright and Available

Vapelock$11.6075 rev

1y ago

What buyers say about vape holder

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Nice and small”

Ease Of Use13%

“Easy to use”

Quality-Overall13%

“is well made”

Value For Money8%

“Worth the money”

Advertised Vs Actual Product7%

“As advertised”

Portability5%

“Great for travel”

Comfort-Overall4%

“Its very comfortable also”

Color4%

“color is cute”

Strength3%

“Heavy duty holder”

Durability3%

“Very durable, easy to use zipper”

What buyers complain about

Size-Overall27%

“Slightly large”

Quality-Overall11%

“cheap product”

Durability9%

“broke within the month”

Value For Money4%

“wouldnt recommend to expensive too”

Ease Of Use3%

“I can't use it”

Stretchability/Expandability/Elasticity3%

“I am concerned about it losing elasticity overtime, however, hopefully washing and drying will help maintain its shape”

Strength3%

“Too flimsy”

Advertised Vs Actual Product2%

“Incorrect picture”

Charging2%

“When the case is on you cant charge the phone:”

Smell2%

“not great for keeping smell inside”

Top return reasons

Size-Overall51%

Advertised Vs Actual Product8%

Defective Material/Parts5%

Functionality-Overall4%

Weight Heavy4%

Quality-Overall4%

Length3%

Material Quality2%

Value For Money2%

Compatibility-Overall2%

Common questions

Is vape holder profitable to sell on Amazon United States?: The niche generates $69K/yr across 53 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (46/100).
How competitive is the vape holder niche?: 26 brands and 31 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in vape holder?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.0%.
When does demand for vape holder peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the vape holder niche?: Listings span $6.00–$28.99; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 399 reviews — the moat a new listing must climb.