Is vape profitable to sell on Amazon United States?

The niche generates $333K/yr across 20 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the vape niche?

14 brands and 18 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in vape?

Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 1.4%.

When does demand for vape peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the vape niche?

Listings span $10.44–$39.71; the average listing price is $21.02 (sweet spot $15–$100). The average incumbent carries 848 reviews — the moat a new listing must climb.

vape

Worth a look

Shows beatable incumbent ratings (3.3★), but weak search conversion (0.3%) keeps it on the watch list.

Quality gap

Incredible3.3★

avg incumbent rating — lower means beatable quality

Avg price

Great$21.02

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$10.44–$39.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good847.9

avg incumbent reviews — the moat a new listing must climb

Market size

Good$333K

$333K/yr · 5.3M searches

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, vape is a $333K/yr Amazon United States market (5.3M searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

vape market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $315K–$420K; units × avg price
Conversion rate: 0.3%
Avg BSR: #51
Page quality: 0%
Prime: 100%
Sponsored: 45%
Out of stock: 11.7%
Avg brand age: 48 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

17%

VAPE VAC31%
VCase20%
Honeyrose10%
cigtrus8%
Quitz7%
MOXE6%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top vape search terms

vape3.6M/yr -2.6%0.2% conv.
vapes1.3M/yr -8.5%0.2% conv.
vap90K/yr -1.2%0.1% conv.
disposable vape62K/yr -11.7%0.1% conv.
vaps34K/yr -7.0%0.1% conv.
vapes for vaping30K/yr +7.6%0.1% conv.
vape smoke27K/yr +1.1%0.2% conv.
smok vape23K/yr -9.6%0.0% conv.
vapes for smok33K/yr -71.5%0.0% conv.
smoke vape14K/yr +2.5%0.1% conv.

All search terms

Top vape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)

VAPE VAC$15.333.5★325 rev

VCASE Leather Vape Holder Comfortable Design for E Cigarette High-Strength Elastic (Brown Holder/Black Lanyard XL)

VCase$20.083.5★77 rev

Honeyrose Herbal Cigarettes VANILLA Flavor 100% Tobacco & Nicotine FREE 100% Natural Herbal Smokes Quit Smoking Made In England

Honeyrose$14.493.2★1,096 rev

Cigtrus Smokeless Inhaler Quit Smoking Aid - Variety Pack - 4 Flavors Set of 4

cigtrus$26.802.9★3,990 rev

MOXE Natural Variety 5 Pack | Non-Electric Air Inhalers - Oral Fixation | Aromatherapy Scents for Relaxation & Focus | Menthol Cinnamint Peppermint Mocha Wintermint

MOXE$39.713.2★2,371 rev

Newest

by launch date

Quitz Peppermint Smokeless Inhaler | Nicotine-Free Flavored Air Inhaler | Non-Electric Oral Fixation Habit Aid | Break the Smoking & Vaping Habit | Fresh Peppermint

Quitz$17.1737 rev

1mo ago

VapeVac(Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses

VAPE VAC$10.82325 rev

5mo ago

Sensory Fidget Stick Mix 4 Pack Wellness Oral Fixation Tool Stress Relief Silicone Chewer Accessory

Health Chews$23.5797 rev

9mo ago

FM Zero Flavored Air Device | Fresh Pocket-Sized Habit Support Tool | Weighted Portable & Refreshing Air Inhaler Alternative

FÜM$23.63251 rev

10mo ago

Natural Herbal Air Stick Non Electric Long-Lasting Flavored Air Diffuser Refreshing Support Smokeless Inhaler 4Pack

Haaikara$28.62308 rev

11mo ago

What buyers say about vape

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use10%

“like to have one handy”

Smell8%

“Smells good”

Taste-Overall8%

“The taste was surprisingly smooth”

Quality-Overall8%

“the build quality is solid”

Value For Money7%

“it has a good value for money”

Flavor7%

“a mild flavor”

Efficiency5%

“They do the job”

Strength4%

“not flimsy at all which is great”

Portability3%

“easy to carry”

Advertised Vs Actual Product3%

“Works as advertised”

What buyers complain about

Taste-Overall16%

“Strong taste”

Value For Money15%

“Not worth the price”

Flavor8%

“Not a fan of the raspberry flavor”

Smell8%

“not so great for smell”

Functionality-Overall5%

“This device didn't help”

Quality-Overall4%

“Garbage”

Durability4%

“Do not last”

Advertised Vs Actual Product3%

“NOT AS ADVERTISED”

Jamming/Clogging2%

“then it's clogged”

Strength2%

“So weak”

Top return reasons

Advertised Vs Actual Product18%

Functionality-Overall14%

Flavor13%

Smell12%

Taste-Overall9%

Breathability6%

Ingredients-Overall3%

Quality-Overall2%

Size-Overall2%

Filtration2%

Common questions

Is vape profitable to sell on Amazon United States?: The niche generates $333K/yr across 20 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the vape niche?: 14 brands and 18 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in vape?: Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 1.4%.
When does demand for vape peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the vape niche?: Listings span $10.44–$39.71; the average listing price is $21.02 (sweet spot $15–$100). The average incumbent carries 848 reviews — the moat a new listing must climb.