Vape
MaybeThe products selling today average only 3.3★. But buyers convert on only 0.3% of searches, so Vape is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $333K/yr5.3M searches / yr
- 90-day growth
- -4.6%search demand this quarter
- Competition
- 62%top-5 click share · 14 brands · 18 sellers
Flapen Score
Vape against its category
The dotted line is the Health & Household average. Past it, Vape is stronger. Inside it, weaker.
Market
The Vape market on Amazon at a glance
Shoppers on Amazon United States searched for Vape 5.3M times last year and spent an estimated $333K. The top 5 brands take 76% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $333K a year.
- Searches, last 12 months
- 5.3M
- Growth, 90 days vs prior 90
- -4.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $333Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- vape3.6M searches a year
02 · Price
A sale here is worth $21.02.
Listings sell for $21.02 on average, from $10.44 to $39.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $21.02 that is $11K to $16K a year per listing.
- Average price
- $21.02inside the $15 to $100 sweet spot
- Price range
- $10.44–$39.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $11K–$16K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #51 within Smoking Cessation. It carries 848 reviews at 3.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 100%
- Out of stock, average day
- 11.7%
- Average rank
- #51in Smoking Cessation
- Average rating
- 3.34 starsAmazon United States average 4.42 stars
- Average reviews
- 848per listing
- Listings tracked
- 20
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Vape products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
18
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
17%
- Brand 131%
- Brand 220%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 66%
- Open — no brand owns it (8 brands, 17%)
Demand
Vape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vape search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vape3.6M/yr
- vapes1.3M/yr
- vap90K/yr
- disposable vape62K/yr
- vaps34K/yr
- vapes for vaping30K/yr
- vape smoke27K/yr
- smok vape23K/yr
- vapes for smok33K/yr
- smoke vape14K/yr
Reviews and returns
What reviews say buyers love and hate about Vape
We read the reviews and the return reasons for every product selling here.
“Strong taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vape questions
Answered from the same tracked data.









