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Vape

Maybe

The products selling today average only 3.3★. But buyers convert on only 0.3% of searches, so Vape is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$333K/yr5.3M searches / yr
90-day growth
-4.6%search demand this quarter
Competition
62%top-5 click share · 14 brands · 18 sellers

Flapen Score

Vape against its category

The dotted line is the Health & Household average. Past it, Vape is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vape market on Amazon at a glance

Shoppers on Amazon United States searched for Vape 5.3M times last year and spent an estimated $333K. The top 5 brands take 76% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $333K a year.

Searches, last 12 months
5.3M
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
0.3%
Market size, estimated
$333Ka year
Peak month
August1.4× the quietest month
Top search term
vape3.6M searches a year

02 · Price

A sale here is worth $21.02.

Listings sell for $21.02 on average, from $10.44 to $39.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $21.02 that is $11K to $16K a year per listing.

Average price
$21.02inside the $15 to $100 sweet spot
Price range
$10.44–$39.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$11K–$16K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #51 within Smoking Cessation. It carries 848 reviews at 3.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
11.7%
Average rank
#51in Smoking Cessation
Average rating
3.34 starsAmazon United States average 4.42 stars
Average reviews
848per listing
Listings tracked
20

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
48 months

Products

Top Vape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

18

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

17%

  • Brand 131%
  • Brand 220%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (8 brands, 17%)

Demand

Vape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Vape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vape3.6M/yr
  • vapes1.3M/yr
  • vap90K/yr
  • disposable vape62K/yr
  • vaps34K/yr
  • vapes for vaping30K/yr
  • vape smoke27K/yr
  • smok vape23K/yr
  • vapes for smok33K/yr
  • smoke vape14K/yr

Reviews and returns

What reviews say buyers love and hate about Vape

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Ease Of Use”
16%of negative reviews mention “Taste-Overall”
1.4%of orders come back
“Strong taste”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vape questions

Answered from the same tracked data.