Vans Insoles
FailThe top 5 brands take 98% of clicks, so Vans Insoles is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $62K/yr67K searches / yr
- 90-day growth
- -8.9%search demand this quarter
- Competition
- 49%top-5 click share · 7 brands · 77 sellers
Flapen Score
Vans Insoles against its category
The dotted line is the Health & Household average. Past it, Vans Insoles is stronger. Inside it, weaker.
Market
The Vans Insoles market on Amazon at a glance
Shoppers on Amazon United States searched for Vans Insoles 67K times last year and spent an estimated $62K. The top 5 brands take 98% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -8.9%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $62Ka year
- Peak month
- March1.9× the quietest month
- Top search term
- new balance insoles24K searches a year
02 · Price
A sale here is worth $35.53.
Listings sell for $35.53 on average, from $8.83 to $69.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.53 that is $0 to $4K a year per listing.
- Average price
- $35.53inside the $15 to $100 sweet spot
- Price range
- $8.83–$69.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #884 within Foot Health. It carries 6,980 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #884in Foot Health
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 6,980per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Vans Insoles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
77
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
1%
- Brand 155%
- Brand 223%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Vans Insoles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Vans Insoles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- new balance insoles24K/yr
- new balance insoles for men14K/yr
- new balance insoles women8K/yr
- new balance replacement insoles6K/yr
- newbalance insoles4K/yr
- new balance inserts3K/yr
- new balance shoe inserts3K/yr
- new balance insole3K/yr
Reviews and returns
What reviews say buyers love and hate about Vans Insoles
We read the reviews and the return reasons for every product selling here.
“NOT DURABLE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vans Insoles questions
Answered from the same tracked data.









