vans insoles
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$35.53avg listing price — sweet spot $15–$100
Price range
Great$8.83–$69.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,980.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 67K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vans insoles is a $62K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
vans insoles market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $53K–$71K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #884
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
77
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
1%
- New Balance55%
- MFBUYING23%
- Dr. Scholl's7%
- Superfeet7%
- Amitataha6%
- Endoto1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -8.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top vans insoles search terms
- new balance insoles24K/yr
- new balance insoles for men14K/yr
- new balance insoles women8K/yr
- new balance replacement insoles6K/yr
- newbalance insoles4K/yr
- new balance inserts3K/yr
- new balance shoe inserts3K/yr
- new balance insole3K/yr
Top vans insoles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Balance Active Cushion Shoe Insert - Flexible Comfort Arch Support - Springy Cushioning - Unisex - 9.5-11 Men / 10.5-12 Women
New Balance$61.084.4★175 rev
New Balance Therapeutic Cushion Insoles for Sensitive Feet with Dual-Layer Cushioning & Hypo-Allergenic Cover - Men 9.5-11 / Women 10.5-12
New Balance$49.934.2★227 rev
Insoles for New Balance Shoes Memory Foam Arch Support Replacement Footwear Inserts for Mens Comfor and Cushion Shock Absorbing(M10)
MFBUYING$8.904.6★15 rev
New Balance Flex Cushion Insoles for Everyday Wear with Anti-Fatigue Support & 2-Layer Cushioning - 7.5-9 Men / 8.5-10 Women
New Balance$43.314.4★647 rev
Shoe Insoles Memory Foam Insoles Providing Excellent Shock Absorption and Cushioning for Feet Relief Comfortable Insoles for Men and Women for Everyday Use LUS M: 9.5-12.5/W: 10.5-13.5
Amitataha$9.184.3★20,844 rev
Newest
by launch dateInsoles for New Balance Shoes Memory Foam Arch Support Replacement Footwear Inserts for Mens Comfor and Cushion Shock Absorbing(M10)
MFBUYING$8.9015 rev
Insoles for New Balance Shoes Memory Foam Arch Support Replacement Footwear Inserts for Mens Comfor and Cushion Shock Absorbing(M12)
MFBUYING$8.8315 rev
Insoles for New Balance Shoes Memory Foam Arch Support Replacement Footwear Inserts for Mens Comfor and Cushion Shock Absorbing(M9)
MFBUYING$8.9015 rev
Insoles for New Balance Shoes Memory Foam Arch Support Replacement Footwear Inserts for Mens Comfor and Cushion Shock Absorbing(M11)
MFBUYING$8.8515 rev
Insoles for New Balance Shoes Replacement Footwear Inserts for Mens Comfortable Light-Weight and Cushion Shock AbsorbingM11
MFBUYING$9.0176 rev
Trending
90-day click momentumInsoles for New Balance Shoes Memory Foam Arch Support Replacement Footwear Inserts for Mens Comfor and Cushion Shock Absorbing(M9)
MFBUYING$8.904.6★
Insoles for New Balance Shoes Memory Foam Arch Support Replacement Footwear Inserts for Mens Comfor and Cushion Shock Absorbing(M11)
MFBUYING$8.854.6★
Insoles for New Balance Shoes Memory Foam Arch Support Replacement Footwear Inserts for Mens Comfor and Cushion Shock Absorbing(M12)
MFBUYING$8.834.6★
Insoles for New Balance Shoes Memory Foam Arch Support Replacement Footwear Inserts for Mens Comfor and Cushion Shock Absorbing(M10)
MFBUYING$8.904.6★
New Balance Active Cushion Shoe Insert - Flexible Comfort Arch Support - Springy Cushioning - Unisex - 11.5-13 Men / 12.5-14 Women
New Balance$61.094.4★
What buyers say about vans insoles
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“fits true to size with my shoes”
“Great Value”
“they perform well”
“While these are squishy and soft”
“Helps me at work”
“So cushiony and comfortable”
“Well made, durable”
“As advertised”
“Great price and relieves 90% of my daily foot pain”
What buyers complain about
“NOT DURABLE”
“Highly uncomfortable in certain shoes”
“Hurt my feet more”
“Didnt Fit”
“they are too thick for my shoes”
“Poor quality control”
“Poor cushion”
“They stink”
“Honestly, not worth the money”
“Used product was sent to me”
Top return reasons
Common questions
- Is vans insoles profitable to sell on Amazon United States?
- The niche generates $62K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the vans insoles niche?
- 7 brands and 77 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in vans insoles?
- Top complaints mined from reviews: Durability, Comfort-Overall, Pain Relief-Overall. The return rate is 1.8%.
- When does demand for vans insoles peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the vans insoles niche?
- Listings span $8.83–$69.83; the average listing price is $35.53 (sweet spot $15–$100). The average incumbent carries 6,980 reviews — the moat a new listing must climb.