Vanilla Toothpaste

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

+14.4%

Conversion, latest week

5.6%

Market size, estimated

$73Ka year

Peak month

October1.5× the quietest month

Top search term

vanilla toothpaste30K searches a year

Listings sell for $13.44 on average, from $4.88 to $21.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $13.44 that is $7K to $10K a year per listing.

Average price

$13.44under the $15 to $100 sweet spot

Price range

$4.88–$21.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

0.5%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #153 within Baby & Child Dental Care. It carries 2,182 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#153in Baby & Child Dental Care

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

2,182per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

61 months