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Vanilla Room Spray

Fail

The top 5 brands take 95% of clicks, so Vanilla Room Spray is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$203K/yr273K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
83%top-5 click share · 7 brands · 26 sellers

Flapen Score

Vanilla Room Spray against its category

The dotted line is the Health & Household average. Past it, Vanilla Room Spray is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Room Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Vanilla Room Spray 273K times last year and spent an estimated $203K. The top 5 brands take 95% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $203K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
6.1%
Market size, estimated
$203Ka year
Peak month
November1.6× the quietest month
Top search term
vanilla room spray50K searches a year

02 · Price

A sale here is worth $12.14.

Listings sell for $12.14 on average, from $3.09 to $28.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $12.14 that is $6K to $9K a year per listing.

Average price
$12.14under the $15 to $100 sweet spot
Price range
$3.09–$28.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #82 within Air Fresheners. It carries 2,653 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
91%
Out of stock, average day
7.7%
Average rank
#82in Air Fresheners
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,653per listing
Listings tracked
11

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
57 months

Products

Top Vanilla Room Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

26

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

2%

  • Brand 180%
  • Brand 26%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Vanilla Room Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Vanilla Room Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vanilla room spray50K/yr
  • febreze vanilla suede26K/yr
  • vanilla suede febreze20K/yr
  • room spray vanilla24K/yr
  • febreze wood scent15K/yr
  • febreze vanilla21K/yr
  • febreze luxe12K/yr
  • vanilla febreze12K/yr
  • febreze wood14K/yr
  • wizard air freshener spray11K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Room Spray

We read the reviews and the return reasons for every product selling here.

66%of positive reviews mention “Smell”
61%of negative reviews mention “Smell”
0.1%of orders come back
“Scent too strong”
A buyer, on “Smell”61% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vanilla Room Spray questions

Answered from the same tracked data.