Vanilla Roll on

Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $664K a year.

Searches, last 12 months

690K

Growth, 90 days vs prior 90

-14.4%

Conversion, latest week

5.2%

Market size, estimated

$664Ka year

Top search term

kuumba made88K searches a year

Listings sell for $18.43 on average, from $5.22 to $94.58. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $18.43 that is $37K to $46K a year per listing.

Average price

$18.43inside the $15 to $100 sweet spot

Price range

$5.22–$94.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$37K–$46K

Returns

0.4%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #457 within Aromatherapy. It carries 3,981 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

94%

Out of stock, average day

8.1%

Average rank

#457in Aromatherapy

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

3,981per listing

Listings tracked

18

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

63 months