Vanilla Laundry Detergent

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months

138K

Growth, 90 days vs prior 90

-20.2%

Conversion, latest week

6.3%

Market size, estimated

$107Ka year

Peak month

September2.8× the quietest month

Top search term

vanilla scent beads12K searches a year

Listings sell for $12.24 on average, from $6.24 to $30.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $12.24 that is $6K to $9K a year per listing.

Average price

$12.24under the $15 to $100 sweet spot

Price range

$6.24–$30.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

0.2%of orders · Amazon United States median 2.1%

17% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #47 within Laundry. It carries 8,764 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

17%

Prime listings

92%

Out of stock, average day

1.6%

Average rank

#47in Laundry

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

8,764per listing

Listings tracked

12

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

46 months