Vanilla Essential Oil

Shoppers searched for this 950K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $887K a year.

Searches, last 12 months

950K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

8.9%

Market size, estimated

$887Ka year

Peak month

December1.5× the quietest month

Top search term

vanilla essential oil439K searches a year

Listings sell for $10.46 on average, from $5.64 to $21.03. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $10.46 that is $42K to $52K a year per listing.

Average price

$10.46under the $15 to $100 sweet spot

Price range

$5.64–$21.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

4,000–5,000

Revenue per listing a year

$42K–$52K

Returns

0.9%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Aromatherapy. It carries 2,725 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#44in Aromatherapy

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

2,725per listing

Listings tracked

23

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months