valerian root herb
Worth a lookShows low returns (0.0%), but a small market ($51K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$20.57avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good$5.27–$36.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,355.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, valerian root herb is a $51K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
valerian root herb market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $62K–$82K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #182
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.5%
- Avg brand age
- 85 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
592
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
53%
Top 20: 94%
Open market
36%
- Zazzee16%
- Frontier Co-op12%
- Herbal Roots11%
- MARYRUTH'S11%
- Zhivana Organics7%
- Cure wid Pure7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top valerian root herb search terms
- organic valerian root13K/yr
- valeriana organica8K/yr
- valerian root organic6K/yr
- organic valerian root for sleep4K/yr
- organic valerian3K/yr
Top valerian root herb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zazzee USDA Organic Valerian Root 10:1 Extract 120 Vegan Capsules 4 Month Supply Valeriana Officinalis Relaxation Calm & Mood Support All-Natural Non-GMO Made in the USA
Zazzee$24.304.5★422 rev
Herbal Roots Pure Organic Valerian Root Capsules - Non-Habit Forming with no Melatonin USDA Certified Organic - 60 Vegan Capsules
Herbal Roots$29.274.4★1,915 rev
MARYRUTHS Organics Valerian Root Liquid Drops | 2 Month Supply | Sugar Free | USDA Organic Valerian Root Drops | Support Sleep | Calm and Stress Relief | Vegan | Non-GMO | Gluten Free | 60 Servings
MARYRUTH'S$18.224.3★1,981 rev
Frontier Organic Valerian Root 1-Pound Certified Organic Kosher Cut & Sifted Bedtime Formulas and Sleep Pillows Kosher
Frontier Co-op$28.454.6★1,658 rev
Cure wid Pure Organic Valerian Root For Sleep Support - 4Oz/ 114 grams Cut Sifted & Non-Irradiated Valerian Root Tea Loose Promotes Natural Relaxing Sleep In a Resealable Eco Friendly Pouch
Cure wid Pure$9.924.5★277 rev
Newest
by launch date
Himalaya Organic Valerian Root Herbal Sleep Support for Calm Relaxation USDA Organic Non-GMO Vegan Gluten Free 1 000 mg 60 Capsules
Himalaya$29.2541 rev
Valerian Root Tea Organic (40 Tea Bags) - Sleep Healthy Stress Response
Zhivana Organics$13.21209 rev
Valerian Root Whole 4oz 100% Natural & Pure for Tea & Herbal Blends Naturally Strong Aroma Resealable Bag for Freshness - By Yogis Gift
YOGI’S GIFT – Celebrating health$10.0453 rev
Organic Valerian Root Tea (4oz.) - Te De Valeriana - Sleep Stress Response
Zhivana Organics$14.74158 rev
Zazzee USDA Organic Valerian Root 10:1 Extract 120 Vegan Capsules 4 Month Supply Valeriana Officinalis Relaxation Calm & Mood Support All-Natural Non-GMO Made in the USA
Zazzee$24.30422 rev
Trending
90-day click momentumCure wid Pure Organic Valerian Root For Sleep Support - 4Oz/ 114 grams Cut Sifted & Non-Irradiated Valerian Root Tea Loose Promotes Natural Relaxing Sleep In a Resealable Eco Friendly Pouch
Cure wid Pure$9.924.5★
Himalaya Organic Valerian Root Herbal Sleep Support for Calm Relaxation USDA Organic Non-GMO Vegan Gluten Free 1 000 mg 60 Capsules
Himalaya$29.254.4★
Vitamatic Valerian Root 20:1 Extract 250 mg 240 Capsules
Vitamatic$14.564.5★
Luxmi Estates Organic Valerian Root Chamomile & Lavender Loose Leaf Tea 50g/1.76oz (25 cups) for Sleep | Caffeine Free Wellness Sleep Tea
LUXMI$13.784.4★
Maxx Herb Valerian Root Liquid Extract for Sleep & Relaxation 4 Oz
Maxx Herb$34.414.3★
What buyers say about valerian root herb
What buyers praise and complain about, mined from review topics.What buyers love
“Good night's sleep”
“This tea is amazing”
“This company makes a solid product”
“It def works”
“Worth every penny”
“Helps me relax”
“All natural ingredients is a plus as a herbal supplement”
“Good flavor”
“No harsh smells”
“Anxiety relief for some”
What buyers complain about
“Bad smell”
“No after taste either”
“No Results”
“Not a good sleep aid”
“whereas these don't list any dosage”
“needs quality check”
“Waste of money”
“Cancer warning small print”
“too dilute”
“I didn't notice a difference after two weeks so I stopped taking it”
Top return reasons
Common questions
- Is valerian root herb profitable to sell on Amazon United States?
- The niche generates $51K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the valerian root herb niche?
- 21 brands and 592 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in valerian root herb?
- Top complaints mined from reviews: Smell, Taste-Overall, Functionality-Overall. The return rate is 0.0%.
- When does demand for valerian root herb peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the valerian root herb niche?
- Listings span $5.27–$36.29; the average listing price is $20.57 (sweet spot $15–$100). The average incumbent carries 2,356 reviews — the moat a new listing must climb.