valerian root extract
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.23avg listing price — sweet spot $15–$100
Price range
Good$7.04–$36.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay1,828.55avg incumbent reviews — the moat a new listing must climb
Market size
Okay$225K$225K/yr · 128K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, valerian root extract is a $225K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May. Verdict: Worth a look — 56/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
valerian root extract market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $172K–$215K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #655
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 1.9%
- Avg brand age
- 86 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
573
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
23%
- Herb Pharm27%
- MARYRUTH'S15%
- NOW Foods12%
- Horbäach9%
- Nature's Answer7%
- Maxx Herb6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Top valerian root extract search terms
- valerian root extract43K/yr
- valerian root tincture17K/yr
- valeriana gotas11K/yr
- valerian root drops11K/yr
- valerian tincture8K/yr
- extracto de valeriana3K/yr
- gotas de valeriana para la ansiedad y estrs4K/yr
- gotas de valeriana6K/yr
- valerian drops8K/yr
- valerian extract5K/yr
Top valerian root extract products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Herb Pharm Valerian Alcohol-Free Extract: Organic Liquid Glycerite for Sleep & Relaxation Calming Nighttime Sleep Support Supplement for Adults Sugar-Free Up to 6 Week Supply 1 oz
Herb Pharm$13.574.3★2,546 rev
MARYRUTHS Organics Valerian Root Liquid Drops | 2 Month Supply | Sugar Free | USDA Organic Valerian Root Drops | Support Sleep | Calm and Stress Relief | Vegan | Non-GMO | Gluten Free | 60 Servings
MARYRUTH'S$18.224.3★1,981 rev
NOW Foods Supplements Valerian Root Extract Liquid (Valeriana officinalis) Herbal Supplement 2-Ounce
NOW Foods$10.284.3★1,325 rev
Horbach Valerian Root Extract Drops Alcohol Free | 2 fl oz
Horbäach$9.164.3★2,539 rev
Natures Answer Valerian Root 2 Ounce Extract - Alcohol-Free Gluten Free Kosher Non-GMO Made in USA - Calming & Relaxation Support - Valerian Root for Sleep Rest Aid
Nature's Answer$20.764.3★2,052 rev
Newest
by launch date
WILDFIELD HERBS 4 Oz Valerian Root Extract Liquid Drops - Sleep & Calm Support | 2 Month Supply | - Made in USA - Valerian Root Supplement - Alcohol & Sugar Free
WILDFIELD HERBS$20.33190 rev
green Herb Vibe Valerian Root (Valeriana) Sleep Support Drops 7-in-1 Herbal Extract Liquid Tincture Supplement for Relaxation & Sleep Soundly & Deeply with Passion Flower Chamomile & Lavender. 2oz
green Herb Vibe$17.7538 rev
Eubrition Valerian Root for Sleep Support Drops 7-in-1 Herbal Tincture for Sleep Soundly & Relaxation Support Nautral Herbal Extract with Passion Flower Chamomile Lavender. Fast Absorption. 2oz
Eubrition$18.74150 rev
Valerian Root Drops for Sleep - Organic Valerian Root Tincture Extract 168mg - 1 FL OZ 30 Servings (Better Absorbed Than Capsules Enhances Valerian Root Tea) for Relaxation and Calm by Double Wood
Double Wood Supplements$10.99672 rev
USDA Organic Valerian Root Liquid Drops Supplement. Vegan Extract Tincture for Relaxation Sleep Calm. Great Alternative to Valerian Capsules. Zero Sugar Gluten Free Supplements for Women and Men
Peak Performance$19.24119 rev
Trending
90-day click momentumgreen Herb Vibe Valerian Root (Valeriana) Sleep Support Drops 7-in-1 Herbal Extract Liquid Tincture Supplement for Relaxation & Sleep Soundly & Deeply with Passion Flower Chamomile & Lavender. 2oz
green Herb Vibe$17.754.5★
WILDFIELD HERBS 4 Oz Valerian Root Extract Liquid Drops - Sleep & Calm Support | 2 Month Supply | - Made in USA - Valerian Root Supplement - Alcohol & Sugar Free
WILDFIELD HERBS$20.334.5★
Herb Pharm Valerian Liquid Extract: USDA Organic Calming Valerian for Sleep & Relaxation Fast-Absorbing Liquid Herbal Supplement with Valerian Root & Rhizome Up to ~3 Week Suppl 1 oz*
Herb Pharm$13.964.4★
Vitamatic Valerian Root 20:1 Extract 250 mg 240 Capsules
Vitamatic$14.564.5★
Herb Pharm Valerian Alcohol-Free Extract: Organic Liquid Glycerite for Sleep & Relaxation Calming Nighttime Sleep Support Supplement for Adults Sugar-Free Up to 6 Week Supply 1 oz
Herb Pharm$13.574.3★
What buyers say about valerian root extract
What buyers praise and complain about, mined from review topics.What buyers love
“Restful sleep”
“Best on market”
“Works quickly”
“Worth every penny”
“Anxiety relief for some”
“it did help me relax”
“Does the job”
“Taste great”
“Easy to use”
“are much more convenient than swallowing capsules”
What buyers complain about
“No sleep”
“The smell of this is so pungent”
“Didn't work”
“almost tasteless”
“I don't see a lower dosage”
“Waking up with a hang over, feeling groggy for several hours, and having headaches”
“Too diluted, didn't work”
“Waste of money”
“However, this particular supplement was a total disappointment”
“Cancer warning small print”
Top return reasons
Common questions
- Is valerian root extract profitable to sell on Amazon United States?
- The niche generates $225K/yr across 20 tracked products. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the valerian root extract niche?
- 17 brands and 573 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in valerian root extract?
- Top complaints mined from reviews: Sleep Quality, Smell, Functionality-Overall. The return rate is 0.0%.
- When does demand for valerian root extract peak?
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- What does it cost to enter the valerian root extract niche?
- Listings span $7.04–$36.29; the average listing price is $17.23 (sweet spot $15–$100). The average incumbent carries 1,829 reviews — the moat a new listing must climb.