Valerian Root
PassValerian Root scores 66 out of 100, a Pass. Shoppers spend an estimated $2.6M a year here, demand is soft, at -30.0% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 14,768 Health & Household niches · +17 vs the category median of 4966
- Market size
- $2.6M/yr1.2M searches / yr
- 90-day growth
- -30.0%search demand this quarter
- Competition
- 54%top-5 click share · 20 brands · 580 sellers
Flapen Score
Valerian Root against its category
The dotted line is the Health & Household average. Past it, Valerian Root is stronger. Inside it, weaker.
Market
The Valerian Root market on Amazon at a glance
Shoppers on Amazon United States searched for Valerian Root 1.2M times last year and spent an estimated $2.6M. The top 5 brands take 61% of clicks. Demand peaks in Mar. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -30.0%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $2.6Ma year
- Peak month
- March1.5× the quietest month
- Top search term
- valerian root568K searches a year
02 · Price
A sale here is worth $17.29.
Listings sell for $17.29 on average, from $7.10 to $36.29. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $17.29 that is $104K to $138K a year per listing.
- Average price
- $17.29inside the $15 to $100 sweet spot
- Price range
- $7.10–$36.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $104K–$138K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #157 within Valerian. It carries 2,573 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #157in Valerian
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 2,573per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Valerian Root products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Foods Supplements Valerian Root (Valeriana officinalis) 500 mg Herbal Supplement 250 Veg Capsules
- Price
- $12.06
- Rating
- 4.4/5
- Reviews
- 12,984
- Age
- 19y ago

Nutricost Valerian Root Extract 120 Capsules for 60 Servings Per Bottle - Vegetarian GMO Free and Gluten Free
- Price
- $11.44
- Rating
- 4.4/5
- Reviews
- 3,363
- Age
- 7y ago

Carlyle Valerian Root Extract Supplement | 240 Capsules
- Price
- $15.60
- Rating
- 4.5/5
- Reviews
- 8,565
- Age
- 8y ago

NOW Supplements Valerian Root (Valeriana officinalis) 500 mg Herbal Supplement 100 Veg Capsules
- Price
- $7.10
- Rating
- 4.4/5
- Reviews
- 12,984
- Age
- 19y ago

MARYRUTHS Organics Valerian Root Liquid Drops | 2 Month Supply | Sugar Free | USDA Organic Valerian Root Drops | Support Sleep | Calm and Stress Relief | Vegan | Non-GMO | Gluten Free | 60 Servings
- Price
- $18.22
- Rating
- 4.3/5
- Reviews
- 1,981
- Age
- 5y ago
Trending
estimated 90-day click momentum
Vitamatic Valerian Root 20:1 Extract 250 mg 240 Capsules 2 Pack
- Price
- $21.94
- Rating
- 4.5/5
- Reviews
- 2,164
- Age
- 5y ago

Cure wid Pure Organic Valerian Root For Sleep Support - 4Oz/ 114 grams Cut Sifted & Non-Irradiated Valerian Root Tea Loose Promotes Natural Relaxing Sleep In a Resealable Eco Friendly Pouch
- Price
- $9.92
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 2y ago

NOW Supplements Valerian Root (Valeriana officinalis) 500 mg Herbal Supplement 100 Veg Capsules
- Price
- $7.10
- Rating
- 4.4/5
- Reviews
- 12,984
- Age
- 19y ago

THORNE - Valerian Root - Natural Sleep Supplement - Supports Sleep Quality & Helps You Fall Asleep Faster* - Melatonin-Free - Third-Party Certified - Gluten Dairy & Soy-Free - 30 Capsules
- Price
- $29.52
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 1y ago

Piping Rock Valerian Root Capsules Supplement | 120 Count
- Price
- $9.04
- Rating
- 4.5/5
- Reviews
- 525
- Age
- 12y ago
Newest
by launch date
NatureBell Valerian Root for Sleep 300 Veggie Capsules with Magnesium Glycinate Chamomile Passionflower Lemon Balm Ashwagandha & More Relaxation & Sleep Support Supplement Melatonin Free
- Price
- $13.33
- Rating
- 4.4/5
- Reviews
- 310
- Age
- 1y ago

THORNE - Valerian Root - Natural Sleep Supplement - Supports Sleep Quality & Helps You Fall Asleep Faster* - Melatonin-Free - Third-Party Certified - Gluten Dairy & Soy-Free - 30 Capsules
- Price
- $29.52
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 1y ago

Nature Made Valerian Root for Sleep Support Melatonin Free Sleep Aid for Adults 30 Valerian Root Capsules 30 Day Supply
- Price
- $14.19
- Rating
- 4.1/5
- Reviews
- 346
- Age
- 1y ago

Zazzee USDA Organic Valerian Root 10:1 Extract 120 Vegan Capsules 4 Month Supply Valeriana Officinalis Relaxation Calm & Mood Support All-Natural Non-GMO Made in the USA
- Price
- $24.30
- Rating
- 4.5/5
- Reviews
- 422
- Age
- 2y ago

Cure wid Pure Organic Valerian Root For Sleep Support - 4Oz/ 114 grams Cut Sifted & Non-Irradiated Valerian Root Tea Loose Promotes Natural Relaxing Sleep In a Resealable Eco Friendly Pouch
- Price
- $9.92
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
580
Est. top-5 brand share
61%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 96%
Open market
33%
- NOW Foods26%
- Nutricost12%
- Carlyle11%
- MARYRUTH'S6%
- Zazzee6%
- Vitamatic6%
Demand
Valerian Root search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.5×
Search terms
Top Valerian Root search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- valerian root568K/yr
- valerian root for sleep314K/yr
- valerian100K/yr
- valerian root capsules55K/yr
- valeriana para dormir y ansiedad52K/yr
- valeriana36K/yr
- valerian root for anxiety33K/yr
- valeriana anti estres5K/yr
- valarian9K/yr
- valarian root7K/yr
Reviews and returns
What reviews say buyers love and hate about Valerian Root
We read the reviews and the return reasons for every product selling here.
“the smell is quite unusual”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Valerian Root questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









