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Valerian Root

Pass

Valerian Root scores 66 out of 100, a Pass. Shoppers spend an estimated $2.6M a year here, demand is soft, at -30.0% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 14,768 Health & Household niches · +17 vs the category median of 49
Market size
$2.6M/yr1.2M searches / yr
90-day growth
-30.0%search demand this quarter
Competition
54%top-5 click share · 20 brands · 580 sellers

Flapen Score

Valerian Root against its category

The dotted line is the Health & Household average. Past it, Valerian Root is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valerian Root market on Amazon at a glance

Shoppers on Amazon United States searched for Valerian Root 1.2M times last year and spent an estimated $2.6M. The top 5 brands take 61% of clicks. Demand peaks in Mar. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
12.6%
Market size, estimated
$2.6Ma year
Peak month
March1.5× the quietest month
Top search term
valerian root568K searches a year

02 · Price

A sale here is worth $17.29.

Listings sell for $17.29 on average, from $7.10 to $36.29. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $17.29 that is $104K to $138K a year per listing.

Average price
$17.29inside the $15 to $100 sweet spot
Price range
$7.10–$36.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
$104K–$138K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #157 within Valerian. It carries 2,573 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#157in Valerian
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
2,573per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Valerian Root products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

580

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

33%

  • Brand 126%
  • Brand 212%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Valerian Root search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.5×

Search terms

Top Valerian Root search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • valerian root568K/yr
  • valerian root for sleep314K/yr
  • valerian100K/yr
  • valerian root capsules55K/yr
  • valeriana para dormir y ansiedad52K/yr
  • valeriana36K/yr
  • valerian root for anxiety33K/yr
  • valeriana anti estres5K/yr
  • valarian9K/yr
  • valarian root7K/yr

Reviews and returns

What reviews say buyers love and hate about Valerian Root

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Sleep Quality”
19%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“the smell is quite unusual”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Valerian Root questions

Answered from the same tracked data.