valerian root
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 1.2M searches
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.29avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$7.10–$36.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,572.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, valerian root is a $2.6M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Mar. Verdict: Worth a look — 66/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
valerian root market data
- Units sold / yr
- 125K–150K
- avg 6,000–8,000/product
- Revenue / yr
- $2.2M–$2.6M
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #157
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.3%
- Avg brand age
- 73 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
580
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
33%
- NOW Foods26%
- Nutricost12%
- Carlyle11%
- MARYRUTH'S6%
- Zazzee6%
- Vitamatic6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.0% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.5×
Top valerian root search terms
- valerian root568K/yr
- valerian root for sleep314K/yr
- valerian100K/yr
- valerian root capsules55K/yr
- valeriana para dormir y ansiedad52K/yr
- valeriana36K/yr
- valerian root for anxiety33K/yr
- valeriana anti estres5K/yr
- valarian9K/yr
- valarian root7K/yr
Top valerian root products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NOW Foods Supplements Valerian Root (Valeriana officinalis) 500 mg Herbal Supplement 250 Veg Capsules
NOW Foods$12.064.4★12,984 rev
Nutricost Valerian Root Extract 120 Capsules for 60 Servings Per Bottle - Vegetarian GMO Free and Gluten Free
Nutricost$11.444.4★3,363 rev
Carlyle Valerian Root Extract Supplement | 240 Capsules
Carlyle$15.604.5★8,565 rev
NOW Supplements Valerian Root (Valeriana officinalis) 500 mg Herbal Supplement 100 Veg Capsules
NOW Foods$7.104.4★12,984 rev
MARYRUTHS Organics Valerian Root Liquid Drops | 2 Month Supply | Sugar Free | USDA Organic Valerian Root Drops | Support Sleep | Calm and Stress Relief | Vegan | Non-GMO | Gluten Free | 60 Servings
MARYRUTH'S$18.224.3★1,981 rev
Newest
by launch date
NatureBell Valerian Root for Sleep 300 Veggie Capsules with Magnesium Glycinate Chamomile Passionflower Lemon Balm Ashwagandha & More Relaxation & Sleep Support Supplement Melatonin Free
NatureBell$13.33310 rev
THORNE - Valerian Root - Natural Sleep Supplement - Supports Sleep Quality & Helps You Fall Asleep Faster* - Melatonin-Free - Third-Party Certified - Gluten Dairy & Soy-Free - 30 Capsules
THORNE$29.5269 rev
Nature Made Valerian Root for Sleep Support Melatonin Free Sleep Aid for Adults 30 Valerian Root Capsules 30 Day Supply
Nature Made$14.19346 rev
Zazzee USDA Organic Valerian Root 10:1 Extract 120 Vegan Capsules 4 Month Supply Valeriana Officinalis Relaxation Calm & Mood Support All-Natural Non-GMO Made in the USA
Zazzee$24.30422 rev
Cure wid Pure Organic Valerian Root For Sleep Support - 4Oz/ 114 grams Cut Sifted & Non-Irradiated Valerian Root Tea Loose Promotes Natural Relaxing Sleep In a Resealable Eco Friendly Pouch
Cure wid Pure$9.92277 rev
Trending
90-day click momentum
Vitamatic Valerian Root 20:1 Extract 250 mg 240 Capsules 2 Pack
Vitamatic$21.944.5★
Cure wid Pure Organic Valerian Root For Sleep Support - 4Oz/ 114 grams Cut Sifted & Non-Irradiated Valerian Root Tea Loose Promotes Natural Relaxing Sleep In a Resealable Eco Friendly Pouch
Cure wid Pure$9.924.5★
NOW Supplements Valerian Root (Valeriana officinalis) 500 mg Herbal Supplement 100 Veg Capsules
NOW Foods$7.104.4★
THORNE - Valerian Root - Natural Sleep Supplement - Supports Sleep Quality & Helps You Fall Asleep Faster* - Melatonin-Free - Third-Party Certified - Gluten Dairy & Soy-Free - 30 Capsules
THORNE$29.524.2★
Piping Rock Valerian Root Capsules Supplement | 120 Count
Piping Rock$9.044.5★
What buyers say about valerian root
What buyers praise and complain about, mined from review topics.What buyers love
“Good night's sleep”
“Good and economical”
“Very affordable”
“Works quickly”
“Very calming”
“Anxiety relief for some”
“the Perfect Dosage helps me”
“It truly is high potency”
“There is no alcohol and side effects”
“Its a great supplement”
What buyers complain about
“the smell is quite unusual”
“Didn't work”
“Not a good sleep aid”
“Much too high of a dose”
“No after taste either”
“Waking up with a hang over, feeling groggy for several hours, and having headaches”
“Thought it was a little pricey”
“This product caused a severe allergic reaction”
“Cancer warning small print”
“However, this particular supplement was a total disappointment”
Top return reasons
Common questions
- Is valerian root profitable to sell on Amazon United States?
- The niche generates $2.6M/yr across 25 tracked products. 90-day search growth is -30.0%. Flapen's verdict: Worth a look (66/100).
- How competitive is the valerian root niche?
- 20 brands and 580 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in valerian root?
- Top complaints mined from reviews: Smell, Functionality-Overall, Sleep Quality. The return rate is 0.0%.
- When does demand for valerian root peak?
- Demand peaks in Mar; the busiest month runs 1.5× the quietest.
- What does it cost to enter the valerian root niche?
- Listings span $7.10–$36.29; the average listing price is $17.29 (sweet spot $15–$100). The average incumbent carries 2,573 reviews — the moat a new listing must climb.