valentines wrapping paper
Skip itSoft demand (-96.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good507.51avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.38avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$120K$120K/yr · 448K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-96.4%90-day search growth — must beat 0% to launch
Price range
Bad$6.31–$14.22cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, valentines wrapping paper is a $120K/yr Amazon United States market (448K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
valentines wrapping paper market data
- Units sold / yr
- 30K–40K
- avg 100–250/product
- Revenue / yr
- $311K–$415K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #724
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 13.7%
- Avg brand age
- 25 months
- Avg seller age
- 226 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
24
Top-5 brand share
62%
Top 20: 98%
Top-5 click share
30%
Top 20: 78%
Open market
33%
- WRAPAHOLIC27%
- Ribbli10%
- MAYPLUSS10%
- RUSPEPA8%
- Burymento7%
- WERNNSAI5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -96.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 117.5×
Top valentines wrapping paper search terms
- heart wrapping paper39K/yr
- valentines day wrapping paper100K/yr
- valentines wrapping paper121K/yr
- love wrapping paper9K/yr
- valentine wrapping paper62K/yr
- valentines day gift wrap11K/yr
- valentines gift wrap15K/yr
- valentines day gift wrapping paper8K/yr
- valentine gift wrap7K/yr
- valentines wrapping paper roll10K/yr
Top valentines wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WRAPAHOLIC Heart Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Gold Foil Heart Design for Valentines Day Wedding Bridal Shower Birthday Baby Shower
WRAPAHOLIC$9.914.6★306 rev
Burymento Gold Foil Heart Wrapping Paper Reversible Pink Gift Wrap for Birthday Valentines Mothers day Graduation Wedding Fathers day Baby Shower Christmas (17in x 32.8ft)
Burymento$10.144.7★494 rev
WRAPAHOLIC Valentines Day Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - I Love You Wrapping Paper for Valentines Day Anniversary Wedding Birthday
WRAPAHOLIC$9.984.8★63 rev
WRAPAHOLIC Valentines Day Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Love Heart Wrapping Paper Perfect for Valentines Day Wedding Anniversary Birthday Baby Shower
WRAPAHOLIC$7.304.8★63 rev
MAYPLUSS Foil Hearts Wrapping Paper Roll - 17 Inch X 33 Feet - Luxury Metallic Golden Heart Design Holiday Gift Wrap Present Paper for Valentines Day Birthdays Wedding Anniversaries
MAYPLUSS$12.384.4★5,289 rev
Newest
by launch date
WRAPLULU Reversible Hearts Wrapping Paper Roll - 17.5 * 26 Ft. - Sage Green Gift Wrap Perfect for Wedding Bridal Shower Valentines Day Anniversary Birthday Baby Shower Mothers Day
WRAPLULU$13.6998 rev
MAYPLUSS Cat Wrapping Paper Roll Kraft Cat Gift Wrapping Paper Featuring Red Heart and Cute Animal for Girl Women Kids Birthday Anniversary Valentines 17 Inches X 33 Feet
MAYPLUSS$13.47889 rev
woric Wedding Wrapping Paper Roll 17 Inch x 33 Feet Heart Wrapping Paper with Gold Foil Metallic for Wedding Bridal Shower Anniversary Birthday Baby Shower
woric$10.55645 rev
PlandRichW I Love you Wrapping Paper - 6 Pre-Folded Sheets Repeating Heart Design for Gift Giving Valentines Anniversaries Birthdays - 20 x 29 Inch
PlandRichW$9.50134 rev
WRAPAHOLIC 3D Kraft Heart Wrapping Paper - Mini Roll - 17 inch x 16.5 feet - White and Silver Foil Love Heart Design with Embossed for Valentines Day Wedding Anniversary Birthday Bridal Shower
WRAPAHOLIC$12.0540 rev
Trending
90-day click momentumWRAPLULU Reversible Hearts Wrapping Paper Roll - 17.5 * 26 Ft. - Sage Green Gift Wrap Perfect for Wedding Bridal Shower Valentines Day Anniversary Birthday Baby Shower Mothers Day
WRAPLULU$13.694.7★
Oakbud Solid Color Love Heart Flower Wrapping Paper Waterproof Gift Packaging Florist Bouquet Material 20 Sheets 22.8x22.8 Inch (Black White)
Oakbud$9.544.7★
WRAPAHOLIC Valentines Day Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Love Heart Wrapping Paper Perfect for Valentines Day Wedding Anniversary Birthday Baby Shower
WRAPAHOLIC$7.304.8★
WRAPAHOLIC 20 Sheets Flower Wrapping Paper - 22.8 x 22.8 inch Black Love Design Water-Resistant Floral Bouquet Wrapping Paper Florist Supplies Packaging for Wedding Birthday Gift DIY
WRAPAHOLIC$7.324.6★
Oakbud 20 Sheets Solid Color Love Heart Flower Wrapping Paper Waterproof Florist Bouquet Supplies DIY Crafts Gift Packaging or Gift Box Packaging 22.8x22.8Inch (White Red)
Oakbud$9.474.7★
What buyers say about valentines wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality wrapping paper”
“the paper is thick”
“Price is affordable”
“The colors are beautiful”
“I like the simple design”
“The size was perfect”
“Perfect Giftwrap”
“Ease of Use”
“Sturdy”
“Durable”
What buyers complain about
“Only thing thats disappointing is the fact that its so short”
“the value could be a bit better”
“The colors might be slightly muted”
“Bad smell and plastic feel”
“the paper is thick”
“which came apart in pieces”
“This paper doesnt hide the gift inside at all”
“Total scam”
“Design missing”
“harder to fold”
Top return reasons
Common questions
- Is valentines wrapping paper profitable to sell on Amazon United States?
- The niche generates $120K/yr across 41 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -96.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the valentines wrapping paper niche?
- 22 brands and 24 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in valentines wrapping paper?
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 1.9%.
- When does demand for valentines wrapping paper peak?
- Demand peaks in Jan–Feb; the busiest month runs 117.5× the quietest.
- What does it cost to enter the valentines wrapping paper niche?
- Listings span $6.31–$14.22; the average listing price is $10.38 (sweet spot $15–$100). The average incumbent carries 508 reviews — the moat a new listing must climb.