Valentines Plates
FailDemand is soft, at -95.6% this quarter, so Valentines Plates is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $159K/yr707K searches / yr
- 90-day growth
- -95.6%search demand this quarter
- Competition
- 24%top-5 click share · 54 brands · 60 sellers
Flapen Score
Valentines Plates against its category
The dotted line is the Health & Household average. Past it, Valentines Plates is stronger. Inside it, weaker.
Market
The Valentines Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Valentines Plates 707K times last year and spent an estimated $159K. The top 5 brands take 32% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 707K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -95.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.
- Searches, last 12 months
- 707K
- Growth, 90 days vs prior 90
- -95.6%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $159Ka year
- Peak month
- February530.2× the quietest month
- Top search term
- heart plates82K searches a year
02 · Price
A sale here is worth $15.96.
Listings sell for $15.96 on average, from $3.49 to $33.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $15.96 that is $2K to $4K a year per listing.
- Average price
- $15.96inside the $15 to $100 sweet spot
- Price range
- $3.49–$33.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #2,395 within Disposable Plates, Bowls & Cutlery. It carries 75 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 18.9%
- Average rank
- #2,395in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 75per listing
- Listings tracked
- 86
04 · Newcomers
1 of last year's 31 launches cleared the first-year sales bar.
31 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 31
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Valentines Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
54 rising
Sellers
60
Top-5 brand share
32%
Top 20: 73%
Top-5 click share
24%
Top 20: 58%
Open market
64%
- Brand 111%
- Brand 27%
- Brand 36%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Valentines Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 530.2×
Search terms
Top Valentines Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heart plates82K/yr
- heart shaped plates52K/yr
- pink and red plates10K/yr
- red and pink plates7K/yr
- valentines day plates83K/yr
- valentines plates120K/yr
- heart paper plates17K/yr
- pink heart plates12K/yr
- valentines plates and napkins78K/yr
- heart shape plates12K/yr
Reviews and returns
What reviews say buyers love and hate about Valentines Plates
We read the reviews and the return reasons for every product selling here.
“smaller in size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Valentines Plates questions
Answered from the same tracked data.