valentines day cups
Skip itSoft demand (-97.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.41avg listing price — sweet spot $15–$100
Price range
Great$7.63–$48.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,254.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$73K$73K/yr · 668K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-97.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, valentines day cups is a $73K/yr Amazon United States market (668K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
valentines day cups market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $268K–$321K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,555
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 20.4%
- Avg brand age
- 24 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
32
Top-5 brand share
62%
Top 20: 90%
Top-5 click share
43%
Top 20: 82%
Open market
35%
- Qeirudu19%
- Giloaou17%
- Potchen11%
- Ferrochef9%
- TOFLEN6%
- Jaepsing3%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -97.7% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 179.5×
Top valentines day cups search terms
- heart cups54K/yr
- heart shaped cups38K/yr
- heart cup21K/yr
- valentines cups111K/yr
- valentines day cups86K/yr
- heart plastic cups9K/yr
- valentines tumbler35K/yr
- galentines day cups26K/yr
- galentines cups40K/yr
- heart shape cups11K/yr
Top valentines day cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50 Sets Heart Shaped Plastic Cups with Straws and Lids 16 oz Disposable Clear PP Cups with Pink Heart Straws & Airtight Lids for Valentines Day Bridal Shower Birthday Wedding Party Supplies
Giloaou$27.254.5★2 rev
Ferrochef 100 Set 23 oz Heart Shaped Plastic Cups with Lids and Straws Reusable Disposable Heart Cups Plastic Drinking Cup Bulk for Wedding Anniversary Party Supplies (Clear Pink)
Ferrochef$48.034.2★12 rev
Qeirudu 50 Pack 5 oz Heart Shaped Dessert Cups with Lids and Spoons Mini Plastic Parfait Cups Graduation Shooter Cups for Appetizer Mousse Pudding
Qeirudu$14.864.4★78 rev
Potchen 60 Sets Heart Shaped Plastic Cups with Straws 16 oz Disposable Cups with Lid and Straws for Valentines Birthday Wedding Anniversary Party Supplies (White and Pink)
Potchen$35.714.4★34 rev
Qeirudu 100 Pack 2.7 oz Heart Shaped Mini Dessert Cups with Spoons Small Clear Parfait Cups Plastic Party Serving Cups for Mousses Puddings Fruits
Qeirudu$17.384.3★416 rev
Newest
by launch date50 Sets Heart Shaped Plastic Cups with Straws and Lids 16 oz Disposable Clear PP Cups with Pink Heart Straws & Airtight Lids for Valentines Day Bridal Shower Birthday Wedding Party Supplies
Giloaou$27.252 rev
Simple Modern 40 oz Valentines Day Trek Tumbler with Handle and Straw Lid | Cup Holder Friendly Insulated Stainless Steel Travel Mug | Crimson Hearts
Simple Modern$28.0443,103 rev
Ferrochef 100 Set 23 oz Heart Shaped Plastic Cups with Lids and Straws Reusable Disposable Heart Cups Plastic Drinking Cup Bulk for Wedding Anniversary Party Supplies (Clear Pink)
Ferrochef$48.0312 rev
JarThenaAMCS 50Pcs Valentines Day Disposable Plastic Cups with Lids and Straws 12oz Red Heart Glitter Party Cups Cold Beverage Drinking Cups for Wedding Birthday Party Supplies
JarThenaAMCS$20.1415 rev
Qinyoung 100 Pcs Rose Red Plastic Party Cups Bulk 12 oz Cute Bachelorette Cups Reusable Plastic Heart Shaped Wine Cup for Wedding Birthday Drinking Beverage Party Supplies
Qinyoung$22.6821 rev
Trending
90-day click momentum50 Sets Heart Shaped Plastic Cups with Straws and Lids 16 oz Disposable Clear PP Cups with Pink Heart Straws & Airtight Lids for Valentines Day Bridal Shower Birthday Wedding Party Supplies
Giloaou$27.254.5★
Qeirudu 100 Pack 5 oz Heart Shaped Dessert Cups with Lids and Spoons Mini Dessert Shooter Cups for Party Serving Parfait Cheesecake Mousse Pudding
Qeirudu$24.364.4★
Qeirudu 100 Pack 2.7 oz Heart Shaped Mini Dessert Cups with Spoons Small Clear Parfait Cups Plastic Party Serving Cups for Mousses Puddings Fruits
Qeirudu$17.384.3★
Oaklo 18 Pcs Pink Heart Shot Glasses Set Cute Shot Glasses with Heavy Base Reusable Plastic Beer Mug for Whiskey Tequila Valentines Day Bachelor Party
Oaklo$15.495.0★
Potchen 60 Sets Heart Shaped Plastic Cups with Straws 16 oz Disposable Cups with Lid and Straws for Valentines Birthday Wedding Anniversary Party Supplies (Red and Black)
Potchen$30.614.4★
What buyers say about valentines day cups
What buyers praise and complain about, mined from review topics.What buyers love
“The quality on these containers are top notch”
“Perfect size”
“sturdy cups”
“Worth it”
“the containers have not broken at all”
“the lids are easy to put on”
“They look elegant”
“This is a great gift for yourself or others”
“the color is pretty”
“So cute and pretty and good material”
What buyers complain about
“Some are larger”
“Not good quality the straws dont even fit in the cup”
“They're so flimsy”
“They didn't change color”
“unable to use”
“The plastic is relatively thick”
“not leak proof”
“the design started to come off after about 3 months”
“Waste of time and effort”
“Poor handle grip”
Top return reasons
Common questions
- Is valentines day cups profitable to sell on Amazon United States?
- The niche generates $73K/yr across 42 tracked products. 3 of 18 products launched in the last 360 days are still selling. 90-day search growth is -97.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the valentines day cups niche?
- 29 brands and 32 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in valentines day cups?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.4%.
- When does demand for valentines day cups peak?
- Demand peaks in Jan–Feb; the busiest month runs 179.5× the quietest.
- What does it cost to enter the valentines day cups niche?
- Listings span $7.63–$48.03; the average listing price is $21.41 (sweet spot $15–$100). The average incumbent carries 1,255 reviews — the moat a new listing must climb.