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Valentines Day Cups

Fail

Demand is soft, at -97.7% this quarter, so Valentines Day Cups is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$73K/yr668K searches / yr
90-day growth
-97.7%search demand this quarter
Competition
43%top-5 click share · 29 brands · 32 sellers

Flapen Score

Valentines Day Cups against its category

The dotted line is the Health & Household average. Past it, Valentines Day Cups is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Day Cups market on Amazon at a glance

Shoppers on Amazon United States searched for Valentines Day Cups 668K times last year and spent an estimated $73K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -97.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
668K
Growth, 90 days vs prior 90
-97.7%
Conversion, latest week
0.5%
Market size, estimated
$73Ka year
Peak month
February179.5× the quietest month
Top search term
heart cups54K searches a year

02 · Price

A sale here is worth $21.41.

Listings sell for $21.41 on average, from $7.63 to $48.03. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $21.41 that is $2K to $5K a year per listing.

Average price
$21.41inside the $15 to $100 sweet spot
Price range
$7.63–$48.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #1,555 within Disposable Drinkware. It carries 1,255 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
20.4%
Average rank
#1,555in Disposable Drinkware
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,255per listing
Listings tracked
42

04 · Newcomers

3 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Valentines Day Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

32

Top-5 brand share

62%

Top 20: 90%

Top-5 click share

43%

Top 20: 82%

Open market

35%

  • Brand 119%
  • Brand 217%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 63%

Demand

Valentines Day Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 179.5×

Search terms

Top Valentines Day Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart cups54K/yr
  • heart shaped cups38K/yr
  • heart cup21K/yr
  • valentines cups111K/yr
  • valentines day cups86K/yr
  • heart plastic cups9K/yr
  • valentines tumbler35K/yr
  • galentines day cups26K/yr
  • galentines cups40K/yr
  • heart shape cups11K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Day Cups

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Some are larger”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Valentines Day Cups questions

Answered from the same tracked data.