Valentines Day Cups
FailDemand is soft, at -97.7% this quarter, so Valentines Day Cups is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $73K/yr668K searches / yr
- 90-day growth
- -97.7%search demand this quarter
- Competition
- 43%top-5 click share · 29 brands · 32 sellers
Flapen Score
Valentines Day Cups against its category
The dotted line is the Health & Household average. Past it, Valentines Day Cups is stronger. Inside it, weaker.
Market
The Valentines Day Cups market on Amazon at a glance
Shoppers on Amazon United States searched for Valentines Day Cups 668K times last year and spent an estimated $73K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -97.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 668K
- Growth, 90 days vs prior 90
- -97.7%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $73Ka year
- Peak month
- February179.5× the quietest month
- Top search term
- heart cups54K searches a year
02 · Price
A sale here is worth $21.41.
Listings sell for $21.41 on average, from $7.63 to $48.03. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $21.41 that is $2K to $5K a year per listing.
- Average price
- $21.41inside the $15 to $100 sweet spot
- Price range
- $7.63–$48.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #1,555 within Disposable Drinkware. It carries 1,255 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 20.4%
- Average rank
- #1,555in Disposable Drinkware
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 1,255per listing
- Listings tracked
- 42
04 · Newcomers
3 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Valentines Day Cups products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 falling
Sellers
32
Top-5 brand share
62%
Top 20: 90%
Top-5 click share
43%
Top 20: 82%
Open market
35%
- Brand 119%
- Brand 217%
- Brand 311%
- Brand 49%
- Brand 56%
- Brand 63%
Demand
Valentines Day Cups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 179.5×
Search terms
Top Valentines Day Cups search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heart cups54K/yr
- heart shaped cups38K/yr
- heart cup21K/yr
- valentines cups111K/yr
- valentines day cups86K/yr
- heart plastic cups9K/yr
- valentines tumbler35K/yr
- galentines day cups26K/yr
- galentines cups40K/yr
- heart shape cups11K/yr
Reviews and returns
What reviews say buyers love and hate about Valentines Day Cups
We read the reviews and the return reasons for every product selling here.
“Some are larger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Valentines Day Cups questions
Answered from the same tracked data.









