Is valentines box profitable to sell on Amazon United States?

The niche generates $27K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -99.1%. Flapen's verdict: Skip it (22/100).

How competitive is the valentines box niche?

7 brands and 9 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in valentines box?

Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 3.8%.

When does demand for valentines box peak?

Demand peaks in Jan–Feb; the busiest month runs 704.9× the quietest.

What does it cost to enter the valentines box niche?

Listings span $5.64–$16.74; the average listing price is $9.11 (sweet spot $15–$100). The average incumbent carries 4,809 reviews — the moat a new listing must climb.

valentines box

Skip it

Soft demand (-99.1% this quarter) — this niche doesn't clear our bar today.

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.11

avg listing price — sweet spot $15–$100

Review moat

Bad4,808.71

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$5.64–$16.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad83%

top-5 click share — a locked-up shelf

Market size

Bad$27K

$27K/yr · 1.7M searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-99.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, valentines box is a $27K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 22/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

valentines box market data

Units sold / yr: 50K–60K; avg 500–750/product
Revenue / yr: $456K–$547K; units × avg price
Conversion rate: 0.2%
Avg BSR: #1,773
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 12.1%
Avg brand age: 28 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Hxezoc32%
4E's Novelty15%
ROSTELACK14%
RYDDOY12%
Gift Boutique11%
GRAWUN9%
Open — no brand owns it (1 brand, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -99.1% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 704.9×

Open Trend

Top valentines box search terms

valentines box273K/yr -99.3%0.4% conv.
valentines day box166K/yr -99.2%0.0% conv.
valentines gift box78K/yr -98.2%0.1% conv.
valentines boxes for kids177K/yr -99.3%0.0% conv.
valentine box170K/yr -99.3%0.2% conv.
valentine boxes for kids135K/yr -99.2%0.0% conv.
valentines day boxes for kids123K/yr -99.2%0.0% conv.
valentines boxes79K/yr -98.6%0.1% conv.
valentines day boxes74K/yr -99.0%0.0% conv.
valentines mailbox52K/yr -98.7%0.0% conv.

All search terms

Top valentines box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hxezoc White Card Box Wedding Favors Post Box Cardboard Receiving Money Box Holder for Wedding Reception Baby Showers Anniversary Birthday Party Graduation Table Centerpiece Decorations

Hxezoc$5.644.4★1,007 rev

4Es Novelty Mini 5 Valentines Mailbox for Kids - Tin Plate Tiny Mailbox Valentines Day Card Box for Classroom Exchange Miniature Toy for Pretend Play DIY Valentines Crafts for Kids

4E's Novelty$10.493.8★172 rev

Pink Gift Box 10 x 6 x 3 with Magnetic Closure Lid Gift Boxe for Presents Bridesmaid Gifts Boxes Cute Box Birthday Gift box Luxury for Gift Packaging Magnetic Gift Boxe for Wrapping Gifts (Pink)

ROSTELACK$6.734.6★1,923 rev

RYDDOY Black Gift Box 9.5x6x3 Gift boxes for Presents with Lids Magnetic Closure Rectangle Collapsible for Groomsman Proposal Box Wedding Christmas Halloween Birthday Gift Packging

RYDDOY$5.724.6★4,851 rev

Gift Boutique 4 Pack White Cardboard Ballot Box with Slot and Removable Header for Valentines Day Card Exchange Voting Raffle Fundraising

Gift Boutique$7.753.7★27 rev

Newest

by launch date

Red Mail Box with Lock-Mini Love Letter with Envelope Gifts For Boyfriend Girlfriend

Infmetry$16.7425,066 rev

8mo ago

Gift Boutique 4 Pack White Cardboard Ballot Box with Slot and Removable Header for Valentines Day Card Exchange Voting Raffle Fundraising

Gift Boutique$7.7527 rev

1y ago

4Es Novelty Mini 5 Valentines Mailbox for Kids - Tin Plate Tiny Mailbox Valentines Day Card Box for Classroom Exchange Miniature Toy for Pretend Play DIY Valentines Crafts for Kids

4E's Novelty$10.49172 rev

2y ago

Hxezoc White Card Box Wedding Favors Post Box Cardboard Receiving Money Box Holder for Wedding Reception Baby Showers Anniversary Birthday Party Graduation Table Centerpiece Decorations

Hxezoc$5.641,007 rev

3y ago

GRAWUN 3 Pack Cardboard Ballot Box with Slot Suggestion Boxes with Removable Header White Glossy Raffle Boxes 6.5x4.5x4.5Inch Donation Boxes for Fundraising Collecting Card and Voting Contest

GRAWUN$10.66615 rev

4y ago

What buyers say about valentines box

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality box :”

Assembly/Installation14%

“Easy putting it together”

Gifting Purpose12%

“Special gift box”

Strength9%

“Nice sturdy gift box”

Size-Overall8%

“Measuring size was spot on”

Color5%

“Great color”

Advertised Vs Actual Product5%

“Exactly as pictured”

Value For Money4%

“worth it”

Design-Overall4%

“Super easy to put together and decorate”

Smell2%

“I use this for my mary j accessories and stuff and it keeps the smell trapped”

What buyers complain about

Size-Overall38%

“definitely cant fit”

Strength14%

“Way too flimsy”

Quality-Overall11%

“Bad quality”

Value For Money4%

“I did not expect much for $5”

Assembly/Installation3%

“Serious Assemble required”

Flatness2%

“one ripped when I was trying to figure out how to pop it out of the flat shape it arrived in”

Instructions/User Manual/Troubleshooting1%

“we have to figure out how to build bc theres no instruction”

Functionality-Overall1%

“nothing worked”

Gifting Purpose1%

“It's my last day of getting gifts together”

Thickness1%

“It was thick”

Top return reasons

Size-Overall86%

Value For Money3%

Advertised Vs Actual Product3%

Strength2%

Color2%

Quality-Overall1%