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Valentines Box

Fail

Demand is soft, at -99.1% this quarter, so Valentines Box is a Fail.

Flapen Score
22
22 / 100
Ranks 14,707 of 14,768 Health & Household niches · −27 vs the category median of 49
Market size
$27K/yr1.7M searches / yr
90-day growth
-99.1%search demand this quarter
Competition
83%top-5 click share · 7 brands · 9 sellers

Flapen Score

Valentines Box against its category

The dotted line is the Health & Household average. Past it, Valentines Box is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Box market on Amazon at a glance

Shoppers on Amazon United States searched for Valentines Box 1.7M times last year and spent an estimated $27K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -99.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-99.1%
Conversion, latest week
0.2%
Market size, estimated
$27Ka year
Peak month
February704.9× the quietest month
Top search term
valentines box273K searches a year

02 · Price

A sale here is worth $9.11.

Listings sell for $9.11 on average, from $5.64 to $16.74. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $9.11 that is $5K to $7K a year per listing.

Average price
$9.11under the $15 to $100 sweet spot
Price range
$5.64–$16.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #1,773 within Gift Boxes. It carries 4,809 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#1,773in Gift Boxes
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
4,809per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Valentines Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

9

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

7%

  • Brand 132%
  • Brand 215%
  • Brand 314%
  • Brand 412%
  • Brand 511%
  • Brand 69%
  • Open — no brand owns it (1 brand, 7%)

Demand

Valentines Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 704.9×

Search terms

Top Valentines Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • valentines box273K/yr
  • valentines day box166K/yr
  • valentines gift box78K/yr
  • valentines boxes for kids177K/yr
  • valentine box170K/yr
  • valentine boxes for kids135K/yr
  • valentines day boxes for kids123K/yr
  • valentines boxes79K/yr
  • valentines day boxes74K/yr
  • valentines mailbox52K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Box

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Size-Overall”
3.8%of orders come back
“definitely cant fit”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Valentines Box questions

Answered from the same tracked data.