valasta astaxanthin
Skip itSoft demand (-49.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$39.34avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$11.03–$161.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,833avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 34K searches
Growth
Bad-49.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, valasta astaxanthin is a $31K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 38/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
valasta astaxanthin market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $49K–$59K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #221
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
39
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
62%
Top 20: 94%
Open market
29%
- Micro Ingredients23%
- BELANO19%
- Double Wood Supplements11%
- Osasuna8%
- Sports Research6%
- BulkSupplements4%
Demand
Weekly Amazon search volume, last 12 weeks — -49.3% search growth over the last 90 days.Top valasta astaxanthin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BELANO Nuvapure Astaxanthin12mgEasy to Swallow Non-GMO4-Month Supply120 Softgels
BELANO$23.354.6★33 rev
Micro Ingredients Astaxanthin 12mg with MCT Oil 120 Softgels 4 Month Supply | Premium Astaxanthin Antioxidant Supplements* | Fresh Microalgae Source | Triple Strength Non-GMO Gluten Free No Soy
Micro Ingredients$34.114.5★5,277 rev
Astaxanthin - Triple Strength 12mg (Only Patented Astaxanthin (Astrareal) with 70+ Human Clinical Trials) Grown Harvested and Made in The USA (Astaxantina) by Double Wood
Double Wood Supplements$23.864.6★2,649 rev
Liposomal Astaxanthin Supplement 24 MG Maximum Absorption Antioxidant Stronger Than VIT C Non-GMO & Gluten Free - 60 Softgels(2 Months Supply)
Osasuna$21.824.4★1,842 rev
Sports Research Triple Strength Astaxanthin 12mg w/Organic Coconut Oil - Antioxidant Supplement for Skin & Eye Health Support* - Soy Free Non-GMO Gluten Free - 60 Softgels
Sports Research$25.264.6★8,958 rev
Newest
by launch dateBELANO Nuvapure Astaxanthin12mgEasy to Swallow Non-GMO4-Month Supply120 Softgels
BELANO$23.3533 rev
Tiuedu Astaxanthin 12mg 120 Softgels 4 Month Supply Astaxanthin Antioxidant Supplements Supports Eye Joint Internal Circulation Skin Health
Tiuedu$17.34742 rev
10 in 1 Astaxanthin 12mg Supplements 4 Month Supply Astaxantina Antioxidant from Fresh Haematococcus Pluvialis Contains Lycopene Grape Seed Vitamin E & More Supports Eye Joints Skin Health
VivoNu$18.92912 rev
Micro Ingredients Astaxanthin 12mg with MCT Oil 60 Softgels | Fresh Microalgae Source | Triple Strength Easy to Swallow Non-GMO Gluten Free Soy Free
Micro Ingredients$23.685,277 rev
Micro Ingredients Astaxanthin 24mg with MCT Oil 60 Softgels 2 Month Supply | Max Strength Astaxanthin Antioxidant Supplements | Fresh Microalgae Source | Non-GMO Gluten Free No Soy
Micro Ingredients$32.41849 rev
Trending
90-day click momentum
CONCEPTEN Lightweight Suitcases Sets PP Luggage Sets with TSA Lock 5 piece
CONCEPTEN$92.864.7★
Coolife Luggage Sets 5 Piece Durable Suitcase Lightweight Carry on Luggage with ABS Hardshell Dual Spinner Wheels TSA Lock and YKK Zipper(apricot white 5 piece set)
Coolife$161.584.6★
MANSDOUR Mens Athletic Hooded Shirts Long Sleeve Workout Sport Hoodie Casual Running T Shirt Quick Dry Pullover Top Lightweight Golf Shirts Fashion Solid Color Active Gym Sweatshirt White
MANSDOUR$23.844.5★
BELANO Nuvapure Astaxanthin12mgEasy to Swallow Non-GMO4-Month Supply120 Softgels
BELANO$23.354.6★
BulkSupplements.com Astaxanthin Softgels - Astaxanthin Supplements Antioxidant Source - Gluten Free 1 Softgel per Serving (10mg) 180 Count (Pack of 1)
BulkSupplements$32.624.5★
What buyers say about valasta astaxanthin
What buyers praise and complain about, mined from review topics.What buyers love
“the quality seems solid”
“Vitamins”
“HELP DRY EYE”
“Great for skin”
“help my energy”
“Just as advertised”
“Great value”
“the softgels are easy to take”
“Great for inflammation”
“Product performs”
What buyers complain about
“I wish I ordered a lower dose”
“Unhealthy ingredients”
“side effects”
“there was red dye everywhere”
“Allergic reaction”
“Doesnt work”
“Not as advertised”
“Stomach always upset because of this”
“Its a small pill”
“thats bad quality control on their part”
Top return reasons
Common questions
- Is valasta astaxanthin profitable to sell on Amazon United States?
- The niche generates $31K/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -49.3%. Flapen's verdict: Skip it (38/100).
- How competitive is the valasta astaxanthin niche?
- 19 brands and 39 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in valasta astaxanthin?
- Top complaints mined from reviews: Dosage, Ingredients-Overall, Side Effects. The return rate is 0.0%.
- What does it cost to enter the valasta astaxanthin niche?
- Listings span $11.03–$161.58; the average listing price is $39.34 (sweet spot $15–$100). The average incumbent carries 2,833 reviews — the moat a new listing must climb.