Is vaginal suppositories profitable to sell on Amazon United States?

The niche generates $436K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the vaginal suppositories niche?

20 brands and 73 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in vaginal suppositories?

Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 0.1%.

When does demand for vaginal suppositories peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the vaginal suppositories niche?

Listings span $4.46–$67.71; the average listing price is $18.52 (sweet spot $15–$100). The average incumbent carries 10,270 reviews — the moat a new listing must climb.

vaginal suppositories

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$18.52

avg listing price — sweet spot $15–$100

Price range

Great$4.46–$67.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Market size

Good$436K

$436K/yr · 389K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,269.59

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, vaginal suppositories is a $436K/yr Amazon United States market (389K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

vaginal suppositories market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $556K–$741K; units × avg price
Conversion rate: 6.0%
Avg BSR: #718
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 1.5%
Avg brand age: 62 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

30%

Norforms25%
vH essentials17%
NutraBlast12%
O Positiv8%
Carlson4%
Love Wellness4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top vaginal suppositories search terms

vaginal suppositories107K/yr -2.1%4.7% conv.
vaginal suppository87K/yr +10.5%4.5% conv.
norforms suppositories for women39K/yr -19.9%12.6% conv.
suppositories for women34K/yr -26.4%6.4% conv.
vsginal suppositories18K/yr -8.2%0.3% conv.
norforms23K/yr -18.8%9.7% conv.
bv suppositories for women15K/yr -9.4%6.6% conv.
vh essentials suppositories6K/yr -32.0%8.9% conv.
norforms feminine deodorant suppositories10K/yr -47.4%12.2% conv.
ph balance suppositories for women6K/yr +12.4%8.3% conv.

All search terms

Top vaginal suppositories products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

vH essentials Prebiotic pH Balanced Vaginal Suppositories Naturally Protect Against Odor 15 Count Box

vH essentials$7.374.4★12,796 rev

Norforms Feminine Deodorant Suppositories Gentle pH-Balanced Formula for Vaginal Odor Control Island Escape Scent 12 Count Pack of 3

Norforms$11.624.7★6,567 rev

NutraBlast Boric Acid Suppositories - 100% Pure Made in USA - Boric Life Intimate Health Support (30 Count)

NutraBlast$17.154.6★79,230 rev

O Positiv URO Boric Acid Vaginal Suppository with Lactic Acid and Aloe for Fast Relief and Vaginal Odor Control Vegan Free from Parabens Dyes and Fragrances 12 Count (Pack of 1)

O Positiv$21.024.7★4,579 rev

Norforms Feminine Deodorant Suppositories Long Lasting Odor Control Tropical Splash 12 Count

Norforms$7.504.8★714 rev

Newest

by launch date

Nahid$24.9572 rev

4mo ago

ARME 20MG Hyaluronic Acid Vaginal Moisturizers Suppositories + Coconut Oil&VE 72-Hour for Vaginal Dryness from Menopause Surgery Hormone-Free Best Vaginal Dryness Products 1-Month Supply (12 Inserts)

Arme$19.63127 rev

7mo ago

O Positiv URO Boric Acid Vaginal Suppository with Lactic Acid and Aloe for Fast Relief and Vaginal Odor Control Vegan Free from Parabens Dyes and Fragrances 12 Count (Pack of 1)

O Positiv$21.024,579 rev

1y ago

NewLife Naturals Vitamin E Vaginal Suppositories 38IU ESoothe - Moisture & Hydration Support - All Natural Estrogen Free Feminine Care - 24 Inserts

NewLife Naturals$14.261,156 rev

2y ago

LoveBug Womens Health Rescue Vaginal Boric Acid Suppositories for Women - Fast Acting Suppository for Odor Discharge Yeast and pH Balance with Coconut Oil Hyaluronic Acid & Vitamin E 14 ct

LoveBug Women's Health$7.13430 rev

3y ago

What buyers say about vaginal suppositories

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“My favorite 🥰🥰 Good quality product that is easy to use”

Efficiency12%

“Works perfectly”

Ease Of Use8%

“Easy to Use”

Advertised Vs Actual Product8%

“Worked as advertised”

Smell7%

“Intimate deodorant”

Value For Money6%

“Good price”

Moist/Dry5%

“Good moist”

Freshness3%

“Fresh”

Comfort-Overall3%

“No discomfort all”

Allergies3%

“No irritation”

What buyers complain about

Smell13%

“Funky smell”

Functionality-Overall10%

“Doesnt work very well”

Allergies6%

“Can cause reaction and irritation”

Value For Money6%

“Too expensive”

Side Effects5%

“it also can have some crappy side effects”

Solubility4%

“They do not dissolve”

Moist/Dry4%

“Didn't moisturize”

Pain Relief-Overall3%

“They hurt”

Ease Of Use3%

“Not able to use”

Comfort-Overall2%

“uncomfortable fit”

Top return reasons

Advertised Vs Actual Product24%

Functionality-Overall17%

Value For Money10%

Product Condition5%

Ingredients-Overall4%

Moist/Dry4%

Defective Material/Parts4%

Size-Overall3%

Side Effects3%

Ease Of Use2%

Common questions

Is vaginal suppositories profitable to sell on Amazon United States?: The niche generates $436K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the vaginal suppositories niche?: 20 brands and 73 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in vaginal suppositories?: Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 0.1%.
When does demand for vaginal suppositories peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the vaginal suppositories niche?: Listings span $4.46–$67.71; the average listing price is $18.52 (sweet spot $15–$100). The average incumbent carries 10,270 reviews — the moat a new listing must climb.