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vaginal probiotics suppository

Worth a look

Shows low returns (0.1%), but soft demand (-23.5% this quarter) keeps it on the watch list.

Market size 53Growth 13Conversion 66Competition 24Returns 100Price range 84Avg price 95Brand share 44Review moat 22Quality gap 53

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.29

avg listing price — sweet spot $15–$100

Price range

Great$7.37–$64.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$339K

$339K/yr · 217K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad8,903.18

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-23.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, vaginal probiotics suppository is a $339K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

vaginal probiotics suppository market data

Units sold / yr
13K–15K
avg 500–750/product
Revenue / yr
$329K–$394K
units × avg price
Conversion rate
5.9%
Avg BSR
#71
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
1.8%
Avg brand age
57 months
Avg seller age
158 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

26

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

12%

  • VagiBiom23%
  • vH essentials21%
  • Vitanica15%
  • Biom Probiotics11%
  • O Positiv9%
  • Love Wellness9%
  • Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top vaginal probiotics suppository search terms

  • probiotic suppositories for women31K/yr
  • vaginal probiotic suppository27K/yr
  • vaginal probiotic suppositories22K/yr
  • vaginal probiotics suppository22K/yr
  • vaginal probiotics suppositories17K/yr
  • probiotic suppositories16K/yr
  • vitanica v probiotics9K/yr
  • probiotic vaginal suppository7K/yr
  • vh essentials suppositories6K/yr
  • lactobacillus crispatus suppository6K/yr
All search terms

Top vaginal probiotics suppository products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$34K20%$68K30%$102K40%$135K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about vaginal probiotics suppository

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“My favorite 🥰🥰 Good quality product that is easy to use”

Efficiency9%

“Gets the job done”

Smell9%

“smell great”

Advertised Vs Actual Product6%

“Just as advertised”

Ease Of Use5%

“Easy to use”

Value For Money4%

“Worth every penny”

Nutritional Content4%

“Best n probiotics ever”

Regulates Digestion4%

“No problems with digestion or negative side effects”

Side Effects3%

“didnt cause any side effects”

Menstrual Issues2%

“It helps with menopause”

What buyers complain about

Functionality-Overall14%

“No results”

Smell13%

“Didnt help smell”

Side Effects8%

“the side effects are horrible”

Allergies7%

“very irritating”

Value For Money7%

“A little pricey”

Regulates Digestion4%

“Bad for people who struggle with acid reflux”

Acid Regulator/Stomach Ache Relief4%

“Caused intense bloating”

Pain Relief-Overall3%

“I got the worst upper back pain”

Dosage3%

“You have to be very careful taking things like these”

Taste-Overall2%

“are tasteless”

Top return reasons

Functionality-Overall24%
Advertised Vs Actual Product17%
Ingredients-Overall9%
Leak-Proof6%
Defective Material/Parts5%
Instructions/User Manual/Troubleshooting4%
Value For Money3%
Joint Pain3%
Comfort-Overall3%
Smell2%

Common questions

Is vaginal probiotics suppository profitable to sell on Amazon United States?
The niche generates $339K/yr across 17 tracked products. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the vaginal probiotics suppository niche?
11 brands and 26 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in vaginal probiotics suppository?
Top complaints mined from reviews: Functionality-Overall, Smell, Side Effects. The return rate is 0.1%.
When does demand for vaginal probiotics suppository peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the vaginal probiotics suppository niche?
Listings span $7.37–$64.86; the average listing price is $26.29 (sweet spot $15–$100). The average incumbent carries 8,903 reviews — the moat a new listing must climb.